Social Media Marketing

7 Benefits of Social Media Aggregator Tools

Organizations are investing in social media tools to make their social platform more interactive and engaging.


Organizations are investing in social media tools to make their social platform more interactive and engaging. There is an increase in the use of tools like social media post management, hashtag generator, and social media aggregator tools.

A good number of you probably aren’t even fully aware of what a social media aggregator tool is. How is that even possible? Besides, what are the benefits of using a social media aggregator tool? In this section, we will discuss social media aggregation and the tools available for doing so.

If you want to know the benefits of social media aggregator tools, you should read this article to know the social media aggregator tool and its benefits.

Brands and enterprises are turning to social media aggregator tools to demonstrate their social proof and increase the level of trust among consumers.

So, let’s read all about it, shall we?

What is a Social Media Aggregator?

You can collect and organize live social media feeds from various social media networks using a social media aggregator, which is the simplest method. These platforms include Twitter, Facebook, Instagram, Youtube, LinkedIn, etc.

It allows you to combine feeds from different social networks in real-time by using a particular hashtag, handle, or search word.

Social media aggregators, also known as social aggregators, social media feed aggregators, social network aggregators, social media content aggregators, and UGC aggregators.

You may construct a social wall that consolidates your social media feeds into one location with a social media aggregator tool.

Benefits Of Social Media Aggregator Tools

Aggregators for social media are easier to use, save time, and are more cost-effective. As was previously said, social media aggregators simplify the process of using social media and assist you in developing an ordered picture of the feeds provided by social media platforms.

So, without further ado, here are seven fantastic benefits of using a social media aggregator tool. Have a peek!

1. Efficient With Both Time and Money

Marketing on social media should be an essential component of every company or brand. To develop and execute successful social media marketing strategies, companies need practical social media tools that may also improve the value of their operations.

These social media tools will come at a high cost, which is a disadvantage; however, the upside is that using a social media aggregation tool can help you save time, money, and effort by increasing the efficiency of other aspects of your social media marketing strategy.

One no longer needs to contact a large number of conventional sources of advertising products such as newspapers, hoardings, etc. On the other hand, there are services known as social media aggregators that need payment from you in exchange for searching for data, evaluating the content, and advertising, among other things.

2. Increase Audience Engagement

Utilizing tools that aggregate content from several social media platforms is one of the most efficient and forward-thinking ways to boost audience engagement.

It contributes to forming a relationship between the audience and the brand. This is an entirely new channel via which companies may communicate with their clientele. This tactic is part of an emerging trend.

Participants at events and exhibits can provide live updates, which are then compiled for the benefit of the event organizers.

A social wall, also known as an Instagram wall or a Twitter wall, is a kind of wall that can be created by companies using a social media aggregator tool. This type of wall is a highly effective method for creating participation at events and exhibits.

The social media aggregator will gather the feeds of any content that the audience members submit on social media about the event, including the event hashtag, and it will display those feeds on the social wall. It encourages more audience participation by allowing them to see themselves on a large screen throughout the event.

After the event, you can showcase such social media postings on your website in the gallery section.

3. Selection, Organization, and Moderating of Content

The finest social media aggregator tools will aggregate all of the postings from various social media platforms in one location.

The process of collecting social media postings is a challenging one. But the challenge of curating and moderating that material is much more difficult. When you use the finest social media aggregator, you can carefully select the material you want to share.

Creating a feeling of community for your audience and determining the information that is most relevant and interesting to them are both outcomes that may be achieved via the process of content curation. It filters out nasty and inappropriate stuff in real-time and provides high-quality content to post on your social wall.

4. Beat the Competitors

One may combat the competition if one makes better and wiser use of social media aggregator tools. Those who use these tools in today’s world are doing a lot better job of marketing themselves. In the end, the business world is all about competition, and it teaches you how to develop along with it.

In addition, one can keep an eye on the contemporary networking methods used by their competitors. Keep an eye on the content being shared by your competitor’s audience on social media. Determine what resonates best with that audience, and adjust your approach appropriately.

And convert some of their audience into your own.

5. Keep an Eye on Trends

Utilizing the social media aggregator tool will allow you to stay ahead of the trend. It allows you to keep track of the latest trends in your sector.

Maintain vigilance over famous and current hashtags that are pertinent to the category in which your company operates. In doing so, you can ensure that you will not miss anything important and will not fall behind your rivals.

Gather all relevant material from the different social media platforms. Next, carefully examine the content, and find the important influencers in your specialized field using social aggregators. Then, raise your level of interaction with these key figures.

6. Put Social Proof to Work for Your Sales

Gather the user-generated content from your social media accounts using the social aggregator available, and then integrate it on your company website. This is an excellent method for gaining the confidence of your clients and consumers.

Users have little faith in fake marketing strategies such as television commercials and print advertisements in this cutthroat industry. They have confidence in some realistic marketing, in which individuals look to the opinions and deeds of others for guidance in determining if something is beneficial or harmful to them.

Using a social wall or social media hub on your website or inside your shopping mall, you can show your clients the social media feedback that genuine users have left. Enhance the shopping experience and final decision-making process of the consumer.

7. Make UGC Shoppable

It would help if you made your user-generated content shoppable using social media aggregation or user-generated content platforms.

Use the finest social media aggregator service to include a unique call to action (CTA) on your social media postings. To facilitate adding a button labeled “Call-to-action” across all feeds. That navigates your audience straight to your goods, and they can shop for your products without difficulty.

On the CTA button, you can put anything (a product, website URL, download button, or registration form). You can create more leads and conversions with these CTA buttons.

Now that you know all the benefits of using a social media aggregator, the next question is,

Which one? Therefore, now is the time to employ the most effective social media aggregator tool for your company. Use the one that will save you both time and money, provide you with actual benefits, and satisfy your needs.

Get Idukki and stand out on social media

Real-Life Examples of UGC

If you’re new to UGC, you might want to see these real-life examples of how some of the biggest brands in the world utilize UGC for their marketing campaigns.

1. Coca-Cola

The company started the “Share a Coke” campaign, printing around 150 most common names of males and females on their bottles. People went crazy with this trend, sharing a personalized Coke with their loved ones and shooting and sharing thousands of photos on social media.

As a result, 1.25 million teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US.

As far as social is concerned, Coca-Cola’s Facebook traffic increased by 870%, and 170,000 tweets were made by 160,000 fans.

2. Starbucks

Starbucks’ very creative #WhiteCupContest campaign induced customers to draw something creative on their white cups.

The company announced further that the winning drawing would be used as a template for future cup designs. Free marketing!

3. Amazon

Amazon developed a strategy for customer feedback as a central part of their shopping experience. They made the review process simple, emailing customers after every purchase with a link for feedback.

Thus, Amazon established how UGC could be one of the essential features of marketing campaigns.

Importance of UGC for Marketing Campaigns

UGC can be a powerful tool for marketers looking to unlock growth for their brands. By incorporating UGC in your marketing strategy, you are sure to benefit from the most authentic and trustworthy content.

Following are some of the steps to induce UGC in your marketing campaigns:

Encourage Customers:

You can encourage customers to create UGC by offering rewards, discounts, and similar incentives. To engage your followers, you can also run campaigns for users and ask them to tag your brand in their content.

Utilize UGC Aggregator Platforms:

You can consider utilizing the services of a UGC aggregator platform like Idukki to add UGC to your brand’s marketing touchpoints and improve your conversion rate, loyalty, community, and engagement with our No-Code solution.

Give Credit to the Creators:

You can also tag the creators of UGC in social media posts or credit them for creating the content by including their names in your marketing assets. This will encourage other users to create and share UGC.


In conclusion, both UGC and IGC have their own set of advantages and disadvantages and can, in one way or another, be beneficial to your marketing strategy.

The decision between the two is typically influenced by the specific objectives of your brand, target markets, and—most importantly—financial resources.

The most critical, no matter the kind of content you finalize, is to produce exciting material that provides a lasting impression on its customers.

In order to foster a solid and reliable brand image, cultivate a feeling of community, and build long-lasting relationships with customers, you may even explore using a mix of UGC and IGC!

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