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How Idukki Helped SKNZ Activewear Increase Revenue By 25% and Reduce Content Costs by upto 33%
Headquarters
India
Use Cases
UGC on website
Industry
Fashion
Buyer Geography
Female
Buyer Geography
Global
Products
Ready-made and custom couture gowns
Challenge
An India based premium activewear label wanted to leverage its UGC to improve conversion rates and reduce content creation costs without breaching any legal compliances.
Imagine the excitement of a fitness enthusiast discovering the perfect activewear that not only looks sleek but feels like a second skin too. SKNZ is redefining activewear by making high-quality, durable, and stylish garments accessible to everyone. Known for its innovative fabrics and attention to detail, SKNZ has built a loyal customer base that proudly shares their fitness journeys while wearing the garments.
Solution
An easy-to-use UGC suite to effortlessly collect and display authentic and relevant visual content on the Home Page and Product Pages.
Much like their clients who conquer new personal records in their active lifestyles, SKNZ wanted to harness the power of these real-life stories and showcase them to inspire new customers. By featuring authentic, user-generated content from overjoyed athletes and fitness enthusiasts, SKNZ aimed to create a community-driven brand experience that highlights the joy and empowerment their apparel brings to those who wear it. This strategy not only amplifies SKNZ’s social proof but also reduces the need for in-house content creation, turning their customers’ accomplishments into visual assets that enhance both engagement and sales.
Outcome
25%
Increase
in Sales
12%
Increase
in AOV
15%
Increase in
followers
33%
Reduction in content
creation costs
15%
increase in returning
customers and repeat buyers
Leveraging UGC mindfully
While tapping into UGC to improve profitability was the goal, Sknz was clear that:
- Their UGC should be curated and displayed effortlessly on their website
- There should be no legal compliance breaches
- They should be able to measure the performance impact on their business
A Snapshot of SKNZ’s journey of leveraging UGC using Idukki’s suite
- Baby Steps/Crawl: They began by using Idukki’s UGC suite for Homepage and Product Page Galleries.
- Walk: Started with collecting, tagging, and displaying the most relevant and authentic UGC for each product category on both these pages, which immediately improved the Add to Carts.
- Run: Building upon this success, they started using Idukki’s UGC suite for building a dedicated landing page to show their community in action.
Since Idukki’s UGC suite comes with a Digital Assets Management platform, SKNZ could both organize their assets in multiple collections seamlessly and also control access to these assets for further use. The AI driven profanity filter ensured that any post containing undesirable caption content would be blocked automatically.
When wonderful customer experiences are captured as authentic UGC, increased profitability is just a happy consequence !
Here is a glimpse of how Idukki has helped SKNZ achieve in the last 6 months:
- Overall, month-on-month sales improved by 21%
- Overall AOV increased by 12%
- For the women’s couture category, AOV increased by 20%
- Social media followers increased by 15% every month
- Content creation costs were reduced by 33%
- Returning customers and repeat buyers increased by 15%
“We are delighted to be using Idukki’s UGC suite for the last 6 months. It helps our online buyers relive the delight of our happy customers, validating the joy that we promise with our activewear. Idukki has not only helped us effortlessly collect and display our UGC but has also helped us sell more by increasing the trust factor in our brand.“
Harsh Vaardhan
Founder & D2C Expert