Nappa Dori

About Nappa Dori

Nappa Dori makes handcrafted leather goods, bags, travel essentials and accessories, blending Indian heritage with minimalist design, sold at nappadori.com.

The problem

Handcrafted leather is a premium, tactile purchase. Online, shoppers need to see the grain, the size and the bag in daily use before they spend.

What they set up

• 1Launched "Shop by Video" and "Shop by Edit" galleries on the homepage.
• 2Built galleries for the laptop bag range and an inspiration page.
• 3Collected all content into one library for tagging.

The results

Add-to-carts from the widget: 37 (Products added to cart straight from customer content). Cart value from the widget: ₹670K (Value of those add-to-carts: buying intent, not revenue).

Why it worked

Leather goods are bought on texture, scale and how a bag carries a laptop through a working day. Video and curated edits show all three, and with premium price points each add-to-cart carries real value.

How it’s measured

Evidence

Reach, not a lift claim

Method

Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.

Window

Lifetime: July 2026 to September 2026 (2 months live)

Source

Idukki production analytics, refreshed 2026-10-01

What it does not prove

No order is counted here: the store has no proven widget order yet, or its checkout tracking is not connected. Add-to-carts and cart value show buying intent, not revenue. Impressions are not shown: this store’s impression count undercounts (fewer impressions than interactions were recorded), so reach and click rate would mislead.

Stack

• Idukki shoppable video
• Curated edits
• Product tagging