How To Add An Instagram Feed On Shopify Website?
Discover how to add your Instagram feed to your Shopify website and enhance customer engagement with ease!
-
by Rohin Aggarwal
- 10 Min
In This Article
Introduction
As of 2024, global social media usage has reached 62 percent. Instagram continues to be one of the most popular social media channels, and businesses recognize its influence. For online stores, showcasing Instagram content on Shopify can bridge the gap between customers and brands. This approach has become a valuable tactic for many.
Instead of relying solely on product listings, you can give visitors a fresh, real-time look at your brand through visual and engaging content. Instagram’s photos and videos offer more than just a static view. They show your products in action, how others are enjoying them, and the personality behind your business.
This guide will provide simple steps for adding Instagram to Shopify, which will help to convert more customers and increase social engagement.
What is a Shopify Instagram feed?
A Shopify Instagram feed allows you to display your Instagram posts directly on your Shopify store, creating a seamless connection between your social media and your online shop. This feature enables visitors to view your latest posts without needing to leave the website, making it a smooth and interactive experience for them.
It is especially useful for those who want to bring their social media content into their store, offering customers a way to engage with the brand’s style and personality right from the shop’s interface.
Why is this beneficial?
- Builds trust: Displaying your Instagram feed helps customers feel more connected to your brand. It gives them a sense of your personality and what you represent.
- Keeps content fresh: Your feed updates automatically, meaning your store always has new content, which can keep customers engaged.
- Encourages interaction: People visiting your store can engage with your posts, potentially leading to more followers, likes, and comments on your Instagram account.
- Boosts visibility: If someone enjoys your feed, they may be inclined to check out your Instagram profile and share your content or even your products with others.
- Adds visual appeal: Instagram posts often feature stunning visuals, making your store look more professional and aesthetically pleasing.
Types of Instagram feeds on Shopify website
There are a few different types of Instagram feeds you can integrate into your Shopify website, each with its own unique purpose and features.
Choosing the right one can help you create a more engaging and visually appealing shopping experience:
1. Basic Social Wall
A basic feed displays your recent Instagram posts in real-time. This type of feed is ideal for those who want to keep their store fresh with new content automatically. It showcases your latest images, keeping visitors up-to-date with your brand’s most recent activity.
2. Shoppable Instagram feed
A shoppable feed takes things up a notch by allowing users to click on Instagram images and be redirected to product pages in your store. This integration makes it easier for customers to browse and shop directly from the feed. It is perfect for businesses looking to drive sales from their Instagram posts.
3. Hashtag feed
Instead of only pulling content from your Instagram profile, a hashtag feed collects posts from a specific hashtag. This is especially useful for user-generated content, where customers share their experiences with your products using a branded hashtag. It adds a level of authenticity to your store and encourages customer interaction.
4. Instagram stories feed
While Instagram stories disappear after 24 hours on the platform, they can still be added to your Shopify store. The Instagram stories feed lets you feature stories from your profile in a prominent section on your site. It is an excellent way to share time-sensitive promotions, updates, or behind-the-scenes content.
5. Instagram grid feed
A grid feed arranges your Instagram posts in a clean, grid-style layout, which is visually appealing and matches Shopify’s sleek look. This type of feed is ideal for stores that want to maintain a minimalist and professional appearance while still showcasing their social media presence.
Methods to add Instagram feed to Shopify
1. Idukki Instagram feed integration
If you are searching for a hassle-free way to integrate your Instagram feed into your Shopify store, using Idukki is an excellent option. This platform provides a straightforward approach that makes it easy for anyone to display their Instagram posts without much effort.
- Automatic updates: After the initial setup, your Instagram feed will automatically sync with your Shopify site. This means your latest posts will appear without requiring any additional work from you. Regular updates keep your store looking fresh and current, which is essential for engaging visitors.
- Customizable appearance: You have the flexibility to tailor the look of your Instagram feed to match your brand’s style. This feature allows you to ensure that the feed integrates smoothly with your overall website design, creating a consistent visual experience.
- No technical skills required: Setting up your Instagram feed does not require any coding knowledge. Idukki’s user-friendly interface allows anyone to navigate the process easily, making it accessible for all Shopify store owners.
- Shoppable posts: One of the most appealing features of Idukki is the ability to turn your Instagram posts into shoppable items. Customers can click on products within your feed and purchase them directly from your store. This not only simplifies the shopping experience but also encourages sales directly from your social media presence.
This method is perfect for those who value convenience and want to get their Instagram feed set up quickly. With Idukki managing the integration, you can dedicate your time to creating engaging content while the feed stays updated automatically.
2. Official Instagram embed code
For those who prefer a more tailored approach, using the official Instagram embed code provides a straightforward way to display selected posts on your Shopify site. This option is ideal if you want to feature specific content rather than your entire feed.
- Manual selection of posts: With this method, you can choose exactly which posts to display on your Shopify site. This level of control means you can highlight the most relevant content, ensuring that visitors see only the best of your Instagram presence.
- Perfect for promotions: Use this approach to draw attention to specific products, promotions, or key moments that align with your marketing strategy. Carefully curating your content allows you to focus on what matters most to your audience.
- Simple implementation: To use this method, simply copy the unique embed code provided for each Instagram post and paste it into your Shopify store. There is no need for any third-party applications, making it a straightforward and efficient process.
While this option does not offer automatic updates, the benefit of carefully curating your content makes it a solid choice. You can ensure that only the most important posts make it to your store, which can improve visitor engagement.
3. Custom-coded solution
For individuals who possess technical expertise or have access to a developer, creating a custom-coded solution for your Instagram feed can provide the most flexibility and control. This method allows you to design the feed according to your precise specifications.
- Full control over design and functionality: With custom coding, you can dictate how your Instagram feed looks and functions. This level of control enables you to create a unique user experience that aligns perfectly with your brand identity.
- Add unique features: This approach allows for the incorporation of distinctive features, such as animations or special styling options. Custom solutions can make your Instagram feed more engaging and visually appealing to visitors.
- Technical expertise required: Creating a custom solution does require some coding knowledge. This option is not the easiest for beginners, but for those comfortable with the technical side of things, it can result in a truly personalized Instagram experience.
If you are looking to go beyond basic functionality, a custom-coded solution is ideal. It allows you to create a unique Instagram feed that caters specifically to your brand’s needs. However, this option is best suited for those who are confident in their technical skills or who can collaborate with a skilled developer.
Instagram feed templates for Shopify
Creating an Instagram feed that stands out can significantly boost your Shopify store’s visibility and engagement.
Here are several templates you can use to structure your Instagram posts, helping you maintain a cohesive and appealing aesthetic:
1. Product spotlight template
- Image: High-quality photo of a featured product.
- Caption:
- Introduce the product: “Meet our latest addition: [Product Name].”
- Description: “Crafted with [materials/ingredients] for [key benefits or features].”
- Call to Action: “Available now! Tap the link in our bio to shop.”
2. Behind-the-scenes template
- Image: Candid shots of your team or the production process.
- Caption:
- Personal touch: “Take a sneak peek behind the scenes of our shop.”
- Story: “Our team is dedicated to creating [describe the products or experience], ensuring every detail is perfect.”
- Engagement prompt: “What part of our process are you most curious about?”
3. Customer feature template
- Image: A photo submitted by a customer using your product.
- Caption:
- Celebrate the customer: “We love seeing you enjoy [Product Name]!”
- Encouragement: “Thank you, [Customer’s Name], for sharing this amazing shot!”
- Engagement prompt: “Tag us in your photos for a chance to be featured!”
4. Seasonal promotion template
- Image: Seasonal or holiday-themed graphic.
- Caption:
- Announcement: “Celebrate [season/holiday] with us!”
- Offer details: “Enjoy [describe the promotion, e.g., 20% off] on all products from [start date] to [end date].”
- Call to Action: “Shop now and make this [season/holiday] unforgettable!”
5. Tips and tricks template
- Image: A visually appealing infographic or image related to your products.
- Caption:
- Value offering: “Here are some tips on how to make the most of your [Product Name].”
- List:
- Tip 1: Brief explanation.
- Tip 2: Brief explanation.
- Tip 3: Brief explanation.
- Engagement prompt: “Have more tips? Share them in the comments!”
6. Announcement template
- Image: Eye-catching graphic or image related to the announcement.
- Caption:
- Exciting news: “We are thrilled to announce that [news, e.g., we are launching a new line of products].”
- Details: “Stay tuned for more information coming on [date].”
- Engagement prompt: “What are you most excited to see?”
7. UGC template
- Image: Collage of customer photos with your product.
- Caption:
- Gratitude: “We love our community! Thank you for sharing your moments with [Product Name].”
- Engagement prompt: “Keep tagging us for a chance to be featured in our stories!”
8. FAQs template
- Image: Simple graphic with text overlay.
- Caption:
- Question: “Got questions? We have answers!”
- FAQ list:
- Question 1: Answer.
- Question 2: Answer.
- Question 3: Answer.
- Engagement prompt: “Have more questions? Drop them below!”
9. Collaboration template
- Image: Graphic featuring your brand and the collaborating partner.
- Caption:
- Announcement: “We are excited to partner with [Partner Brand Name].”
- Details: “Together, we bring you [describe the collaboration, e.g., an exclusive product line].”
- Call to Action: “Check it out on our site!”
10. Inspiration template
- Image: Aesthetic image that reflects your brand values or lifestyle.
- Caption:
- Inspiration message: “Find beauty in every moment.”
- Connection to product: “Our [Product Name] helps you achieve [describe a benefit or feeling].”
- Engagement prompt: “What inspires you?”
How to make your Instagram feed shoppable?
Making your Instagram feed shoppable is a fantastic way to connect directly with your audience while encouraging purchases without them leaving the app. It adds convenience for your customers and integrates smoothly with your existing social presence. Here is how you can set up your shoppable Instagram feed:
Ensure you have a business account
The first step is switching your Instagram account to a business account if you have not already done so. This type of account opens up additional features that are necessary for setting up shoppable posts. To switch, go to your account settings, select “Account,” and choose the option to switch to a professional account.
Connect your account to a Facebook page
Instagram requires that your business account be linked to a Facebook page. This connection allows for the seamless integration of shopping features. If you already have a Facebook page for your business, simply connect it through your Instagram account settings. If not, creating one is simple and takes only a few minutes.
Set up Facebook Shop
Next, you need to set up Facebook Shop. This is done through Facebook’s Commerce Manager, where you will add your product catalogue. The product catalogue is essential as it provides the listings that will later appear on your Instagram posts. Make sure you input detailed product descriptions, prices, and high-quality images, as these will be visible to your customers.
Submit your account for review
Once everything is set up, your Instagram account must go through a review process to enable shopping features. Instagram typically takes a few days to review your account. During this time, ensure all your products comply with their commerce policies to avoid any delays. You can check the status of your review within the app under your account settings.
Enable shopping features on Instagram
After your account has been approved, you can go back to your Instagram settings and enable shopping features. This option will now appear under the “Business” section of your settings. Turn it on, and you will be able to start tagging products in your posts.
Start tagging products in your posts
Once shopping is enabled, you can begin creating shoppable posts. When you upload a new post or reel, you will now have the option to tag products directly within the content. This allows customers to view the price and details of the product by simply tapping on the post. You can tag multiple products in a single post, depending on what is featured in the image or video.
Create Instagram stories with shopping links
In addition to posts, you can add shopping links to your Instagram stories. Use the product stickers option to add links to specific products in your catalogue. This is a great way to make your stories more interactive while directing users straight to your product pages. Keep the stickers clearly visible to encourage taps.
Use Instagram shopping ads
To further expand the reach of your shoppable feed, consider using Instagram shopping ads. These ads allow you to promote your tagged products and appear directly in users’ feeds. When users click on the ad, they are taken to a detailed product page within Instagram, making the shopping experience even more seamless.
Monitor shopping insights
After your shoppable feed is up and running, it is important to monitor the performance of your shopping posts through Instagram insights. These insights provide valuable information about which posts are driving traffic to your products and which items are performing well. Adjust your strategy based on the insights to improve engagement and sales.
Regularly update your product catalogue
Keeping your product catalogue up to date is essential for maintaining a successful shoppable Instagram feed. Make sure to add new products as they are released and remove items that are no longer available. A well-maintained catalogue ensures that customers always have accurate information when browsing through your posts.
Where can you add Instagram feed on the Shopify Store?
Integrating an Instagram feed into your Shopify store can create a visually appealing experience for your customers while promoting your products effectively.
Here are several key areas where you can add your Instagram feed to maximize its impact:
1. Home page
Displaying your Instagram feed prominently on the home page is one of the most effective ways to capture attention immediately. This area often serves as the first impression for visitors, making it an ideal spot to feature your latest posts.
- A visually engaging feed can create a sense of community around your brand.
- You can select posts that showcase your products in use, encouraging customers to envision how they might incorporate those items into their lives.
- Consider placing the feed near promotional banners or featured products for added visibility.
2. Product pages
Adding your Instagram feed to specific product pages can enhance the shopping experience. This allows potential buyers to see your products in real-world scenarios, which can be very persuasive.
- Displaying customer photos or lifestyle shots can build trust and authenticity.
- You can include posts that demonstrate how to use the product or showcase different styles, giving customers inspiration for their purchases.
- This method helps potential buyers feel more connected to your brand and encourages them to make a purchase.
3. About Us page
The About Us page offers a unique opportunity to share your brand story and values. Integrating your Instagram feed here allows visitors to see a more personal side of your business.
- Sharing posts that highlight your team, behind-the-scenes moments, or company events can humanize your brand and create a more personal connection.
- Visitors will appreciate seeing the people behind the brand, which can foster a sense of loyalty and trust.
- This is a great way to communicate your brand’s personality and values visually.
4. Blog posts
If your Shopify store includes a blog, adding your Instagram feed can provide valuable context to your written content. This combination of visuals and text can enrich the reader’s experience.
- Including an Instagram feed at the end of a blog post can encourage readers to engage with your social media while they are already interested in your content.
- You can feature posts that relate to the blog topic, making the content feel more cohesive and engaging.
- This method not only promotes your Instagram but also keeps visitors on your site longer.
5. Footer section
Placing your Instagram feed in the footer of your Shopify store can ensure that it is always visible, regardless of the page your visitors are on. While this area may not get as much attention as others, it can still serve a significant purpose.
- This placement allows users to access your Instagram feed easily, even as they scroll through your site.
- Featuring your feed in the footer can help reinforce your social presence and encourage more followers.
- It serves as a gentle reminder for visitors to check out your latest content without overwhelming the main sections of your site.
6. Dedicated Instagram page
Creating a separate Instagram page within your Shopify store can be an excellent way to showcase your feed in a dedicated space. This can function as a gallery for your Instagram posts, allowing visitors to browse through your content.
- A dedicated page can be designed to reflect your brand’s aesthetic, creating an immersive experience for visitors.
- You can curate which posts appear, focusing on the most visually appealing or relevant content.
- This method allows for deeper engagement with your social media presence, encouraging visitors to follow you on Instagram for more updates.
How do you add Instagram feed to specific Shopify product pages?
Embedding your Instagram feed on specific product pages within Shopify is a fantastic way to display your brand’s personality and engage with potential customers. With the right steps, you can transform your store into a more interactive shopping experience.
Here is how you can do it:
1. Idukki
Idukki is an exceptional platform for displaying user-generated content (UGC) on your Shopify store. This solution allows users to curate and personalize their Instagram feeds with ease.
- Fast performance: The feeds integrate smoothly without affecting the speed of your website. This means your store remains quick and responsive, enhancing user experience.
- Dedicated widget: Idukki offers a user-friendly Instagram widget that simplifies the process of embedding your feed onto your store. You do not need to worry about complicated setups.
- Shopify compatibility: Seamless integration with Shopify ensures that you can set everything up without any hassle.
Personalisation options
- You can adjust text size, font style, and other elements to perfectly match your brand’s aesthetic. This flexibility allows you to create a cohesive look across your website.
- Select a theme that aligns with your store’s design, keeping everything visually organized and attractive.
Moderation and responsiveness
- The moderation feature allows you to filter out unwanted content, ensuring that your store maintains high standards and only displays relevant posts.
- The widget is responsive, adapting automatically to various screen sizes. This means that visitors can easily view your content on any device without the need for adjustments.
Steps to embed Instagram feed on Shopify
- Log in to your Shopify admin account and navigate to Apps from the sidebar
- Click the Create Feed button to access your Idukki account
- Go to Collection > All Collections to edit an existing album or create a new one
- If you decide to create a new collection, click Add Collection. A pop-up window will appear
- Enter a name for your collection, select Instagram as the source, choose your preferred method for sourcing posts, and click Add
- After creating the collection, manage its posts and customise its appearance to match your style
- Return to the collection list and click Publish. A prompt will appear asking you to select an action: Curate my feed & Publish. Proceed with Publish
- Click Publish > Embed on a website. In the publish window, select Shopify from the dropdown menu
- Copy the embed code and select the store page where you want to display the widget
- Add any custom domains if needed
That is all there is to it! Your Instagram feed is now perfectly integrated into your Shopify product page.
2. Using Instagram’s embedding code
For those who prefer not to use extra tools or apps, Instagram provides embedding codes for each individual post. This method involves copying the embedding code and pasting it directly into the backend of your Shopify store.
Drawbacks
- Each post requires a manual embedding process, which can be quite time-consuming. This approach is not the most efficient if you want to regularly update your content.
- Customization options are limited. You cannot modify the appearance of the embedded content, which may not fit perfectly with your store’s style.
- Keeping track of new content and repeating the embedding process each time you want to update your feed can be cumbersome.
Why is Idukki the best Instagram feed Shopify app for you?
Idukki stands out as the best Instagram feed app for Shopify due to its user-friendly integration and customization options. Setting it up is straightforward, allowing you to connect your Instagram account to your Shopify store in just a few clicks. This ease of use is a major advantage for those who may not be tech-savvy.
- Unlimited hashtag collection: Gather content from various sources without limits on hashtags. This feature gives you more freedom to curate a diverse feed that resonates with your audience.
- Detailed analytics: Understanding your audience is essential. Idukki provides metrics such as engagement rates, helping you identify what content your followers enjoy the most.
- Sentiment analysis: This unique feature allows you to gauge how customers feel about your posts. Ensuring your feed reflects positive sentiment contributes to a more inviting atmosphere on your site.
- Reliable content syncing: Always display the latest posts from your Instagram account. This feature keeps your feed fresh and engaging, encouraging visitors to return often.
- Traffic-based pricing model: Enjoy flexibility in how you use the app. The pricing model adapts to your store’s traffic, making it easier to manage costs without compromising on features.
- Exceptional customer support: Another important aspect of Idukki is its responsive customer support. Whenever you encounter questions or issues, help is just a message away. You can feel confident knowing that support is readily available whenever you need it.
If you are looking to create an engaging experience for your visitors while maintaining your brand’s identity, consider giving Idukki a try. It may be the right addition to your Shopify store that helps you connect with your audience in a more authentic way.
FAQs
Can I add an Instagram feed to Shopify?
How do I link my Instagram to Shopify?
How do I add a social media feed to Shopify?
How to embed an Instagram feed on a website?
How do you get a shoppable Instagram feed for Shopify?
Where can you add Instagram feed on the Shopify store?
Can I showcase user-generated content on my Instagram feed?
Is there a way to track engagement from my Instagram feed on Shopify?
Can I schedule posts for my Instagram feed directly from Shopify?
What if my Instagram account is private?
In This Article
Share
Transform your UGC management from a jumbled mess to a work of art.
Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.
Share Now!
Transform your UGC management from a jumbled mess to a work of art.
Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.