Idukki
Maker.house
Case studies

Food + beverage

Maker.house

Launch-week hashtag campaign hit 11k pieces of organic content

11k posts · +33% RVR

Pieces of UGC
11,238
Revenue / Visitor
+33%
Rights cleared
4,019
Spend per piece
$0.04

The challenge

Launch days had become predictable: ad spike, two-day spike in organic, then back to baseline. The team wanted a campaign that compounded for weeks, not days.

What we did

  • 1Hashtag campaign across Instagram, TikTok and X aggregated into a live homepage band.
  • 2Auto-DM rights flow with explicit consent capture, every post on the homepage had verified usage rights.
  • 3Hashtag campaign API piped winners into the email sequence and a post-launch retargeting audience.
“Our community did our marketing for us. We just had to give them a great hashtag and a place to be seen.”
Iris Quinn · Brand Lead, Maker.house

Stack

  • Shopify
  • Klaviyo
  • Meta CAPI

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Maker.house, Launch-week hashtag campaign hit 11k pieces of organic content — Idukki