The Future of eCommerce Is Shoppable Video: 5 Things You Need To Know

One trend is poised to revolutionize the eCommerce landscape like never before: shoppable video.
idukki
The Future of eCommerce Is Shoppable Video: 5 Things You Need To Know
In This Article

Introduction

In a world where technology continues to redefine the way we shop, one trend is poised to revolutionize the eCommerce landscape like never before: shoppable video.

Imagine watching your favorite content creators, be it fashion influencers or tech reviewers, and seamlessly purchasing the products they showcase with just a tap or a click. It’s the future of eCommerce and is here to change how we discover, explore, and purchase products online.

In this exploration of the captivating realm of shoppable video, we’ll unravel everything you need to know about this game-changing phenomenon and how it’s poised to reshape the online shopping experience as we know it.

So, buckle up as we embark on a journey through the exciting world of shoppable video and discover how it’s set to transform the way we interact with our favorite brands and creators.

  • Research shows that users worldwide consume about 100 minutes per day of video content.

  • According to Wyzowl, 87% of marketers say that video marketing has helped them increase sales

  • In 2023, 91% of people want to see more online videos from brands.

  • Google says online videos have inspired over 60% of shoppers for their purchases.

The following section discusses why every eCommerce brand should use shoppable videos on their website.

Five reasons why eCommerce brands should use shoppable videos

1. Seamless Checkout Experience

Shoppable videos allow users to shop for the product without leaving their video screen. This gives viewers a clear call to action while they are engaged in learning about the product. Giving users a “Buy Now” call to action is excellent when the product is fresh on their minds.

Source: Yahoo Finance

2. Increased engagement

Shoppable videos help customers stay longer and engage with the content. These videos create a better shopping experience for customers, increasing the chances of them purchasing the product while watching a video about the product addressing their pain points.

3. Increased sales

The more your customers are educated about your product, the more faith they will have in it.

While video content helps potential customers learn more about your product, shoppable video content helps convert these potential customers into paying customers.

Source: Pexels

Convert customers on the fence about purchasing by giving them instant checkout from video content they are engaging with.

4. Ability to analyze direct ROI

Unless you analyze your videos, you won’t know what works or doesn’t.

Set clear objectives and monitor your metrics. Some of the metrics to keep an eye out for include

  • Conversion rate

  • Click-through rate (CTR)

  • Revenue generated through your video content

Additionally, employ UTM parameters to attribute results to specific videos. To determine the effectiveness of your content, compare the revenue generated to the costs of creating content and influencer partnerships. Use these insights to continuously analyze and optimize strategies, enabling you to make well-informed decisions in the future to increase marketing impact.

Shoppable video apps like Idukki help eCommerce businesses track and analyze direct shoppable video sales results. This helps eCommerce brands understand which video works better than the other and enables marketing teams to track and understand the best content and adjust their video marketing strategy accordingly.

5. Capitalizing on brand loyalty

When an eCommerce business creates high-quality videos to engage its audience, it builds a loyal customer base.

Source: Pexels

This is particularly true for brands that frequently produce content to highlight their products, educate consumers on new items, and provide reviews, tutorials, or other video-based methods for showcasing products. eCommerce brands can capitalize on an already engaged audience by using shoppable videos to provide a simple path to purchase featured products.

Wrapping it up!

The demand for having shoppable videos is increasing in the eCommerce spectrum. Use this as an excuse to use shoppable videos in your marketing mix.

In this article, we learned that unstoppable videos

  • Make purchasing the product easier.

  • Increases user engagement.

  • Help your brand stand out from the competition.

  • Help your brand get creative with content by tracking what works for your audience and what doesn’t.

  • Most importantly, it helps boost sales.

While it’s only been a few years since shoppable videos entered the eCommerce sphere, they are here to stay for brands to make the most out of.

If you are yet to add shoppable videos to your Shopify store or social media platforms like Facebook, YouTube, or Instagram. In that case, you can start with 2 – 3 shoppable videos and gradually increase the number.

If you’re looking for an easier way to integrate your video content with your Shopify store eCommerce product listing of social media apps. In that case, Idduki’s no-code solution makes it easier for you to integrate videos into your marketing touchpoints without hassle.

Start with Idukki’s 14-Day Free Trial Now.

In This Article

Share

Transform your UGC management from a jumbled mess to a work of art.

Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.

Share Now!

Transform your UGC management from a jumbled mess to a work of art.

Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.

Scroll to Top

Industries

Fashion and Apparels

Include authentic shoppable content on your website and increase your sales

Beauty and Cosmetics

Influence Purchase Decisions and Drive Revenue with UGC

Accessories and Jewellery

Provide the Cloest In-Person Experience for your Exquisite Jewellery Products Online with UGC

Furniture

Leverage the Authenticity of your Customers Visual Content to Elevate your Furniture Brand.

Hospitality

Capture the essence of your property through the eyes of your guests.

Consumer Electronics

Build trust and drive sales with user-generated content (UGC) from real customers.

Sporting Goods

Engage visitors with Authentic Experiences shared by your community.

Widgets

Instagram Widget

Showcase visual content from Instagram to enhance visual appeal on your webstore

Tiktok Widget

Display high engaging TikTok videos across your website

Twitter Widget

Display Twitter content across your website or digital screens

Linkedin Widget

Display your Linkedin feed content across your digital touch points

Youtube Widget

Embed Youtube videos or shorts to your webstore

Threads Widget

Display high engaging Threads widgets across your website

UGC Suite

Shoppable Videos

Give the convenience of exploration and checkouts directly within the video player on your webstore.

Digital Asset Management Platform

Efficiently organize, store, and distribute your digital assets with our intuitive platform.

UGC Widgets

Foster community and authenticity by displaying your customer generated content galleries effortlessly.

Rights Management Platform

Save your digital team's man hours by automating rights approval workflows for your media assets. 

Social Reviews

Google Reviews

Make Your Business More Trustworthy with Idukki's Google Reviews Widget 

Trust Pilot Review

Showcase Genuine Experiences with TrustPilot Reviews Widget 

Trip Advisor Review

Showcase Instagram content, enhancing engagement and visual appeal on websites

Resources

Blogs

Unlock Insights & Dive into Our Latest Articles!

Case Studies

Real-World Success Stories: Uncover How Our Solutions Transformed Businesses like Yours.

UGC Knowledge Series

Unlock the Power of User-Generated Content: Insights & Strategies

Try Idukki for FREE

Explore our platform in real time! Get a quick look into how Idukki generates your content instantly.

UGC ROI Calculator

Discover the potential increased revenue, conversion rate and SEO impact, you can expect with our UGC suite.