{"id":27644,"date":"2024-05-28T10:45:20","date_gmt":"2024-05-28T10:45:20","guid":{"rendered":"https:\/\/idukki.io\/?p=27644"},"modified":"2024-11-28T10:37:21","modified_gmt":"2024-11-28T10:37:21","slug":"impact-of-user-generated-content-on-online-platforms-in-2024-idukki","status":"publish","type":"post","link":"https:\/\/idukki.io\/it\/blog\/impact-of-user-generated-content-on-online-platforms-in-2024-idukki\/","title":{"rendered":"Impact of User-Generated Content on Online Platforms in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27644\" class=\"elementor elementor-27644\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-23e6031c e-con-full e-flex e-con e-parent\" data-id=\"23e6031c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7274778a e-con-full e-flex e-con e-child\" data-id=\"7274778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e275b7 elementor-widget elementor-widget-button\" data-id=\"e275b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/idukki.io\/blogs\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0b5073 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6a0b5073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Impact of User-Generated Content on Online Platforms in 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abd0235 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6abd0235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">User-generated content has been pivotal in shaping online platforms and the fate of businesses in 2024.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-392288e3 e-con-full e-flex e-con e-child\" data-id=\"392288e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532895c elementor-widget elementor-widget-post-info\" data-id=\"532895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ce564a5 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/5637e28262ddc270464a33aefa0d8daf7946dbfb65871d508ff1d3e94e0ba563?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Rohin Aggarwal\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\"> by<\/span>\n\t\t\t\t\t\t\t\t\t\tRohin Aggarwal\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f7d1e4d elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Maggio 28, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7a308a8 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t8 Min\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-754e0a5f e-con-full e-flex e-con e-child\" data-id=\"754e0a5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56924b84 elementor-absolute elementor-hidden-mobile elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"56924b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"290\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/04\/Hand-drawn-arrow.svg\" class=\"attachment-medium size-medium wp-image-5596\" alt=\"idukki\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c79a6b8 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2c79a6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"704\" height=\"396\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_b3f7d17970b64fa4b2468f79f7fa33e1mv2.png\" class=\"attachment-large size-large wp-image-8570\" alt=\"Impact of User-Generated Content on Online Platforms in 2024\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_b3f7d17970b64fa4b2468f79f7fa33e1mv2.png 704w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_b3f7d17970b64fa4b2468f79f7fa33e1mv2-300x169.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c785fda e-flex e-con-boxed e-con e-parent\" data-id=\"c785fda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e507237 elementor-hidden-desktop elementor-hidden-tablet elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e507237\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;container&quot;:&quot;#mainBlogContainer&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset_mobile&quot;:70,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tIn This Article\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e507237\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e507237\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e507237\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-546ffac e-con-full e-flex e-con e-parent\" data-id=\"546ffac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ae4e8a e-con-full mainBlogContainer e-flex e-con e-child\" data-id=\"7ae4e8a\" data-element_type=\"container\" data-e-type=\"container\" id=\"mainBlogContainer\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7437b3 elementor-widget elementor-widget-heading\" data-id=\"a7437b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c1c45 elementor-widget elementor-widget-text-editor\" data-id=\"f4c1c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"2ngi7\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">User-generated content has been pivotal in shaping online platforms and the fate of businesses in 2024. This article discusses how user-generated content fosters connection, builds trust, drives sales, and, most importantly, is more cost-effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced1f73 elementor-widget elementor-widget-heading\" data-id=\"ced1f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is user-generated content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53839cd elementor-widget elementor-widget-text-editor\" data-id=\"53839cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"vuqwz3251\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Word-of-mouth marketing today, by far, remains the best marketing source.<\/p><p id=\"d51ge\" class=\"kspe6 DViH7\">UGC or User-Generated Content can be images, videos, reviews, testimonials, etc, created by customers, employees, or brand loyalists and shared on social media. By giving customers a platform to share feedback, reviews, and share ideas, brands foster a sense of community and partnership with their customers.<\/p><p id=\"bleqf\" class=\"kspe6 DViH7\">Consumers find UGC <a class=\"e-y8t TiTWA\" href=\"https:\/\/www.businesswire.com\/news\/home\/20190220005302\/en\/Stackla-Survey-Reveals-Disconnect-Content-Consumers-Marketers\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>9.8x<\/u><\/span><\/a> more impactful than influencer content.<\/p><p id=\"9m9ht\" class=\"kspe6 DViH7\">By leveraging UGC in marketing campaigns, brands can reach more audiences and authentically communicate their message with those on the fence about purchasing the product.<\/p><p id=\"87iv8\" class=\"kspe6 DViH7\">In this article, we discuss:<\/p><div><ul id=\"ik7ejoagtzp28p48569\" class=\"AIxSD\"><li id=\"xfi0ooagtzp28p48561\" class=\"w8YfX\" dir=\"auto\"><p id=\"8skhe\" class=\"kspe6 DViH7\">The impact of user-generated content on online platforms<\/p><\/li><li id=\"s7jlpoagtzp28p48563\" class=\"w8YfX\" dir=\"auto\"><p id=\"f79lb\" class=\"kspe6 DViH7\">The top three brands that have leveraged UGC campaigns<\/p><\/li><li id=\"omt6eoagtzp28p48565\" class=\"w8YfX\" dir=\"auto\"><p id=\"259bo\" class=\"kspe6 DViH7\">Everything you need to know about UGC rights<\/p><\/li><li id=\"pz06ooagtzp28p48567\" class=\"w8YfX\" dir=\"auto\"><p id=\"evpqe\" class=\"kspe6 DViH7\">An easy way to leverage UGC content for your brand without hassle<\/p><\/li><\/ul><\/div><p id=\"685gt\" class=\"kspe6 DViH7\">Without further ado, let\u2019s dive into the five significant impacts UGC has on online platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44310f elementor-widget elementor-widget-heading\" data-id=\"e44310f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact of having user-generated content on your social media\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8448cd elementor-widget elementor-widget-heading\" data-id=\"d8448cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Helps you build a strong community online<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a247bb3 elementor-widget elementor-widget-text-editor\" data-id=\"a247bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"99zo06031\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Naturally, as humans, we desire belongingness.<\/p><p id=\"eurse\" class=\"kspe6 DViH7\">UGC is one way you can help your customers become a part of your brand identity. For example, LiveTinted, a vegan beauty product brand, has a section on its website called \u201cYou, Wearing Live Tinted.\u201d Here, LiveTinted features customers who have used their products and tagged LiveTinted on Instagram. LiveTinted then features these posts on their website.<\/p><p class=\"kspe6 DViH7\"><img decoding=\"async\" class=\"aligncenter wp-image-8573 size-full\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_1f748aa9b75e4d0a881a38d0544d1681mv2.webp\" alt=\"\" width=\"740\" height=\"263\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_1f748aa9b75e4d0a881a38d0544d1681mv2.webp 740w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_1f748aa9b75e4d0a881a38d0544d1681mv2-300x107.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p><p id=\"725mj\" class=\"kspe6 DViH7\" style=\"text-align: center;\">Source: LiveTinted<\/p><p id=\"7s4lk\" class=\"kspe6 DViH7\">Whether a customer creates UGC as a part of a competition or does it out of pure love for your product, participating and sharing their experiences on social media allows you to market your product free of cost. Additionally, featuring your customers on your website gives them a sense of belongingness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8aed0 elementor-widget elementor-widget-heading\" data-id=\"fe8aed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Helps you get authentic content for marketing your brand\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa259b elementor-widget elementor-widget-text-editor\" data-id=\"0fa259b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"4hbbz7483\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Brands are always competing for their audience&#8217;s attention.<\/p><p id=\"c00ga\" class=\"kspe6 DViH7\">On the other hand, buyers today are selective of the products and brands they support or buy from. <a class=\"e-y8t TiTWA\" href=\"https:\/\/www.businesswire.com\/news\/home\/20190220005302\/en\/Stackla-Survey-Reveals-Disconnect-Content-Consumers-Marketers\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>90%<\/u><\/span><\/a> of consumers look at the brand&#8217;s authenticity before considering purchasing. Marketers agree that authenticity and quality are significant elements of successful content, and UGC content is the most authentic content. Your audience is smart enough to see through fake content. Creating fake review videos and lying about your brand&#8217;s quality will only work for a while, and this will only damage your brand&#8217;s reputation.<\/p><p id=\"ae43u\" class=\"kspe6 DViH7\">Customers, brand loyalists, and employees are the best audiences to ask for UGC content.<\/p><p id=\"g6b4\" class=\"kspe6 DViH7\">Most brands relied on word-of-mouth advertising before all the high-end tech and the ability to market at the scale. Word-of-mouth marketing drives about a <a class=\"e-y8t TiTWA\" href=\"https:\/\/www.lxahub.com\/stories\/word-of-mouth-marketing-stats-and-trends-for-2023#:~:text=Word%20of%20mouth%20marketing%20drives,for%2013%25%20of%20consumer%20sales.\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>13%<\/u><\/span><\/a> increase in sales. Even today, word-of-mouth advertising has the best impact on potential customers compared to the other forms of marketing.<\/p><p id=\"thod\" class=\"kspe6 DViH7\">UGC is a proven social media strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271b808 elementor-widget elementor-widget-heading\" data-id=\"271b808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Helps increase trust and loyalty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491bc4c elementor-widget elementor-widget-text-editor\" data-id=\"491bc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"9e59q8611\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">People trust people.<\/p><p id=\"7u2d1\" class=\"kspe6 DViH7\">Content created by customers, brand loyalists, or employees helps build the trust of potential clients and customers. When your target audience sees everyday people using your product to solve real problems they face, they will inevitably find it relatable and trustworthy.<\/p><p id=\"eoogf\" class=\"kspe6 DViH7\">Users are likely to stick with a brand when they feel heard.<\/p><p id=\"43n0i\" class=\"kspe6 DViH7\">UGC shares stories of people having a great experience with the brand. This also helps build an emotional bond between the brand and the user. Different customer perspectives about the product or the brand can speak to a wide range of people. Thus increasing their trust in the brand to meet their diverse needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33d839 elementor-widget elementor-widget-heading\" data-id=\"a33d839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Boosts sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0fa3c elementor-widget elementor-widget-text-editor\" data-id=\"0a0fa3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"kvxgk9740\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Social proof is a powerful tool for validating decisions, reducing hesitation, and increasing conversions.<\/p><p id=\"3f7gi\" class=\"kspe6 DViH7\">When potential audiences watch reviews and testimonials, product demos, etc, they gain confidence in the brand and the product. On the other hand, UGC also sparks user engagement and increases the interaction time between visitors and the brand. UGC helps improve brand recall and foster a solid connection between the users and the brand.<\/p><p id=\"4ni4m\" class=\"kspe6 DViH7\">UGC can create a relatable brand image that impacts consumer behavior, thus increasing revenue. UGC is critical in the final stages of the buyers&#8217; journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75fcd1b elementor-widget elementor-widget-heading\" data-id=\"75fcd1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Cost-effective as compared to influencer marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6548443 elementor-widget elementor-widget-text-editor\" data-id=\"6548443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"myk2u11214\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Influencer marketing involves partnership fees, product giveaways, negotiations, etc.<\/p><p id=\"8shlj\" class=\"kspe6 DViH7\">On the other hand, it costs nothing to ask your consumers to share their feedback or videos of them enjoying your product. UGC makes the most out of the content created by existing customers.<\/p><p id=\"cbf28\" class=\"kspe6 DViH7\">Influencer marketing needs more investment. However, it does not always guarantee the desired sales. UGC is budget-friendly and offers impactful results. UGC capitalizes on the credibility and reach of real customers, thus building community and trust.<\/p><p id=\"d248e\" class=\"kspe6 DViH7\">UGC&#8217;s authenticity resonates with potential buyers and drives sales without breaking the bank.<\/p><p id=\"juav\" class=\"kspe6 DViH7\">Furthermore, <a class=\"e-y8t TiTWA\" href=\"https:\/\/idukki.io\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>UGC marketing platforms like Idukki.io<\/u><\/span><\/a> can help you track and measure click-through rates, engagement, and revenue generated from your video content to help you make informed decisions regarding content marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22db0a6 elementor-widget elementor-widget-heading\" data-id=\"22db0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top 3 brands leveraging user-generated content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0876f elementor-widget elementor-widget-text-editor\" data-id=\"3d0876f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"7lyn812358\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">The following are examples of three brands that have used user-generated content to reach new customers and drive exponential sales. Authenticity is one thing that is constant in each of these brand\u2019s user-generated content.<\/p><p id=\"an1t3\" class=\"kspe6 DViH7\">Building a brand can come with its highs and lows. One of the brands mentioned below will also show you how to make the most of criticisms.<\/p><p id=\"e14s\" class=\"kspe6 DViH7\">Brace yourself!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e056ca elementor-widget elementor-widget-heading\" data-id=\"4e056ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Calvin Klein<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71343a0 elementor-widget elementor-widget-text-editor\" data-id=\"71343a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"c53v7\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">How can we talk about UGC and not mention Clavin Klein?<\/p><p id=\"4ckbn\" class=\"kspe6 DViH7\">In 2014, Calvin Klein started a campaign titled #MyCalvins, where the brand encouraged its users to share their pictures wearing it. Users who post pictures of themselves using the hashtag #MyCalvins stand a chance to be featured on the brand&#8217;s website. Everybody participated in the movement regardless of how popular they were. We are talking about regular customers to the Kardashians.<\/p><p id=\"12hj9\" class=\"kspe6 DViH7\">Did we mention that the campaign started in 2014? Well, the campaign is going strong till today. Today, this hashtag on Instagram has over 800,000 posts and over 200 million views on TikTok.<\/p><p id=\"1ddgb\" class=\"kspe6 DViH7\">Because of UGC, the brand reached a whole new audience faster than it probably would have reached via regular marketing campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bcc0b elementor-widget elementor-widget-heading\" data-id=\"61bcc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Go Pro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae083f elementor-widget elementor-widget-text-editor\" data-id=\"eae083f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"4aj9b13509\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Go Pro is another brand that has gotten people from different walks of life on their UGC bandwagon.<\/p><p id=\"8sd8q\" class=\"kspe6 DViH7\">Go Pro sells cameras specially made to take video travel content for travel enthusiasts. The camera is easy to handle when undertaking extreme sports and helps users create high-quality videos. Go Pro&#8217;s users share their photos and videos under the hashtag #GoPro.<\/p><p class=\"kspe6 DViH7\"><img decoding=\"async\" class=\"aligncenter wp-image-8574 size-full\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_5cfddf942c0f465c91a43de136530680mv2.webp\" alt=\"\" width=\"710\" height=\"399\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_5cfddf942c0f465c91a43de136530680mv2.webp 710w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_5cfddf942c0f465c91a43de136530680mv2-300x169.webp 300w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/p><p id=\"baur9\" class=\"kspe6 DViH7\" style=\"text-align: center;\">Source: <span data-hook=\"FOREGROUND_COLOR\">GoPro Instagram<\/span><\/p><p id=\"6pgfu\" class=\"kspe6 DViH7\">Talk about a sense of belongingness; GoPro has over 40 million posts under this hashtag.<\/p><p id=\"8come\" class=\"kspe6 DViH7\">Users capture high-quality images and videos using the durable camera, sharing their experience using the device. Thus, it&#8217;s a no-brainer for potential customers to invest in the product and share their adventures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337f197 elementor-widget elementor-widget-heading\" data-id=\"337f197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Zomato<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5492a3 elementor-widget elementor-widget-text-editor\" data-id=\"c5492a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"lsa2916157\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">In 2020, Zomato&#8217;s &#8220;rich butter chicken&#8221; YouTube advertisement got on people&#8217;s nerves.<\/p><p id=\"a65bt\" class=\"kspe6 DViH7\">People flooded Zomato&#8217;s social media with hate comments about their advert. However, Zomato&#8217;s response to the hate comments in the form of a witty campaign skyrocketed its sales exponentially. The food delivery company agreed that their &#8220;rich butter chicken&#8221; advertisement was bad and rallied their audience with a tempting offer.<\/p><p id=\"9dht3\" class=\"kspe6 DViH7\">Zomato called for entries for a 1-minute video advertisement, the winner of which won a reward of Rs. 25 lahks. Along with the first prize, there were 2nd, 3rd, and 4th place winners.<\/p><p class=\"kspe6 DViH7\"><img decoding=\"async\" class=\"aligncenter wp-image-8575 size-full\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_1f4bd4bdd2804558b14aae4238d58832mv2.webp\" alt=\"\" width=\"713\" height=\"404\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_1f4bd4bdd2804558b14aae4238d58832mv2.webp 713w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/05\/680204_1f4bd4bdd2804558b14aae4238d58832mv2-300x170.webp 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/p><p id=\"ebmje\" class=\"kspe6 DViH7\" style=\"text-align: center;\"><span data-hook=\"FOREGROUND_COLOR\">Source: Zomato Instagram<\/span><\/p><p id=\"c69o4\" class=\"kspe6 DViH7\">Zomato not only agreed with its users that their &#8220;YouTube ads Suck,&#8221; but their response to it clocked in approximately <a class=\"e-y8t TiTWA\" href=\"https:\/\/www.businessinsider.in\/advertising\/brands\/news\/zomato-is-offering-25-lakh-for-a-consumer-created-ad-after-users-said-its-youtube-ads-suck\/articleshow\/78314517.cms\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>85% of pre-COVID Gross Merchandise Value<\/u><\/span><\/a>, up from about 75% from the previous month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe49761 elementor-widget elementor-widget-heading\" data-id=\"fe49761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UGC rights- what you need to know before sharing content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4beb68e elementor-widget elementor-widget-text-editor\" data-id=\"4beb68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"acg2x19342\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Using user-generated content comes with a set of laws to safeguard the intellectual property rights of the content created by content creators. Getting permission from the content creator before using their content is essential. It is only fair to them because they spent time creating something creative. Businesses, thus, need to understand UGC rights before reusing content.<\/p><p id=\"ao211\" class=\"kspe6 DViH7\">Give credit where credit is due.<\/p><p id=\"535tf\" class=\"kspe6 DViH7\">After using UGC, it is necessary to give credit to the content creator. This will show that you respect their work and thus encourage them to continue doing what they love without fearing someone else taking advantage of it.<\/p><p id=\"5lmom\" class=\"kspe6 DViH7\">To safeguard the interest of the content creator and your brand, the following are the two types of consent marketers and brands need to know about before sharing user-generated content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef0b29 elementor-widget elementor-widget-heading\" data-id=\"fef0b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Expressed consent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b9380 elementor-widget elementor-widget-text-editor\" data-id=\"b6b9380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"jqu3l20507\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Here, the brand or the marketer needs to formally get permission from the content creator. There should be legal proof of the creator giving the brand consent to use the content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a44d21d elementor-widget elementor-widget-heading\" data-id=\"a44d21d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Implied consent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02de202 elementor-widget elementor-widget-text-editor\" data-id=\"02de202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-pm-slice=\"3 3 []\"><p id=\"7xq5p21675\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Unlike expressed consent, implied consent doesn&#8217;t require legal proof of permission. For example, in Zomato&#8217;s example discussed above, the users created content to win the prize and inevitably be featured on Zomato&#8217;s social media accounts. Nevertheless, asking for permission before using any UGC is always better. Think of it as a UGC etiquette!<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220bc50 elementor-widget elementor-widget-heading\" data-id=\"220bc50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I get permission to use content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c53f83 elementor-widget elementor-widget-heading\" data-id=\"3c53f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Direct DMs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9779131 elementor-widget elementor-widget-text-editor\" data-id=\"9779131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"011bo24028\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">One best way to get permission to use content is by directly asking. You can email the creator or even send them a direct message on social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b2d67 elementor-widget elementor-widget-heading\" data-id=\"97b2d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Contests<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb65cd elementor-widget elementor-widget-text-editor\" data-id=\"6cb65cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"bn0ne26288\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Again, Zomato&#8217;s Rs. 25-lakh giveaway discussed above is an example of a contest where people can participate. Once the creator creates content, they imply consent to using their material.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c4839 elementor-widget elementor-widget-heading\" data-id=\"31c4839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Campaigns\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391e72c elementor-widget elementor-widget-text-editor\" data-id=\"391e72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"uav2q28920\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">Calvin Klein&#8217;s hashtag campaign #MyCalvins is an example of a campaign where people share content under a given hashtag, allowing a brand to feature UGC on their social media platforms or websites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b923836 elementor-widget elementor-widget-heading\" data-id=\"b923836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An easy way to integrate UGC into your website from any online platform.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba39127 elementor-widget elementor-widget-text-editor\" data-id=\"ba39127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"7w0am31928\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">We learned quite a lot of things above. Let\u2019s summarize what we\u2019ve learned. We learned that &#8211;<\/p><div><ul id=\"l43ygoagtzp28p48693\" class=\"AIxSD\"><li id=\"5s08ooagtzp28p48685\" class=\"w8YfX\" dir=\"auto\"><p id=\"gjqt\" class=\"kspe6 DViH7\">User-generated content refers to photos, videos, reviews, or testimonials by consumers, employees or brand loyalists.<\/p><\/li><li id=\"vkusjoagtzp28p48687\" class=\"w8YfX\" dir=\"auto\"><p id=\"1un5v\" class=\"kspe6 DViH7\">User-generated content has a powerful impact when used on online platforms. UGC helps build a strong brand, showcases an authentic range, is cost-effective, and, most importantly, helps increase sales (organically!!).<\/p><\/li><li id=\"tzr27oagtzp28p48689\" class=\"w8YfX\" dir=\"auto\"><p id=\"f99df\" class=\"kspe6 DViH7\">One of the best ways to get UGC is by hosting <a class=\"e-y8t TiTWA\" href=\"https:\/\/idukki.io\/blog\/hashtag-campaigns\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>hashtag campaigns<\/u><\/span><\/a> and contests to encourage participation.<\/p><\/li><li id=\"919afoagtzp28p48691\" class=\"w8YfX\" dir=\"auto\"><p id=\"f3ro2\" class=\"kspe6 DViH7\">It is always best to ask for permission before reusing content and give creators credit where credit is due.<\/p><\/li><\/ul><\/div><p id=\"222v7\" class=\"kspe6 DViH7\">If you are an online seller looking for ways to stand out from your competition, we help you make the most of your UGC.<\/p><p id=\"dth5v\" class=\"kspe6 DViH7\">What next?<\/p><p id=\"d49rf\" class=\"kspe6 DViH7\">The ball is now in your court. Use the strategies mentioned above to <a class=\"e-y8t TiTWA\" href=\"https:\/\/idukki.io\/blog\/ways-to-collect-user-generated-content\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>collect authentic user-generated content<\/u><\/span><\/a> for your brand and improve your conversion.<\/p><p id=\"ehur9\" class=\"kspe6 DViH7\">Idukki\u2019s No Code Solution helps you integrate UGC with your marketing touchpoints to improve your conversion rate, loyalty, community, and engagement.<\/p><p id=\"e0ss5\" class=\"kspe6 DViH7\"><a class=\"e-y8t TiTWA\" href=\"https:\/\/idukki.io\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>Claim Idukki\u2019s 14-day free trial today!<\/u><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ada08a0 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data-settings=\"{&quot;container&quot;:&quot;#mainBlogContainer&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tIn This Article\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__321e527\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__321e527\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__321e527\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c1e96b8 e-con-full e-flex e-con e-child\" data-id=\"c1e96b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2189a7d elementor-widget elementor-widget-heading\" data-id=\"2189a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e114ce5 e-con-full e-flex e-con e-child\" data-id=\"e114ce5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-456a611 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-widget__width-auto elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"456a611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db783ef elementor-shape-square elementor-widget__width-auto elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"db783ef\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"copyURL\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-123a739\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b5941 elementor-widget elementor-widget-html\" data-id=\"53b5941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\nconst copyBtn = document.getElementById('copyURL');\r\n\r\ncopyBtn.addEventListener('click', () => {\r\n  const url = window.location.href;\r\n  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8.90002 35.4017 8.60002Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad56fc1 elementor-widget elementor-widget-heading\" data-id=\"ad56fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Transform your UGC management from a jumbled mess to a work of art.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e5c31 elementor-widget elementor-widget-text-editor\" data-id=\"a7e5c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7480fb e-transform elementor-widget elementor-widget-button\" data-id=\"d7480fb\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.idukki.io\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f020a3f e-flex e-con-boxed e-con e-parent\" data-id=\"f020a3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fc4aae5 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"fc4aae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-279eea5 elementor-widget elementor-widget-heading\" data-id=\"279eea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share Now!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-526a311 e-con-full e-flex e-con e-child\" data-id=\"526a311\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7abf741 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-widget__width-auto elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"7abf741\" 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b42ecc elementor-shape-square elementor-widget__width-auto elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"4b42ecc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"copyURLD\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-123a739\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas 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8.70002C34.7017 9.00002 35.2017 8.90002 35.4017 8.60002Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adfb13 elementor-widget elementor-widget-heading\" data-id=\"6adfb13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Transform your UGC management from a jumbled mess to a work of art.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f5a1c elementor-widget elementor-widget-text-editor\" data-id=\"91f5a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc9ec8 e-transform elementor-widget elementor-widget-button\" data-id=\"bdc9ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.idukki.io\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>User-generated content has been pivotal in shaping online platforms and the fate of businesses in 2024.<\/p>","protected":false},"author":3,"featured_media":8570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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