Most business people understand how essential social media platforms are to a company's success. Everyone knows that if a business wants to truly prosper, it needs to know how to use social media to its advantage.
This comprises Shopify's e-commerce platforms. But how can you add Instagram feed on Shopify website if you don't know anything about it? That is, after all, the purpose of this post.
What Is An Instagram Feed?
If you're new to Instagram, you might be wondering what the Instagram feed is. Let's start with the basics and explain what an Instagram feed is all about. You may use the Instagram feed to post stuff and connect with others.
When you first open Instagram, you'll see a lot of stuff from the accounts you follow, as well as content Instagram believes you'll like. This is the feed, and you can publish stuff to your own page that people who follow you will view in their feed.
Users utilize the feed to decide whether to stay, interact with your content, or leave in despair. On Instagram, first impressions are significant. As a result, the feed is an important part of your Instagram design strategy.
Why Do Brands Choose Shopify?
Shopify, widely regarded as the most popular eCommerce platform for brands, provides a perfect platform for brands to exhibit their products and allows them to sell their products by starting their own Shopify store.
What makes Shopify even more unique is that it allows firms to personalise their stores and make them more beautiful and appealing by providing a variety of customisation choices. This allows brands to improve the overall appearance of the store if necessary.
Due to its minimal configuration needs, Shopify is an excellent solution if you want to establish your brand from scratch. Overall, Shopify provides the best functionality at the most inexpensive costs, making it accessible to even small businesses.
But first, let's learn more about Shopify and why it's so popular among eCommerce companies.
Why Should Brands Add An Instagram Feed To Shopify Store?
The majority of e-commerce firm owners feel that social networking is critical to their success. When customers have a positive experience with your business, social media platforms make it easier for them to share or recommend it to their peers.
Instagram is one of the most active social media networks, with over 500 million daily active users and a variety of highly dynamic feeds. We've also talked about the advantages of embedding an Instagram feed on Shopify.
Marketers and businesses have been leveraging this social media platform to the best of their ability for years to enhance their brand reach and visibility by employing a powerful and result-driven strategy - embedding feeds!
Embedding an Instagram widget on a website has evolved over time to become one of the most ingenious methods to boost engagement, conversions, and sales. Since you now know why most businesses select Shopify, we'll go through the significant benefits of integrating Instagram feeds with Shopify in the following section.
Benefits Of Adding Instagram Feeds On Shopify
1. Increased User Engagement
User engagement is a critical component of every brand or business, and it is the determining element in a brand's success.
Customers trust others' evaluations far more than the brand's public content, as is well known. User-Generated Content (UGC) dominates Instagram Feeds, making it the truest, most authentic, and most trustworthy form of content.
Because the feed is so authentic, when a person hits the website and sees an embedded Instagram feed, they feel motivated to explore the interactive website further and stay on the website longer, resulting in greater user engagement and visitor time duration.
2. Building Brand Trust & Loyalty
For any firm, brand credibility is just as important as user interaction, and adding an Instagram feed to Shopify website will boost your customers' trust.
User-Generated Content (UGC) efficiently helps you gain the trust of your present as well as new clients, as discussed in the previous paragraph.
Because the content is developed by your users, it will never appear biased or as part of the brand's promotional content, resulting in you acquiring the trust and loyalty of your potential customers.
Also Read - Ultimate Guide To User-Generated Video Content
3. Build Your Social Proof
Always remember that your customers are your most powerful brand ambassadors, and as previously stated, User-Generated Content is the most effective and real form of content, and it may work wonders for your business!
The more people who are aware of your brand, the more probable it is that potential customers will visit your website, and as a result of your satisfied customers' recommendations, they may even decide to purchase your products or services.
As a benefit of leveraging brand awareness, you are more likely to enhance your business' conversion rate and revenues by connecting Instagram to Shopify.
4. Create a vibrant look for the website
According to studies, visuals captivate ten times more attention than text, and Instagram is a colourful and exciting platform full of interactive graphics.
By embedding your Instagram feed into your website and personalising it to your particular taste and preference, you may improve the overall design of your website, which will lead to clients enjoying their time on your site.
Visitors are quickly captivated by your website's general look and increase their stay on your website owing to its vibrancy because visuals are catchy and far more detailed and engaging in nature.
5. You Can Gain Instagram Followers
Your website visitors will begin to notice you and your business in a better perspective once you start enjoying the above benefits, and they will feel it necessary to connect and participate with you on social media as well.
Visitors to your website will gain a better understanding of your social presence and, as a consequence, will become more connected to your company. They may even check out your Instagram account and join your follower list!
How To Add Instagram Feed To Your Shopify Store?
There are a plethora of ways to connect an Instagram feed to Shopify, and we've narrowed it down to simple and time-saving options. These approaches do not require the use of specialists and are simple to carry out. These are the methods:
1. Idukki - Best UGC Platform
Idukki is an incredible tool that has completely changed the marketing landscape. Users can personalise and curate their Instagram feeds using this tool.
The feeds are then displayed on the website without reducing speed. They also included a dedicated Instagram widget that allows you to easily show your Instagram feed on your website.
They are also Shopify-compatible, making embedding an Instagram feed on Shopify a simple and painless process. Simply choose Idukki to embed your Instagram feed to your Shopify store.
It offers a variety of useful capabilities in addition to an easy embedding solution, all of which brings significant value to your strategy. These capabilities include personalization, which allows users to tailor the widget to their specific needs.
You can adjust the text size, font style, and other aspects of the widget to match your preferred look.
In a nutshell, you may pick a theme that best matches the style and flow of your website and business, while also keeping it organised. It also has a moderation feature that allows you to eliminate all unwanted and irrelevant information from the website while maintaining the Shopify store's quality.
And, because the widget is responsive, it adjusts to the size of the screen. In other words, no matter what device your visitors use, they will be able to easily navigate through the information. It is not necessary to adjust the display settings to accommodate different screen sizes.
Here are the steps to embed Instagram Feed on Shopify
1. Log in to you Shopify store as an admin, select your store, and navigate to Apps on the side panel.
2. Use the Click Here button on the Create Feed card to open your Idukki account.
3. Now, go to Collection > All Collections on the left panel to open your created collections. You can choose to edit an existing album or create a new one.
Click Add Feed of a collection to update it with new UGC content.
4. If you are creating a new collection, navigate to Add Collection. A pop-up will open.
5. Add a name of your collection, select Instagram as the source, choose the preferred method to source posts, and click Add at the end.
6. After creating the collection, you can manage its posts and customize its look and feel.
7. Return to the collection list and click Publish. A prompt window will open to select an action: Curate my feed & Publish.
Here, we will proceed with Publish.
8. Click Publish > Embed on a website from the given options. The publish window will open.
Choose Shopify in the top dropdown.
Copy the embed code
Select the store page on which you want to publish the widget.
Add custom domain(s)
And, that's it.
I hope this helps.
2. Instagram Embedding Code
This method can be used if you don't want to utilize any tools or apps. Instagram, for example, gives embedding codes for each of its posts. All you have to do now is copy the embedding code and paste it into your Shopify store's backend.
However, there are certain drawbacks to the procedure. To begin with, you must follow the same procedure and post each time. Second, the stream cannot be customised. Finally, and most crucially, you must maintain track of the most recent content and repeat the process each time you want to update the website's content.
Where Can You Add Instagram Feed on Shopify Store?
The most common question is where should we actually integrate an Instagram Gallery Widget for Shopify after we've created one that's perfect? The answer is straightforward: it depends on the necessity. Here are some examples of where you could use Instagram Feed in your Shopify store:
1. HomePage
2. Landing Page
3. Product Page
4. Checkout Page
5. Dedicated Gallery Page
6. Our Story Page
7. About Us Page, and much more.
Depending on the type of audience you're targeting, these are some of the most effective areas to integrate an Instagram Feed into your Shopify store.
Summary
Overall, integrating an Instagram Feed into your Shopify store has never been simpler, right? In a nutshell, all you have to do is customize an Instagram Feed, match the style and colours of your Shopify website, and add an Instagram Feed wherever you want.
That concludes our discussion. Choose the seamless option, Idukki, to integrate your Instagram feed with your Shopify store. And if you haven't already, we recommend creating an Instagram account for your business; it doesn't take long, it's free, and it's a great method to promote your brand.