If, as a business owner or marketing manager, you still need any more proof around the value of user-generated content, we have collected 37 UGC statistics.

You may have even started to collect it and post it on your social media platforms. But does that mean you are correctly monetizing it?

You’re a marketer, working tirelessly to understand what makes your customers tick. You’re conducting surveys, studying market trends, and still, the puzzle seems incomplete.

We have also added examples to help you see how big brands have leveraged those methods so that you can do something similar for your brand. Let’s dive in!