Social Media Marketing

How to Embed TikTok Videos on Your Website for Free

If you’re looking to boost your website’s interactivity, drive traffic, and extend your online reach, embedding a TikTok videos on your website can be a smart move.


In today’s digital age, the importance of integrating social media platforms into your business model can’t be underestimated. Social media platforms offer valuable tools for promoting your brand, connecting with your audience, and building a strong online presence.

Among the plethora of social media platforms available today, TikTok stands out, particularly due to its burgeoning popularity among the younger demographic.

With over a billion users worldwide, TikTok is now more than just a platform for sharing short, catchy videos; it’s a powerful marketing tool.

Therefore, if you’re looking to boost your website’s interactivity, drive traffic, and extend your online reach, embedding a TikTok videos on your website can be a smart move.

In this guide, we’ll explore the step-by-step process of embedding TikTok videos on your website in a simple, hassle-free manner. Rest assured, this plan is free, and you won’t need any advanced technical skills.

Understanding TikTok’s Embedded Player

TikTok offers an Embedded Player, a feature that allows you to integrate any public TikTok video or feed onto your website. It includes the video, caption, and engagement buttons (like, share, and comment). This interactive feature can seamlessly enhance your website’s visual appeal and engagement.

Methods To Embed TikTok Videos 

Using a social media aggregator will make it simple for you to integrate your TikTok feed into any website. It only takes a few minutes to design and embed. Let’s see how!

The platform offers two choices: 

1. Manually input links from TikTok videos and create TikTok feed widgets.

2. Automatically, with the help of Idukki

Embed TikTok Videos On Website

1. Sign into your Idukki account or create new account.

2. Select “Collection” and then “All Collections” on the left-hand side panel, which will open a list of all your albums.

3. Choose the collection you wish to update with TikTok feeds by clicking “Add Feed”. A pop-up window will appear.

4. In the “Add Feed” dialog, confirm that the source is set as TikTok. Then, click “Add” to complete the process.

Note that there are two methods to collect TikTok video feeds:
  1. Collecting your own profile videos: You can gather TikTok video feeds by accessing and including videos from your own TikTok profile.

  2. Collecting TikTok videos through hashtag search: Another method is to search for specific hashtags on TikTok and collect the corresponding videos to embed them on

5. To preview your collection, click “Publish”. Then, select “Copy Code” to copy the HTML code that you will need later.

6. Log into your website backend and begin editing the page where you plan to include the feed.

7. Paste the embed code to the section where you want the feed to be displayed.

8. Publish your changes to finalize the process.

Embed TikTok Videos On Website

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Embed TikTok Videos On Different Website Building Platforms 

The advantages of embedding a TikTok videos on your website are substantial. It not only lets visitors view your most recent TikTok videos, but it also adds social credibility to your online store.

Here are a few ways to embed TikTok videos feed on your website and engage your audience across various platforms:

Embed TikTok Videos On WordPress 

If you’re using WordPress, there’s no need to install any additional plugins. Simply navigate to your desired page or post, insert an HTML block, and paste the provided code there.

Step 1: Navigate to the post editor, select the plus icon, and then choose the ‘Custom HTML’ block:

Step 2: Insert the code you received from Idukki into the HTML block, and then click on ‘Preview’ to check if the TikTok feed displays correctly.

Step 3: Click ‘Update’ or ‘Publish’ (if it’s a new post).

And that’s all. Your TikTok video feed will be instantly visible on your website.

How To Embed Shopify Videos On Shopify

  1. Log in to your Shopify account.

  2. Navigate to the ‘Online Store’ option within the ‘Sales Channel’ section. Select the ‘Themes’ option from the drop-down menu.

  3. Click on the ‘Action’ button. Choose ‘Edit Code’ from the ensuing drop-down list.

  4. Within ‘Layouts & Templates’, select the section where you want to embed your TikTok videos on your website.

  5. Paste the provided embed code into the chosen section. Click ‘Save’ to apply the changes.

And there you have it! Your TikTok videos will now appear on your Shopify website.

Embed TikTok Video Feed On Squarespace

If you are utilizing the Squarespace web builder, embedding the TikTok video feed using the Idukki code is a viable option.

To accomplish this, launch your Squarespace editor and follow these steps:

  1. Navigate to the page on your website where you wish to showcase TikTok videos.

  2. Click on the ‘+’ icon in the editor to introduce a new section.

  3. Select the ‘Embed’ block option from the list of available blocks.

  4. Paste the provided code into the designated field.

  5. Click ‘Done’ to finalize the action and preview the widget.

And that’s it! Your TikTok videos will now be beautifully displayed on your Squarespace website.

Embed Instagram Post On WIX

If you are using Wix as your website platform, follow these steps to embed the code from Idukki or the native TikTok video code into the Wix editor:

Step 1: Log in to your Wix website and select ‘Edit Site’.

Step 2: Choose the area on your page where you want to display the TikTok video feed.

Step 3: Click on the ‘+ Add Elements’ button in the top left corner, then select ‘Embed Code’ and click on ‘Embed HTML’.

Step 4: Within the HTML settings, paste the EmbedFeed code into the section labeled ‘Add your code here (HTTPS) only’. If needed, use the controls to adjust the section to align with the height of your TikTok feed.

Step 5: Click ‘Publish’ to make your changes live.

And that’s all! Your TikTok videos should now be seamlessly integrated into your Wix website.

Benefits Of Embedding TikTok Video Feed On Website

Including TikTok videos on your website brings a multitude of benefits, which in turn can boost the effectiveness of your online presence. Here are some of the key advantages:

1. Increased User Engagement

Interactive content, like TikTok videos, can dramatically improve user engagement. By featuring TikTok videos on your website, you invite your visitors to interact with the video content right there on your webpage, instead of passively consuming static content.

This engagement is not just confined to playing the videos; users can also like, share, and comment on the video without leaving your site, encouraging more time spent on the page and fostering a deeper connection with your brand.

2. Improved Website Aesthetics

From a design perspective, TikTok videos add a dynamic, vibrant touch to your website. They can break up large blocks of text, provide visual interest, and breathe life into your site’s pages.

By choosing videos that align with your brand’s aesthetic and messaging, you can create a more cohesive and engaging visual experience for your website visitors.

3. Expanded Audience Reach

When you embed TikTok videos on your website, you’re essentially combining two different platforms to engage your audience.

This allows you to tap into the TikTok community while also reaching people who visit your website but may not be TikTok users. This two-fold approach can significantly broaden your brand’s reach.

4. Boosted Social Proof

Social proof is a powerful influencer in consumer decision-making. By embedding popular TikTok videos with high engagement rates on your website, you demonstrate to visitors that your content is well-regarded and appreciated by others.

This can significantly improve your brand’s reputation, increase trust, and indirectly encourage more conversions.

5. Strengthened Brand Personality

TikTok videos give you an opportunity to let your brand’s personality shine in a creative and relatable way. They offer a more casual, humanized view of your brand compared to traditional marketing content.

By carefully selecting which TikTok videos to embed, you can showcase your brand’s values, ethos, and personality, helping you to connect on a more personal level with your audience.

6. Fresh and Updated Content

Maintaining a steady stream of new content is vital for keeping your audience interested and your website relevant. By integrating a TikTok feed on your website, you ensure there’s always something new and engaging for visitors to explore.

This dynamic feature can prompt visitors to check back regularly to see your latest content.

7. Enhanced SEO

Search engines favor websites that consistently update with fresh and engaging content and have good user engagement rates. By embedding TikTok videos, not only are you adding new content regularly, but you’re also likely to improve engagement metrics like time on page.

This can help boost your website’s search engine rankings, making it easier for potential customers to find you online.

8. Streamlined Content Creation

Creating unique content for every platform can be time-consuming and resource-intensive. By reusing your TikTok content on your website, you’re maximizing your content creation efforts.

This not only makes your strategy more efficient but also ensures consistent messaging across platforms, strengthening your overall brand image.

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10) Integration With eCommerce Through TikTok Shopping Tab

TikTok’s Shopping Tab allows businesses to link products directly within their videos, creating a seamless shopping experience.

If you run a small online clothing store, for example, you could create videos showcasing different outfits and then link the items directly within the TikTok app. Viewers can click on the products and purchase them without ever leaving TikTok.

Have a look at TikTok’s shopping tab [Source]

Benefit of this strategy

This integration simplifies the buying process, making it easier for viewers to purchase products they see in your videos. It can increase conversion rates by reducing the steps needed to make a purchase.

Challenge of this strategy

Setting up and managing the Shopping Tab requires some technical understanding, and it’s essential to ensure that the linked products align perfectly with the content in the videos.

Tips to ace this strategy:

Ensure your product listings are up to date: Regularly check that the linked products are in stock and that the information is accurate. For the online clothing store, this might mean updating the links if sizes or colors sell out.

Use clear and engaging visuals: Since viewers can purchase directly from the video, make sure your visuals are high quality and accurately represent the products. Consider using close-ups or different angles to show details.

11) Emphasize Sustainability or Social Responsibility

Emphasizing sustainability or social responsibility in your content can resonate deeply with customers who share those values.

For instance, a small eco-friendly cleaning products company might create videos showcasing how their products are made, the natural ingredients they use, and the ways they give back to environmental causes. This content not only promotes the products but also aligns with a broader mission.

To learn more about this strategy, watch this video here

Benefit of this strategy

This approach can build trust and loyalty among customers who appreciate and identify with your commitment to social causes. It sets your business apart as one that cares about more than just profits.

Challenge of this strategy

The messaging must be authentic and consistent with your business’s actual practices. Any perceived discrepancy between what’s promoted and what’s practiced can lead to mistrust.

Tips to ace this strategy

Show, don’t just tell: Instead of merely stating your commitment to sustainability, show it through behind-the-scenes content, interviews with team members, or visuals of your sustainable practices in action.

Engage with related causes and communities: Collaborate with or support local organizations that align with your values. For the eco-friendly cleaning products company, this might include partnering with a local environmental group for a cleanup event and documenting the collaboration on TikTok.

12) Use TikTok’s Creative Effects to Add Interactive Elements and Enhance your Brand’s Content

TikTok’s creative effects offer a range of interactive elements that can make your content stand out in the scrolling feed.

TikTok’s effecthouse beta lets you add some coolest video effects [Source]

If you run a small fitness studio, for example, you might use effects to add dynamic visuals to a workout video, such as animated arrows to guide movements or a countdown timer for intervals.

These effects can grab attention and add a professional touch to your content.

Benefit of this strategy

Creative effects can make your videos more engaging and visually appealing, helping to capture viewers’ attention as they scroll through their feed. It adds an extra layer of polish and creativity to your brand’s content.

Challenge of this strategy

Finding the right balance between enhancing content and overloading it with effects can be tricky. Too many effects might distract from the message or feel inauthentic.

Tips to ace this strategy

Experiment with different effects to find what works: Start with subtle enhancements and gradually add more as you see what resonates with your audience. For the fitness studio, this might mean trying different visual cues for different types of workouts. Ot scribble effect for zumba or aerobics workout videos.

Consider your brand’s aesthetic: Choose effects that align with your brand’s style and values. If your brand is fun and energetic, bolder effects might work well; if it’s more serene and mindful, subtler enhancements might be more appropriate.

This Absolute Resource Can Double down your TikTok marketing efforts

As you voyage on your TikTok marketing journey, consider exploring a UGC platform to further enhance your strategies. A UGC platform can:

Facilitate community engagement:

Idukki’s UGC platform allows you to curate and showcase user-generated content, fostering a sense of community around your brand.

By featuring customer testimonials, photos, or videos on a dedicated community page, you can create a space where customers feel valued and heard.

Features like comment sections and community voting can encourage interaction and engagement, building a loyal community.

Streamline content management:

Managing and organizing user submissions can be a complex task. Idukki’s UGC platform offers tools like content moderation, tagging, and categorization, allowing you to easily filter and organize submissions.

This ensures that only relevant and brand-aligned content is showcased, and you can quickly find and utilize the content that best fits your marketing campaigns.

Boost brand visibility:

Encouraging and sharing user-generated content through a UGC platform can create a viral effect, spreading awareness of your brand and products.

By hosting contests or challenges and featuring the winners on your website or social media through Idukki, you can incentivize more users to create and share content related to your brand.

This not only amplifies your reach but also adds authenticity to your marketing efforts.

Remember, the key to TikTok success lies in understanding your audience, being authentic, utilizing the right tools, and staying abreast of trends. Happy TikToking!

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