UGC Video Examples: A Detailed Guide
Explore UGC video examples and benefits for eCommerce. Learn types, best practices, & top platforms to collect quality user-generated videos for your brand.
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by Rohin Aggarwal
- 6 Min
In This Article
Introduction
We don’t need to spell it out, but here it goes: ads alone don’t cut it anymore. As you scroll through social media, it’s easy to feel overwhelmed by all the polished, professional ads. But then you spot a UGC video, and it just stands out. It’s unfiltered, genuine, and gets you excited about a product or experience.
Take UGC videos as an example. They often feature everyday people sharing their real experiences, which makes the content relatable and trustworthy.
Let’s get more into it!
What is user-generated video content?
User-generated video content is a powerful way to build trust and make your brand feel more human. These videos, made by everyday people, showcase real experiences with a product or service, which is especially valuable in retail or e-commerce, where trying before buying isn’t always an option.
You’ll find UGC videos on platforms like Instagram, TikTok, YouTube, and Facebook, and often outperforms brand-made content. According to research conducted in 2024, around 40% of shoppers consider user-generated content (UGC) to be “extremely” or “very” important when making a purchase decision. This is more significant than product comparison charts (39%) or product videos (37%). Including them in your e-commerce content strategy is a smart move.
What’s great about UGC is that it creates a stronger connection between brands and their audience. When people see others like them enjoying a product, it feels more genuine and relatable. Brands love it because it sparks authentic conversations that traditional ads can’t match.
Different types of UGC videos created by UGC creator each bring their own benefits and insights. Knowing about these types can help you make the most of them in your marketing strategy.
Types of user-generated videos
User-generated videos come in all shapes and sizes, each bringing something different to the table. Here are some of the main types and what they’re all about:
1. Product reviews
Product reviews provide honest feedback from real users, helping potential buyers see what a product is really like from someone who’s used it.
- In-Depth Reviews: These reviews go into detail about the product, giving you a thorough understanding before making a purchase.
- Quick Takes: These reviews are short and to the point, highlighting the main benefits or drawbacks, making it easier for viewers to decide quickly.
2. Customer experience stories
These videos focus on how a product fits into people’s lives, sharing personal stories about the real impact of using the product or service.
- Success Stories: These show how a product or service solved a problem or improved someone’s situation, making the experience relatable and inspiring.
- Day-in-the-Life Videos: These give a glimpse into how the product is used in everyday routines, helping viewers imagine it in their own lives.
3. Before-and-after transformations
These videos highlight the results of using a product, making the changes visually clear and impactful.
- Progress Videos: These track the journey over time, showing gradual changes and keeping viewers engaged.
- Final Reveal Videos: These showcase the complete transformation, delivering a strong and memorable impact.
4. Unboxing and tutorials
Unboxing videos offer a first look at what’s inside the box. When combined with tutorials, they provide both excitement and practical information.
- Unboxing Only: These focus on the initial impression and packaging, building anticipation for the product.
- Unboxing with Tutorial: These videos combine the unboxing experience with a guide on how to use the product, making them both entertaining and valuable.
5. Contests and challenges
Contests and challenges encourage people to create their own content around your brand, generating excitement and engagement.
- Brand-Specific Challenges: These set a specific task related to your product, showing its versatility and inspiring creativity.
- Creative Freestyle Contests: These allow for open-ended creativity, leading to unique and diverse content that can make your brand stand out.
Benefits of using UGC video for eCommerce
Before we get into the benefits of using UGC videos for eCommerce, it is important to understand why this type of content matters so much. Consumers today are pretty sharp; they often skip over polished ads and look for something real.
User-generated videos, made by everyday people, hit home because they show honest opinions and authentic experiences. These videos can help build trust, get people talking, and prove that your product is worth it.
Now, let’s talk about how UGC videos can boost your eCommerce game:
1. Builds trust
UGC videos come from real people and are way more relatable and trustworthy than ads. When potential buyers see other folks having positive experiences with your product, they’re more likely to trust it and buy.
2. Drives engagement
People love watching and sharing real stories. UGC videos often get more likes, shares, and comments because they feel more genuine and engaging. This helps get your brand out there and noticed.
3. Offers social proof
When customers see real people using and enjoying your product, it’s like a big thumbs-up from the community. This social proof can convince others to purchase because they see that your product is actually popular and well-loved.
4. Makes your brand feel real
UGC videos show your brand from the customer’s perspective, making it feel more authentic. It helps build a stronger connection with your audience, showing them your brand is approachable and relatable.
5. Saves you money
Making UGC videos is usually cheaper than producing your professional content. You get high-quality, engaging videos without breaking the bank, as you’re using content created by your customers.
5 UGC Video Examples
1. BENT IKEA desk review
The video kicks off with a hands-on look at the BENT IKEA desk. It dives into how sturdy the desk is, how it looks, and how it holds up in real life. Plus, it covers how easy (or not) it is to put together and if it’s worth the price.
2. Airbnb travel video in Bali
The clip starts with some gorgeous views from an Airbnb stay in Bali. It gives a tour of the place and its beautiful surroundings, showing why this spot is so special. It also gives a peek at some nearby spots worth checking out.
3. Supergoop! x allurebyhamsha
Hamsha shows off Supergoop!’s Unseen Sunscreen SPF 40, loving how it doubles as a makeup primer. It’s unscented, leaves no white cast, and grips makeup perfectly, making it a must-have in her routine.
4. Olehenriksen x patrickta
Patrick Ta highlights Olehenriksen’s new Banana Bright Moisturizer, showing how it’s a quick and easy step for prepping your skin before makeup. The moisturizer gives a bright, smooth finish, perfect for that flawless look.
5. Sephora x aavrani
Lilly Singh teams up with Aavrani and Sephora for a GRWM, flaunting how Aavrani’s hair care products leave her hair looking amazing. She jokes that if there were an award for best hair care routine, she and Aavrani would totally deserve it, making this routine a winner.
Best practices when sharing UGC videos
Utilizing UGC widgets can enhance this process. Here are four best practices to keep in mind:
1. Get permission first
Always ask the creator if it’s okay to share their video. This shows respect and helps maintain a good relationship with your audience. It’s also a good way to avoid any legal issues or misunderstandings. When you get the green light, the creator might even share your post with their followers, giving you extra visibility.
2. Give credit where it’s due
Be sure to tag or mention the creator in your post. This gives them proper recognition and lets your followers know who made the excellent content. It’s also a great way to build goodwill with your audience and encourage more users to create content for you in the future.
3. Choose relevant content
Select videos that match your brand’s tone and message. If the content aligns with what you’re promoting or discussing, it’ll resonate better with your audience. Ensure the video fits naturally with your overall content strategy so it doesn’t feel out of place or forced.
4. Engage with your audience
When you share UGC, take the time to respond to comments and interact with your audience. This shows that you value their input and are actively involved in the conversation. Engaging with your followers helps build a sense of community and encourages more people to participate and share their content.
These steps help you build a respectful and engaging relationship with your content creators and audience.
How do you get quality UGC videos?
Want to get some great user-generated content (UGC) videos? Here are four easy ways to make it happen:
1. Use hashtags and tagging
Get people to share their videos by asking them to use specific hashtags or tag your brand. Create a unique hashtag for your campaign and promote it on social media. This makes it super easy to find and gather videos related to your brand. Plus, asking users to tag you helps you spot their content quickly.
2. Run contests and challenges
Host fun contests or challenges that get users to make and share videos featuring your product. Offer cool prizes or shout-outs to get people excited. This not only brings in a lot of content but also encourages creativity. Promote the contest well and give clear instructions so users know what you’re looking for.
3. Offer incentives
Give users something extra for creating and sharing videos about your brand. This could be discounts, freebies, or early access to new stuff. Make sure the reward is tempting enough to get high-quality videos. Let users know what they’ll get in return, and you’ll likely see a boost in the content you receive.
4. Engage with your community
Connect with your audience by being active on social media and other platforms. Respond to comments, share user content, and build a sense of community around your brand. When people feel valued and involved, they are more likely to create and share awesome videos. Encourage them to share their experiences and make it easy for them to do so.
These methods can help you gather high-quality UGC videos and encourage your audience to participate more actively.
How to organically get UGC videos for your brand?
Want more videos from your fans without pushing constant promotions? Here’s how to organically get more UGC videos:
1. Run fun campaigns
Get your audience excited by launching interactive campaigns. Think of fun challenges, creative prompts, or contests with cool prizes. Make sure it’s something they’ll want to participate in and that it feels genuine to your brand.
2. Team up with influencers
Partner with influencers who vibe with your brand. They can help create content that showcases your product and gets their followers involved. This can help spread the word and encourage more people to make their own videos.
3. Use branded hashtags
Create a catchy hashtag for your UGC campaign. It makes it easy for people to share their videos and for you to find them. Keep promoting the hashtag and encourage users to use it in their posts.
4. Show your appreciation
Make sure to like, comment on, and share the videos your fans create. Showing that you appreciate their effort helps build a strong community and motivates them to post more content about your brand.
Top platforms for collecting user-generated content videos
If you want to collect user-generated content videos, there are a few top platforms that make it easy. Here are four great options:
1. Social media
Social media platforms are great for finding UGC. Instagram, YouTube, Facebook, and TikTok are all popular spots where users share their experiences. On Instagram, users post Stories and Reels, making it easy to spot and collect relevant videos. YouTube hosts detailed reviews and tutorials, while Facebook Groups and Pages can provide valuable content through comments and posts. TikTok’s short, creative videos are perfect for finding fun and engaging content.
2. Online review sites
Many online review sites allow users to leave feedback in video form. These videos can be a strong source of UGC, showing real customers using your product or service in real-life settings. By checking out these review pages, you can see how your brand is perceived and dive into the raw, unfiltered stories of your customers. For example, visiting YouTube review channels can give you insights into how users experience and talk about your product.
3. Reddit
Reddit is a fantastic place to find UGC, especially in subreddits related to your industry or product. Users often share their personal experiences, reviews, and videos in these communities. Browsing relevant subreddits can give you access to genuine feedback and creative content that may not be available on other platforms.
4. Customer Forums
Customer forums are another place where UGC thrives. Users post detailed reviews, experiences, and videos about your product or service. These forums are great for gathering authentic content that shows real customer opinions and interactions with your brand.
How can Idukki help you?
With Idukki, as a UGC platform, you can:
- Boost social commerce: Enable in-video purchases and drive sales.
- Gather more UGC: Encourage customers to share their experiences and generate valuable content.
- Showcase customer reviews: Display Google Reviews on your store in visually appealing widgets.
- Enhance store appearance: Upgrade your store’s design with modern UGC widgets.
- Run hashtag campaigns: Launch and manage hashtag campaigns to encourage UGC creation.
Experience the power of Idukki a UGC video platform, to elevate your online store!
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Transform your UGC management from a jumbled mess to a work of art.
Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.