Launch-week hashtag campaign hit 11k pieces of organic content
11k posts · +33% RVR
Pieces of UGC11,238Revenue / Visitor+0%Rights cleared4,019Spend per piece$0.00
The challenge
Launch days had become predictable: ad spike, two-day spike in organic, then back to baseline. The team wanted a campaign that compounded for weeks, not days.
What we did
1Hashtag campaign across Instagram, TikTok and X aggregated into a live homepage band.
2Auto-DM rights flow with explicit consent capture, every post on the homepage had verified usage rights.
3Hashtag campaign API piped winners into the email sequence and a post-launch retargeting audience.
“Our community did our marketing for us. We just had to give them a great hashtag and a place to be seen.”
Iris Quinn · Brand Lead, Maker.house
Stack
Shopify
Klaviyo
Meta CAPI
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