How to Add Shoppable UGC to Your E-commerce Store
In This Article
Imagine turning your customers’ authentic stories into direct sales. Picture this: A person scrolls through videos of people using your products, spots something they love, and makes a purchase with just one click. That’s the power of shoppable user-generated content (UGC).
Today’s online shoppers often seek authentic perspectives before making purchase decisions. Shoppable UGC addresses this need by combining genuine customer content with convenient purchasing options. The impact is significant: statistics show that shoppable videos achieve a 41% conversion rate and increase purchase intent by nine times.
In this blog, we’ll explore everything you need to know about shoppable UGC. Understand how shoppable UGC works and learn how to build and promote shoppable UGC galleries for your e-commerce store.
What is shoppable UGC?
Shoppable UGC is content customers create, such as photos, videos, or reviews, with clickable product tags. When users explore shoppable UGC and click on the tagged products, they’re taken to a dedicated landing page to complete their purchase.
Shoppable UGC is effective because it genuinely connects with shoppers. Customers are more likely to trust content created by real users than traditional ads. Seeing how others use a product builds confidence in its quality and effectiveness. Additionally, the ability to shop directly from UGC shortens the purchase journey, creating a more engaging and seamless experience.
Consider the example of Jennifer Taylor. They created a shoppable UGC widget that displays their home furniture and decor products in real-life settings. This builds trust with potential buyers, allowing them to picture how the products might look and function in their homes. Users can click on the tagged products to land on the actual product page, streamlining the shopping journey.
How does shoppable UGC work?
Shoppable UGC relies on product tagging to simplify the shopping experience. You can tag products featured in user-generated videos, allowing your customers to click on the content and navigate directly to the product or checkout page. This seamless integration makes it easier for users to discover and purchase items.
With a UGC platform like Idukki, creating shoppable UGC becomes even more efficient. Idukki simplifies product tagging, offers a variety of UGC widgets, and allows easy embedding across your desktop and mobile websites. Advanced tracking tools provide valuable insights into performance to help you optimize your strategy. Customers can explore tagged products and proceed to purchase instantly, enhancing their overall shopping experience.
How to create a shoppable UGC gallery
Creating a shoppable gallery for your e-commerce brand involves a simple, 3-step process:
- Select an appropriate UGC platform to collect genuine UGC from sources like social media platforms or customer reviews
- Tag featured products in the collected content
- Display an easily accessible gallery on your website to drive engagement and simplify the shopping journey
With a platform like Idukki, the process becomes even more streamlined. Here’s how to do it step-by-step with Idukki:
1. Create an account and sign in
Create an account and sign in. You can also opt for Google sign-in.
2. Provide brand information
Provide the necessary details about your brand, like the name and website link. This helps customize your gallery to match your branding and style.
3. Collect UGC
Source UGC from your preferred platforms. Idukki does this automatically for all your relevant hashtags and brand mentions. For instance, pull content from an Instagram hashtag feed to gather authentic visuals showcasing your products.
4. Make your UGC shoppable
Identify products featured in the UGC and tag them directly within the platform. This ensures the UGC takes users to the relevant checkout page with a single click.
5. Curate and publish
Organize the tagged content into a cohesive gallery. Once you’re happy with the look and feel of the UGC widget, easily embed the shoppable UGC gallery into your website.
Idukki provides seamless integration with a lightweight HTML code, ensuring the gallery blends perfectly with your site’s layout. Simply copy the code and paste it into the HTML of your desired webpage. You can do this directly into the page’s source code or through your website’s CMS (like WordPress or Shopify).
By following these steps, you can effortlessly transform your e-commerce website into a dynamic and interactive shopping destination.
Best practices to create stunning, shoppable UGC for your store
Adding shoppable UGC to your e-commerce website can increase your conversions and sales. As users can see your product in a real-life setting, you build trust and enhance website engagement. Here are a few best practices to create shoppable UGC that have worked for e-commerce brands across various industries:
1. Automate the process
Automating the process of creating shoppable UGC saves time and ensures accuracy. Platforms like Idukki streamline this process by collecting UGC, tagging products, and embedding the shoppable UGC gallery into your website. This automation ensures that tagged products consistently link to the right items, creating a frictionless shopping experience.
2. Keep the shoppable videos short and engaging
To capture and hold viewer attention, keep videos concise and focused on showcasing the product in action.
- Do: Show how the product is used in real life, for example, a customer using a skincare product and demonstrating its effects in a short video.
- Don’t: Overload the video with unnecessary details or long explanations. A video longer than 30 seconds risks losing the viewer’s interest.
3. Regularly update UGC galleries with fresh content
Continuously update your shoppable UGC feed with new content. Adding fresh UGC regularly helps maintain the relevance of your galleries and removes outdated content. This encourages visitors to return to see and engage with the latest content.
4. Track campaign performance and analytics
Measuring the performance of your shoppable UGC campaign is crucial for refining your strategy. UGC platforms like Idukki offer advanced performance tracking, allowing you to monitor key metrics such as views, click-through rates, and conversions. This data helps you identify which pieces of UGC are most effective and optimize your content accordingly.
5. Add clear Call-to-Actions (CTAs)
Embed clear, actionable CTAs within your shoppable user-generated content. Prompts like “Shop Now” or “Learn More” encourage viewers to take immediate action. For example, in a skincare video, place the CTA after a customer shows the results of the products, prompting viewers to buy them immediately.
How to promote your shoppable UGC galleries
Promoting your shoppable UGC galleries can drive more traffic and increase conversions. Here’s how to effectively spread the word:
1. Drive traffic through social media
Share the link to your shoppable UGC galleries in your social media bios, whether on Instagram, Facebook, or TikTok. This drives traffic directly to your website, making it easy for followers to explore and purchase your products with just a few clicks.
2. Make your email campaigns stand out with UGC
Include links to your shoppable UGC galleries in your emails and newsletters. Featuring customer-generated content builds trust, encouraging recipients to click through and shop with confidence.
3. Feature UGC in product pages
Display shoppable UGC directly on product pages. Incorporating customer-generated photos and videos next to product descriptions creates a seamless connection between inspiration and purchase.
For example, Deconstruct, a skincare brand, integrates shoppable UGC videos on their product pages. These authentic clips highlight real customer experiences, enable users to add products directly to the cart, and increase conversions.
4. Add UGC to your homepage
Showcase your shoppable UGC galleries on the homepage to engage visitors. Highlight customer-created content that’s relevant to the season or current trends. This encourages users to explore your site further and shop directly from the gallery.
For instance, Cluse showcases UGC galleries on its homepage, featuring photos of customers wearing their fashion accessories.
5 .Create a dedicated shoppable UGC page
Set up a separate page on your website specifically for shoppable UGC. This allows customers to browse through various user-generated content, sorted by product or theme. This dedicated space helps to consolidate your content and makes it easy for visitors to shop directly from the gallery.
Parachute, for example, highlights their home decor products on a dedicated gallery page featuring Instagram UGC
Unlock the power of shoppable UGC with Idukki
Shoppable UGC galleries boost engagement and conversions by turning customer-generated content into direct sales opportunities. Integrating shoppable customer content into your e-commerce experience can inspire trust and encourage immediate purchases.
Idukki simplifies the process of creating shoppable UGC galleries for your online store by automating the collection, tagging, and display of UGC. With Idukki, you can effortlessly create shoppable UGC galleries that make the shopping journey convenient and increase conversions.
