How to Embed Google Reviews on BigCommerce (Step-by-Step)
Connecting your Google Business Profile, choosing Page Builder for product-page placement, and confirming the Review schema that gets your stars into Google search.
Google Reviews on BigCommerce is one of the simpler embeds in this series: no video weight to manage, and the schema question (not the placement mechanics) is the part actually worth double-checking.
In this article
Step 1: Connect your Google Business Profile
Authorise your Google Business Profile from the dashboard; reviews sync from there with no separate API key needed.
Step 2: Place the widget via Page Builder
Use Page Builder to drop the widget precisely on product pages, next to the buy button. Script Manager is the alternative for a site-wide placement, but reviews are one of the few embed types where a per-page Page Builder placement is usually the better fit, since the value is highest right where the purchase decision happens.
Step 3: Confirm the schema is live
Run the page through Google's Rich Results Test after install and confirm Review and AggregateRating markup is present. This is what lets your star rating show up in Google's own search results for the page, not just to visitors already on it.
Step 4: Add other review sources
Trustpilot, Feefo or TripAdvisor reviews can feed into the same widget rather than sitting as separate embeds; see the general Google Reviews embed guide for the schema mechanics.
Sources
- 1BrightLocal Local Consumer Review Survey · Review-reading behaviour (representative; check current edition)
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