How to Easily Embed a TikTok Widget on Your Website?

Learn a step-by-step guide to embedding a TikTok widget on your website. Enhance engagement with fresh content and connect with your audience effortlessly
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How to Easily Embed a TikTok Widget on Your Website?
In This Article

Introduction

Over half (55%) of Gen Z individuals aged 18 to 29 want to see themselves featured on a brand’s social media account. This interest underscores the need for brands to build genuine connections with their audience. 

When it comes to TikTok, integrating its content into your website is not as straightforward as embedding feeds from Instagram or Twitter, mainly because TikTok does not offer an official API that simplifies this process for developers.

However, there is no reason to feel discouraged. Platforms like Idukki help embed entire TikTok feeds more easily, This allows you to create a customized feed that resonates with your audience.

As a platform known for its short, engaging videos, TikTok has quickly become an important tool for marketing. Adding TikTok videos directly to your website can increase engagement and visibility, especially for users eager to see content featuring them.

With around 800 million active users globally, TikTok primarily attracts Gen Z, but it is also gaining popularity among Millennials and Generation X.

In this blog, we’ll explore how to effectively embed TikTok videos on your website, helping you reach a larger audience and make a greater impact with your content.

What is a TikTok widget?

A TikTok widget allows you to display TikTok videos and posts directly on your website or application. This widget collects content from TikTok, making it easy for visitors to engage with videos or trending posts without needing to navigate away from your site. 

Incorporating a TikTok widget keeps your site lively and engaging. It invites interaction with social media content and helps create a connection with your audience. Visitors appreciate having immediate access to your TikTok activity, which can encourage them to follow you on the platform. 

This feature is especially beneficial for brands looking to enhance their online presence and connect with a younger demographic that is active on TikTok. The widget not only displays fun and creative content but also highlights your personality and brand message.

How to use a TikTok widget? 

A TikTok widget can do a lot more than just drop videos onto your site. It is a tool that can really bring your content to life, especially if you ire looking to blend entertainment with interaction or shopping: 

Turn videos into a shopping experience

Imagine having a product video right there on your site, where potential buyers can see items in action. Instead of just showing pictures, a TikTok widget can let you embed videos that feature your products—whether someone is trying on clothes, showing how to use a gadget, or styling an outfit. 

When you add shoppable links directly to the videos, the shopping process becomes smoother. Your viewers can go from watching a video to making a purchase in a few clicks, all while staying on your site.

Put the spotlight on your community

Your community is an important part of what makes your brand unique. Whether regular customers show off their new purchases or followers join in on TikTok trends, this widget allows you to share their creativity. 

User-generated content, like challenge videos or testimonials, feels more authentic than ads and gives your audience a sense of belonging. Visitors seeing these clips can get inspired, relate to others who love your brand, and feel like they are part of that same community, which can help build trust.

Encourage visitors to join the conversation

If you enjoy running challenges, asking questions, or sharing fun behind-the-scenes content, a TikTok widget makes it easy to turn your website into a more interactive space. Visitors are more likely to join in and recreate what they see or even engage directly on TikTok. 

Featuring content that encourages participation can build excitement. The more your visitors feel involved, the more likely they are to share their experiences, creating a ripple effect that helps grow your presence.

Always fresh and up-to-date content

TikTok’s fast-moving trends mean there is always something new to share. A widget on your site helps you stay current without needing constant manual updates. Every time you post a new TikTok, it automatically appears on your website, keeping things fresh without extra effort. 

It is a simple way to ensure your content stays relevant and gives your audience something new to check out, which can keep them coming back for more.

Why add a TikTok widget to your website? 

TikTok is all about capturing attention, and integrating its content can significantly enhance visitor engagement, among other metrics. 

Here are five reasons why it is a great idea: 

1. Engagement boost 

A TikTok widget makes your website feel interactive and alive. Visitors can watch your latest videos without having to leave your site, which keeps them engaged. When people encounter fresh, entertaining content right where they are, it encourages them to spend more time browsing. This increased engagement can lead to deeper connections with your brand and even motivate visitors to share your site with their friends, expanding your reach.

2. Fresh content 

TikTok is known for its quick-paced, ever-changing trends. Adding a widget means your website benefits from a constant influx of new videos, keeping your content feeling fresh and relevant. This not only helps to draw in repeat visitors who are curious about what is new, but it can also improve your site’s visibility in search results. Search engines favour sites that frequently update their content, which could help attract new users looking for the latest trends.

3. Audience connection 

TikTok allows for a unique form of storytelling and connection with your audience. A widget gives visitors an opportunity to engage with your brand’s personality through entertaining and relatable videos. Sharing behind-the-scenes moments, humorous clips, or insightful tutorials creates a more personal experience. This level of authenticity can foster loyalty, as visitors begin to feel like they’re part of a community rather than just passive consumers.

4. Increased traffic 

An embedded TikTok feed can serve as a direct pathway to your TikTok profile. As visitors engage with your videos, they may be more inclined to follow you on TikTok, leading to increased traffic on that platform. This relationship can create a cycle of growth—more followers lead to more views on your videos, which in turn can attract even more visitors to your website. Over time, this increased traffic can significantly amplify your brand’s online presence.

5. Versatile marketing tool 

TikTok’s diverse content styles offer countless opportunities for creative marketing. A widget allows you to present everything from product launches and special promotions to fun challenges or customer testimonials. This variety can appeal to different segments of your audience, ensuring there’s something for everyone. Engaging content not only entertains but can also inform potential customers, driving them toward making a purchase or engaging more deeply with your brand.

How to embed TikTok widget on your website? 

Using a social media aggregator takes all the hassle out of adding your TikTok feed to your website. You won’t need to deal with complicated technical stuff, and the whole process can be done in a few minutes. 

Whether you want to share your own TikTok content or curate videos from all over TikTok, you are just a few steps away from having it up and running. 

Let’s go over how you can do it so everything’s clear.

There are two options for setting up the feed on your site:

  • You can go the manual route, where you find TikTok videos and paste their links into the platform to create a feed widget. This method is great if you have specific videos you want to feature. 
  • If you prefer something more automatic, Idukki offers a way to gather videos without having to paste each link individually. It can streamline the process so that the content gets pulled in more efficiently. 

Step-by-step guide 

1. Log into Idukki

How to Easily Embed a TikTok Widget on Your Website? - login

The first step is to log into your Idukki account. If you are new to Idukki and don’t have an account yet, no worries—it is quick and easy to create one. Once you are logged in, you will be ready to get started. 

2. Access “All Collections” 

After logging in, you will notice a menu on the left-hand side of your screen. Scroll down until you see “Collection,” and then click on “All Collections.” This section holds all the different albums or collections you have already made, which might contain other social media content.

3. Select a Collection

How to Easily Embed a TikTok Widget on Your Website? - select a collection

Look through your existing collections and find the one where you want to add your TikTok videos. Once you have decided on the right collection, click the “Add Feed” button. When you do this, a pop-up window will appear on your screen, which will guide you through the next steps.

4. Set TikTok as the Source 

Inside the pop-up window, you will see a drop-down or field that lets you choose the source for your feed. Double-check that TikTok is selected as the content source. Once you have confirmed that, hit the “Add” button to finalize things. This means you are all set up to bring TikTok videos into that collection.

Now, there are two main ways you can collect TikTok content for your site:

  • If you want to add videos from your own TikTok account, that’s a straightforward option. You can link up your profile, and it’ll allow you to pull in videos that you have already posted on your own account. This is perfect if the goal is to feature your personal content or videos directly tied to your brand. 
  • The other option is to use TikTok’s hashtag search function. You can search for specific hashtags related to your niche, interests, or themes, and gather videos based on that. This is a handy way to curate content from all over TikTok, especially if you are looking for more variety or want to feature different creators.
  •  

5. Preview and Copy Embed Code

How to Easily Embed a TikTok Widget on Your Website? - preview

Once your feed is set up, you will want to take a look at how it is going to appear on your site. To do this, click the “Publish” button, which will give you a preview of the TikTok feed as it would look on your page. This is a good time to make sure everything looks the way you want it. If it all checks out, you can then click “Copy Code” to grab the HTML code you will need to embed the feed on your website.

6. Access Your Website Backend 

With the embed code copied, go to your website’s backend or content management system (CMS), depending on how your site is built. You will need to find the specific page where you want the TikTok feed to appear. Once you have opened that page in your editor, you can begin the process of adding the feed.

7. Add the Embed Code to Your Website 

Look for the exact spot on your webpage where you want the TikTok feed to show up. Once you have found it, paste the HTML code into that section. This will place the TikTok feed directly where you want it on the page.

8. Publish the Page 

After the code has been added, remember to save your changes and hit the “Publish” button so that the feed goes live on your site. Visitors will now be able to see and interact with the TikTok videos right on your page. It is as simple as that—everything from the setup to the final step is straightforward and user-friendly.

And that’s it! 

You have successfully added a TikTok feed to your website without much hassle, and now your visitors can enjoy watching the videos you have collected. 

Different methods to embed TikTok videos on a website

Embedding TikTok videos into a website can give it a fresh, interactive touch. Depending on the platform you use, there are a few different ways to embed videos, each with its own steps. Whether you want to showcase a specific TikTok post or a whole profile, the options range from simple copy-pasting to using dedicated apps or plugins. 

Here’s how you can make it happen on some popular website builders:

How to embed TikTok videos on WordPress?

On Google Sites, embedding a TikTok video is relatively straightforward. 

Here’s what you need to do:

  1. Find the TikTok video: Open TikTok and navigate to the video you want to embed.
  2. Copy the embed code: Click on the share button (the arrow icon), then select the “Embed” option. Copy the embed code that appears.
  3. Log in to your WordPress site: Access your WordPress dashboard and open the page or post where you want to embed the TikTok video.
  4. Add the embed code: In the post editor, choose the Custom HTML block or Embed block. Paste the embed code from TikTok into the block.
  5. Adjust the placement: Once the video is embedded, you can move the block to the desired location on your page. Resize it if necessary to make it fit well within your layout.
  6. Preview and publish: Always preview your post to ensure the video displays correctly. Once satisfied with the placement, click Publish to go live.

How to embed TikTok videos on Wix?

Wix gives a bit more flexibility in terms of video embedding.  Here’s how to embed TikTok content on a Wix site:
  1. Choose the TikTok video: Go to TikTok, find the video you want to embed and get the shareable link.
  2. Copy the embed code: Like Google Sites, TikTok will give you an embed code when you select the share button. Copy it.
  3. Open your Wix site editor: Log in to Wix and open the editor for the page where you’d like to embed the TikTok video.
  4. Add an HTML element: In the Wix editor, there’s an option to add custom code. Look for the “Embed a Widget” or “HTML Embed” option under the ‘+’ icon. This will let you insert external HTML, like your TikTok embed code.
  5. Paste the code: After selecting the HTML box, paste your TikTok embed code.
  6. Position and adjust: Move the embedded video widget to the spot where it fits best on your page. Resize the box to make sure the video fits neatly within the section.
  7. Preview your site: Always check how it looks on both desktop and mobile before finalizing and publishing.

How to embed TikTok videos on Shopify?

Adding TikTok videos to Shopify can be a great way to make your product pages or blog posts more engaging.  Here’s how to do it:
  1. Select your TikTok video: Open TikTok and find the video you would like to showcase on your Shopify store.
  2. Get the embed code: Use the share button to access the video’s embed code and copy it.
  3. Access Shopify’s HTML editor: Log in to your Shopify dashboard. Head to the page or blog post where you want to embed the video, and open the “Edit HTML” or “Edit Code” option for that section.
  4. Paste the embed code: Find the spot in the code editor where you want the TikTok video to appear. Paste the embed code into that section.
  5. Save changes: After pasting the code, save your changes, and check to make sure the video displays correctly.
  6. Test your store page: View the page where you embedded the TikTok video to make sure it looks right and functions properly across devices.

Why you choose Idukki to embed TikTok widget on your website?

Choosing Idukki to embed a TikTok widget on your website offers a range of benefits that really stand out. The platform’s ability to manage user-generated content (UGC) from TikTok and other social networks makes it a breeze to keep your site fresh and engaging. 

Here’s what makes Idukki a solid pick: 

You get flexibility with content collection!

  1. Unlimited hashtags: Unlike many other platforms, Idukki does not limit the number of hashtags you can track. This means you can cast a wider net when gathering TikTok content, ensuring you capture every relevant post.
  2. Multiple sources: Pull content not just from TikTok, but also from Instagram, Twitter, and others. The freedom to collect UGC from various places helps paint a fuller picture of your brand’s online presence.

Who does not like easy customization? 

  1. User-friendly layouts: After collecting content, Idukki gives you the chance to pick from various layouts. Whether you want a grid view, a slider, or something more unique, customization options make your feed fit right in with your website’s vibe.
  2. Quick setup: Once your content is ready, embedding the widget only takes a few minutes. Connect your hashtags, filter your content, and get the code ready for your site — it is that straightforward! 

How about some valuable analytics?

  1. Real-time performance tracking: Idukki’s analytics feature keeps you informed about how your TikTok content is performing. You will see metrics like impressions, clicks, and overall engagement, allowing you to pinpoint which posts are catching eyes.
  2. Sentiment analysis: Understanding how people feel about your content is essential. Idukki categorizes UGC into positive, neutral, or negative sentiments, giving you insight into what resonates best with your audience.

Get your hands on innovative QR code feature! 

  1. Engagement boost: Generate QR codes to include on packaging, receipts, or invoices. When customers scan these codes, they can easily upload their own TikTok videos or feedback, creating a seamless way for them to share their experiences.
  2. Continuous UGC flow: This feature helps you gather authentic content consistently. With an easy process for customers to contribute, you can keep your feed lively and up-to-date.

Idukki’s combination of flexibility, customization, and robust analytics makes embedding a TikTok widget on your website not just practical but genuinely beneficial. You can easily collect, display, and analyze content, all while keeping your brand’s personality at the forefront. It’s a straightforward way to leverage user-generated content and engage with your audience more effectively. Try it for free

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