From idukki.io customer stories
Studio B
All case studies
All case studies
Case studies
From idukki.io customer stories
All case studiesFrom idukki.io customer stories
Case studiesLifestyle
Lookbook flipbook on the homepage replaced the old PDF catalogue
+47% pages/session
Pages / session+0%Catalogue → cart+0%Recommendation CTR+0%The challenge
The seasonal PDF catalogue was a beautiful artefact and a marketing dead end, opens were trackable, page-level engagement wasn’t.
What we did
- 1Lookbook flipbook with hotspot product tags and add-to-cart drawer, hosted on the homepage.
- 2Browse events piped into the recommendation engine to power "spotted in the lookbook" PDP cross-sells.
Stack
- Shopify Plus
- GA4
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