Idukki
Noor Furniture
Case studies

Furniture

Noor Furniture

"In your room" customer photos lifted high-AOV PDPs by 22%

+22% PDP CR · −34% returns

PDP conversion
+22%
Returns
−34%
Tagged photos
4,108

The challenge

High AOV + high return rate. Customers couldn’t visualise the scale and finish from studio shots, then returned them.

What we did

  • 1QR-driven post-purchase UGC capture with a 60-day "show us in your room" flow.
  • 2Surfaced customer-room photos directly on the PDP gallery, AI-tagged by colourway + room type.
  • 3Used DAM filters so customers could see "people with my couch" instantly.

Stack

  • Shopify Plus
  • Returnly
  • Klaviyo

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Noor Furniture, "In your room" customer photos lifted high-AOV PDPs by 22% — Idukki