Best Instagram Widget for Your Website in 2025
Discover the top Instagram widgets for websites in 2025 to boost engagement, showcase UGC, and enhance your online presence.
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by Rohin Aggarwal
- 10 Min
In This Article
Introduction
Some individuals perceive Instagram as a waste of time, while others consider it essential to their daily lives. A notable divide exists regarding this platform, but for brands, one fact is undeniable: your audience is actively engaged on this app. Now, this presents the perfect opportunity to collect all their user-generated content (UGC) and utilize it effectively with an Instagram widget on your website. Research indicates that an impressive 80% of Gen Z consumers (ages 18 to 29) have either shared or are willing to share their purchases on social media.
Understanding how to make the most of Instagram content will enable you to create an appealing feed for your website, which will attract more visitors. You can build trust and achieve incremental sales by promoting your business, products, and services on Instagram. In addition, your website traffic can provide yet another channel to attract new Instagram followers, further expanding your audience.
What is an Instagram widget for websites?
An Instagram widget for websites allows you to display your Instagram feed directly on your website, offering a seamless way to share your social media content with website visitors. This widget connects your Instagram account to your site, pulling in photos and videos and giving potential customers a glimpse into your community, products, or services.
Why should we use one?
1. Visual engagement
People are naturally drawn to visual content, making an Instagram widget an excellent way to enhance your website’s appearance. With vibrant images and engaging videos, you can keep visitors on your site longer and push them down the buying funnel.
2. Real-time updates
As you post new content on Instagram, it automatically updates your website. This feature keeps your site fresh, ensuring that visitors always see your most recent posts.
3. User interaction
Some widgets allow users to like or comment on your Instagram posts directly from your website. This interaction encourages engagement and helps build social proof around your brand.
4. Customization options
Many Instagram widgets come with various customization options. You can adjust the layout, size, and style to fit your website’s design perfectly, ensuring a cohesive look that aligns with your brand identity.
5. Boosts social proof
Displaying your Instagram feed on your website can provide social proof. Potential customers often feel more confident when they see a brand actively engaging with its audience and showcasing positive interactions.
6. Promotional content
Use your Instagram feed to highlight promotions, new products, or events. This approach can attract more attention to specific campaigns and encourage users to take action.
7. Integrating UGC
If your followers share content featuring your products, an Instagram widget can be a great way to display this user-generated content. It not only showcases customer satisfaction but also promotes a sense of connection among your audience.
How to embed Instagram widgets?
Integrating an Instagram feed into your website can be a seamless process using a social media aggregator:- To start, log in to your Idukki account or create a new one if you do not currently have an account. This process only takes a few moments and will allow you to access the features available.
2. Select the platform from which you would like to aggregate the feeds. This choice determines the source of your content, so pick one that fits your needs.
3. Assign a name to your collection. Make sure the name is something memorable and relevant to the content you are gathering. Next, choose the source type based on the social media platform you want to collect the feed from. Once you have made your selections, click “Add” to move forward.
4. At this stage, click “Next” to proceed with the widget creation process. The system will guide you through the steps to create an Instagram feed widget, and you will soon have it ready for embedding.
5. Customising the widget further is an option available to you. You can select the “Curate feed” option if you wish to refine the content displayed. If you are satisfied with the settings, simply click “Publish” to generate the embed code for your social media feed widget.
6. Once the embed code is generated, copy it carefully. Then, paste this code into the backend of your website in the area where you would like the social media feed widget to appear.
7. Well done! The social media feed widget is now successfully embedded on your website. You can look forward to providing a visually appealing experience for your visitors, showcasing your Instagram content in a fresh and engaging way.
5 Key features of Instagram widget
Here are five key features of an Instagram widget that can significantly improve your website’s engagement and visual appeal:
1. Tagging and product linking
A widget that enables users to tag products directly in their Instagram posts can significantly improve the shopping experience. When visitors click on a product displayed in the widget, they can be redirected to its purchase page. This feature eliminates the need for users to search for items separately, making it simpler to discover and buy products. This creates a more direct shopping pathway, allowing your Instagram feed to act as a convenient shopping catalogue.
2. Multi-account support
Managing multiple Instagram accounts can be a challenge, but a widget that supports displaying posts from various profiles makes this task much easier. This feature allows businesses to present content from different brands or accounts within a single widget. Offering a comprehensive view of your brand’s activities can keep all your accounts visible and interconnected. This kind of organization saves time while maintaining a consistent presence across multiple channels.
3. Custom filter options
Having advanced filtering options in an Instagram widget means you can display only the most relevant content to your audience. You can choose to filter posts based on criteria such as engagement levels, types of content (like photos, videos, or reels), or specific hashtags. This customization helps create a curated feed that aligns with your brand’s message, ensuring that visitors see the posts that truly resonate with their interests.
4. In-widget engagement polls
Including polls or interactive questions within your Instagram widget can greatly increase user engagement. Visitors can respond to polls related to your content without navigating away from the page. This feature encourages participation and feedback, providing valuable insights into what your audience prefers. Keeping visitors engaged in this way fosters a sense of community and connection with your brand.
5. Scheduled content display
The ability to schedule specific posts for display in your widget at chosen times can be an excellent way to promote upcoming events or product launches. Planning your widget’s content calendar allows you to ensure that relevant posts appear when they are most impactful. This feature helps create a strategic approach to showcasing promotions or seasonal campaigns, keeping your content timely and well-organized.
8 Best Instagram widget for a website
Choosing the right Instagram widget can transform how you engage with your audience and display content on your website. Following widgets make it easy to incorporate Instagram into your online presence, providing a seamless way for visitors to connect with your brand:
1. Stories slider
This widget allows you to feature your Instagram content in a Stories-like format directly on your website, giving visitors a glimpse of your latest updates and promotions. With its engaging design, the Stories Slider captures attention and encourages visitors to interact with your content. The best part? You can easily customize the appearance to fit your site’s style, making it an ideal addition for those wanting to keep their audience in the loop.
2. Shoppable feed
If you run an e-commerce site, this widget is a must-have. It displays your Instagram posts and enables visitors to shop directly from your feed. This not only enhances the shopping experience but also drives sales by allowing customers to explore products visually before making a purchase. You can customize the layout to match your brand ethos and attract potential buyers.
3. Classic social media wall
This widget combines all your Instagram posts into one visually appealing grid. It provides a comprehensive view of your social media activity, allowing visitors to scroll through your images and videos effortlessly. It is a great way to showcase your brand’s social presence and encourage followers to engage with your Instagram content.
4. Collage gallery
The Collage Gallery widget allows you to create a visually stunning display of your favourite Instagram images. You can arrange your photos in various styles, making it a fun and creative way to present social content. This widget is perfect for those looking to make their website more visually appealing while showcasing their Instagram feed in a unique manner.
5. Reels video slider
Incorporating the Reels Video Slider adds an interactive touch to your website. Visitors can view your Instagram Reels directly on your site, providing an engaging way to showcase your video content. This widget is perfect for brands wanting to highlight dynamic visual content and keep visitors entertained while exploring your site.
6. Masonry slider
This widget offers a flexible and modern layout for displaying your Instagram posts. The Masonry Slider adapts to different screen sizes, ensuring your content looks great on any device. Its unique design captures attention and encourages visitors to interact with your feed, making it an excellent choice for those aiming for a fresh look.
7. Hashtag feed
Displaying a Hashtag Feed widget can be a powerful way to engage with your audience and build community. This widget collects posts from Instagram that use a specific hashtag, showcasing user-generated content and enhancing brand loyalty. It is a fantastic method to promote your brand’s hashtag and encourage followers to contribute.
Comparison between Idukki and other software for Instagram widget
This comparison table presents a concise overview, making it easy for you to identify the key features:
| Feature | Idukki | Taggbox | EmbedSocial | Social Native | Yotpo |
|---|---|---|---|---|---|
|
Hashtag Usage |
Unlimited hashtags for extensive content collection, no restrictions based on plans. |
Limited hashtag options; may vary based on subscription level. |
Limited hashtag options; focuses on automatic content updates from feeds. |
Limited hashtag functionality; focuses on UGC campaigns. |
Limited hashtag functionality; combines reviews with UGC for enhanced credibility. |
|
Integration Speed |
Rapid integration connects Instagram accounts effortlessly within minutes. |
Moderate integration time, with setup depending on customization needs. |
Quick to set up with automatic content updates for a fresh feed. |
Seamless integration with e-commerce platforms for UGC on product pages. |
Moderate setup time; integrates reviews alongside UGC for a holistic approach. |
|
Customization Options |
Offers customization options that align with your brand aesthetics effectively. |
Extensive design options with various layouts and styles to choose from. |
Responsive design that adapts to different devices, but limited in layout customization. |
Moderate customization focuses more on campaign-driven designs than aesthetics. |
Highly customizable widgets that allow alignment with brand aesthetics using visuals. |
|
Content Sources |
Primarily Instagram only for UGC, ensuring a focused content strategy. |
Supports multiple content sources, including Instagram and others. |
Primarily Instagram, focuses on automating content updates from user feeds. |
Instagram-focused, enriching content through UGC campaigns. |
Combines Instagram and customer reviews for a comprehensive content strategy. |
|
Content Moderation |
Features effective moderation capabilities to curate displayed content seamlessly. |
Offers moderation tools to curate displayed content effectively. |
No moderation tools; relies on automatic updates from Instagram. |
Includes moderation tools to ensure quality UGC is showcased. |
Moderation features help maintain quality control over displayed reviews and UGC. |
|
Automatic Content Updates |
Content can be updated smoothly, keeping your website fresh and engaging. |
No automatic updates; relies on user intervention for refreshing content. |
Automatically pulls in content from Instagram feeds to keep the widget fresh. |
No automatic updates; relies on campaign management for content. |
No automatic updates; focuses on combining existing reviews and UGC. |
|
Engagement Analytics |
Insights into user interactions can help refine content strategies. |
Lacks analytics features; focuses more on content display and moderation. |
Includes engagement analytics to track user interactions with content. |
No analytics features available; focuses on rights management and content usage. |
Offers engagement analytics to understand user interactions and refine strategies. |
|
Rights Management |
Ensures clear rights management for customer-generated content. |
No rights management; relies on user-generated content from Instagram. |
No rights management features included. |
Includes rights management to simplify permissions for using customer content. |
No rights management; relies on customer review submissions. |
|
Review Generation |
Does not support review generation features but excels in UGC collection. |
No review generation; focuses solely on UGC from Instagram. |
No review generation; strictly user-generated content from feeds. |
Does not generate reviews; focuses on UGC campaigns instead. |
Facilitates review generation to build brand loyalty and trust through customer feedback. |
|
Visual Marketing |
Provides strong visual marketing opportunities by showcasing user-generated content. |
Moderate visual marketing capabilities; focuses on aesthetics and display. |
Visual content displayed automatically; not strong in marketing strategy. |
Moderate focus on visual elements; prioritizes campaigns over standalone marketing. |
Strong visual marketing strategy that enhances the shopping experience through UGC. |
How to choose the best Instagram widget for your website?
Finding the right Instagram widget for your website can feel overwhelming with the countless options available. To make this process easier, consider these key factors:
1. Mobile friendliness
Ensure the widget is optimized for mobile devices. A significant amount of web traffic comes from smartphones and a responsive design guarantees that your Instagram content looks great on all screen sizes.
2. SEO and page speed optimization
The best widgets will not only enhance the look of your website but also be designed to load quickly. This improves your site’s performance in search engine rankings, leading to better visibility.
3. Customisation options
Look for a widget that provides access to custom CSS. This feature allows you to tailor the appearance of your Instagram feed to match your brand’s style and guidelines, ensuring a cohesive look across your site.
4. Content sources
Choose a widget that can pull visual content from various Instagram sources, including stories, reels, or a specific username. This versatility keeps your content fresh and engaging, showcasing different aspects of your brand.
5. Auto sync features
Opt for a widget that offers 24-hour auto sync capabilities. This means your feed automatically updates with fresh content without any manual effort on your part, keeping your audience engaged with the latest posts.
6. Inventory syncing
If you are running an e-commerce site, look for a widget that allows you to sync your inventory within seconds. This feature makes product tagging seamless and ensures that your customers see up-to-date information.
7. Analytics
A robust widget will provide in-depth analytics. This data helps you measure the performance of your Instagram feed, allowing you to understand user engagement and scale your return on investment (ROI) effectively.
Why choose Idukki?
When considering an Instagram widget, Idukki’s UGC platform stands out for its comprehensive features. Their mobile-friendly widgets are expertly optimized for Page Speed and SEO, ensuring that your website remains fast and efficient. With Idukki, you gain access to custom CSS, allowing you to personalize your feeds according to your brand’s unique style.
Idukki’s platform makes it easy to pull visual content from various sources, whether it be Instagram stories, reels, or specific usernames. Fresh content is a breeze with 24-hour auto sync, keeping your audience engaged with the latest updates.
For e-commerce sites, syncing inventory within seconds simplifies the product tagging process, making it easier for your customers to explore what you offer. Moreover, Idukki provides in-depth analytics to measure and scale your ROI effectively. With Idukki’s exceptional features, you are well on your way to a visually appealing and functional Instagram feed.
FAQs
How do I add an Instagram widget to my website?
Can you make Instagram a widget?
Why should you embed an Instagram widget?
How do I add my Instagram account to my website?
What features make Idukki's Instagram widget stand out?
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What advantages does Idukki provide for e-commerce sites?
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Transform your UGC management from a jumbled mess to a work of art.
Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.
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Transform your UGC management from a jumbled mess to a work of art.
Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.