Idukki
Arc Electronics
Case studies

Consumer electronics

Arc Electronics

Synthetic video studio shipped 87 paid ad variants in two weeks

87 variants · −31% CPA

Variants live
87
CPA
−31%
Creative budget
−68%
vs. equivalent live-creator shoot

The challenge

Paid social was plateauing. The team had budget for a four-creator shoot but knew they’d only get six usable cuts out of it.

What we did

  • 1Used the synthetic video studio to spin up 87 variants from one product photo + 12 hooks.
  • 2Each variant tagged with hook + framing metadata so the autonomous engine could attribute lift back to specific elements.
  • 3Self-improving marketing engine paused losers automatically and reallocated spend nightly.

Stack

  • Shopify Plus
  • Meta
  • TikTok Ads

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Arc Electronics, Synthetic video studio shipped 87 paid ad variants in two weeks — Idukki