Social Media Marketing

Social Media Aggregator – Know Everything About It

You ask why? Because users trust what other users are saying about you instead of what you’re saying about yourself.


There’s no doubt in the fact that social media is a part of everybody’s life. Even your customers are spread across various social media platforms and are possibly posting everything from what they are eating to what they are shopping for on their social accounts.

They could also be using your products and posting about them. And this very content of your brand is what is going to attract more

You ask why? Because users trust what other users are saying about you instead of what you’re saying about yourself. If you are wondering how you can leverage this user-generated content (UGC), then social media aggregators are your answer.

In this article, we will talk all about social media aggregators – from what they are and how they benefit you to the top social media aggregators of 2022. Let’s begin –

What is a social media aggregator?

A social media aggregator is a tool that helps you pull content from various social media platforms and curate it into a single feed. This tool also allows you to publish this feed on various marketing channels, including websites, emails, digital screens, and

Social media aggregator tools are popularly used to curate user-generated brand content from social media so that the brands can leverage that content for marketing and promotions.

How does social media aggregator work?

Social media aggregators support integration with various social media platforms. Instagram, Facebook, YouTube, Twitter, and Linkedin are some of the popular platforms. However, it should be noted that not all social media aggregators may support all such platforms.

Once you have linked your aggregator to your required social media accounts, you’ll have the option to customize the feed that the tool will generate. You can change the layout, colors, and design of the feed to make it match your brand.idukki

Then, you can generate a custom link that you can use to embed the feed on your website. The social media aggregator also lets you moderate and filter the content, generate analytics reports to understand the performance of the feed and provide you with additional maintenance options.

How to choose a social media aggregator for your business?

It is important that you choose the right social media aggregator so that your business needs are answered, and you benefit from it for a long time.idukki

Here are some points that you should keep in mind while selecting a social media aggregator –

Social media platforms:

Since there are billions of social media users spread over different social media platforms, you want to ensure that you are not missing out on any UGC content.

Therefore, check all the social media platforms supported by the aggregator tool you are considering. It should support a maximum of the social media platforms.


Customization options allow you to make your aggregated social feed attractive as well as interactive. Therefore, look for a social media aggregator that allows you to change the colors, fonts, layout, themes, and background of the feed.

Also, look for options that permit you to add links and CTA buttons to your posts.

Content moderation:

Content on social media can be both good and bad for your brand. You, obviously, can’t risk having anything bad or inappropriate pop up on your social feed.

Hence, opt for social media aggregator that supports content moderation. This will ensure that the curated feed is filtered and only displays quality content that will actually benefit your brand.

Rights management:

Privacy and security of social media users are of utmost importance. Social media platforms also now have stricter policies.

Given this situation, it is important that you first gain legal rights before using users’ content on your brand’s marketing channels.idukki

The rights management feature can help you do just that by directly gaining the rights from users to repurpose their content. Therefore, check for this feature in the aggregator tool you are considering.


You need analytics to understand the performance of your social media feed. A social media aggregator tool that can generate reports about user engagement levels, impressions, clicks, and more will help you understand how well your social feed is performing and what more you can do to improve the metrics.

Hence, go for a social media aggregator that comes with a performance analytics feature.

What are the benefits of using a social media aggregator?

Social media aggregators have the following benefits to offer:

Saves time and effort:

To leverage user-generated content on social media, one needs to find and collect that content. This, of course, would take hours if done manually.

Fortunately, social media aggregator tools can find UGC and curate it into a beautiful feel within minutes, helping you save your valuable time and efforts.

Builds trust and authenticity:

Customers trust user-generated content more than what the brand says about itself. So, no matter how good and unique your ads are, your visitors are still looking for reviews and recommendations from your existing customers.

It is this user-generated content that is helping you build that trust and authenticity. So, keep your focus on effectively leveraging UGC.

Encourages audience engagement:

Social media feeds and walls attract audiences. Pictures demonstrating how people are using the products become inspirational, and viewers interact with the content.

Moreover, social walls during live events kindle an urge among the audience to get featured on the screen. It makes them create more live posts, which, in turn, increases user engagement.

Makes the feed creative:

When you collect content from social media, you collect content from hundreds and thousands of users. This brings diversity and uniqueness to your curated social feed.

You also get the option to look for a certain type of content, for example, content related to a particular occasion, by using hashtags and keywords to curate the content.

Helps identify social media trends:

There are new trends going viral on social media every day. It’s important that you stay on top of them to stay relevant amongst the users.

Curating content using social media aggregators can help you with that. You can pull the latest content using trending hashtags and display them on your feed.

Which social media aggregators are best for marketers in 2022?


The social media aggregator, Idukki, helps you leverage the content created by your customers. It collects UGC from various social media platforms, including Instagram, Twitter, Facebook, and Pinterest.

This tool also helps you gain legal rights from the customers to repurpose their content.

The curated wall can then be embedded on the homepage of the website, product pages, checkout pages, abandoned cart emails, and social ads. You can also use this tool to conduct performance analytics of your social campaign.


Juicer is a social media aggregator tool that helps you aggregate your brand’s hashtags and social media posts into a social feed.

It automatically imports the latest social media from the connected social media accounts and displays them on your website in the form of a social feed.

It allows you to set up filters, moderate posts, and analyze your social media engagement.

Embed Social

Embed Social is a user-generated content platform that helps you generate social media feeds, reviews, stories, and photos and embed them on your website.

It generates embeddable code that works on any web platform that supports Javascript.

It offers mobile-friendly widgets that fit any device size and digital screen. You can even customize these widgets to make them match your brand.


Flockler helps you display user-generated content on your website. It helps you gather Instagram images, Tweets, Facebook posts, and more and display them on any digital screen.

It allows you to select hashtags, usernames, and pages on social media and uses them to gather the content. It also enables you to display curated content in various layouts such as a wall, grid, carousel, and slideshow. is a social wall solution compliant with GDPR and CCPA. It supports integration with various social media platforms, including Facebook, Instagram, Linkedin, Twitter, TikTok, Vimeo, and Reddit.

You can use this tool to either manually or automatically moderate content on the curated social wall. This tool allows you to insert call-to-action buttons on your post to link the content to certain pages on your website.


TINT is a user-generated content platform that helps collect and curate UGC into a social feed. It helps you request and obtain legal rights from the users to repurpose their posts.

It also allows you to style the UGC to match your brand by customizing themes, fonts, templates, and more.

Using this tool, you can embed the curated UGC feed on the website, digital screen, emails, and more, and then monitor the performance metrics using the analytics dashboard.

The Wallrus

The Wallrus is a social signage solution that helps you display a live social feed on any digital screen, television, or projector. It helps you pull user-generated content from Twitter and Instagram using hashtags.

It features a theme editor, which allows you to create your own social feed design. It also offers a library of themes for you to choose from for your feed.

This tool gives you the option to integrate more social media platforms that you can pull UGC from.


User-generated content feed is the perfect way to leverage the content your customers are creating about you. This not only attracts new customers but also makes your existing customers heard.

So, get your hands on a social media aggregator now and up your marketing game.

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