{"id":33563,"date":"2026-02-22T10:42:36","date_gmt":"2026-02-22T10:42:36","guid":{"rendered":"https:\/\/idukki.io\/?page_id=33563"},"modified":"2026-02-22T11:26:38","modified_gmt":"2026-02-22T11:26:38","slug":"leroy-merlin","status":"publish","type":"page","link":"https:\/\/idukki.io\/it\/case-studies\/leroy-merlin\/","title":{"rendered":"Leroy Merlin"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"33563\" class=\"elementor elementor-33563\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-15914d0 e-con-full e-flex e-con e-parent\" data-id=\"15914d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0e32860 e-con-full e-flex e-con e-child\" data-id=\"0e32860\" data-element_type=\"container\" 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16.6681C16.4718 16.7292 16.4097 16.7909 16.346 16.8503C16.2906 16.902 16.2335 16.9504 16.1768 17.0021C16.1121 17.0595 16.0477 17.1169 15.9816 17.1723C15.9232 17.2211 15.8638 17.2681 15.8044 17.3155C15.7376 17.3689 15.6709 17.4223 15.6021 17.4737C15.5414 17.5194 15.4797 17.5638 15.4176 17.6072C15.3485 17.6566 15.2791 17.7073 15.2087 17.7533C15.1456 17.7961 15.0819 17.8374 15.0178 17.8782C14.9464 17.9242 14.8744 17.9687 14.8019 18.0116C14.7351 18.0507 14.6714 18.0887 14.6057 18.1264C14.5318 18.1685 14.4575 18.2095 14.3827 18.2496C14.316 18.2852 14.2493 18.32 14.1825 18.354C14.1064 18.3924 14.0297 18.4295 13.9526 18.4658C13.8858 18.4975 13.8164 18.5292 13.7477 18.5593C13.6693 18.5926 13.5898 18.626 13.5104 18.6594C13.4413 18.6874 13.3726 18.7155 13.3032 18.7418C13.2217 18.7729 13.14 18.8019 13.0579 18.8302C12.9885 18.8546 12.9191 18.879 12.8486 18.9017C12.7652 18.9287 12.6818 18.9534 12.5967 18.9778C12.5269 18.9984 12.4569 19.0191 12.3864 19.0382C12.3594 19.0452 12.3324 19.0508 12.3053 19.0578C13.2932 18.0987 14.0262 16.9083 14.4381 15.5945C15.2302 15.8034 15.997 16.0985 16.7248 16.4745C16.7138 16.4865 16.7044 16.4982 16.6947 16.5082ZM17.1746 15.971C16.373 15.5366 15.5229 15.1983 14.642 14.9631C15.0739 13.4616 15.3005 11.9085 15.3158 10.3461H19.3171C19.2444 12.4063 18.491 14.3844 17.1746 15.971Z\" fill=\"#8C939C\"><\/path><\/g><defs><clippath id=\"clip0_5661_9109\"><rect width=\"20\" height=\"20\" fill=\"white\"><\/rect><\/clippath><\/defs><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBuyer Geography\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGlobal\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe5c18 elementor-position-inline-start elementor-widget__width-initial elementor-widget-mobile__width-auto elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"bfe5c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewbox=\"0 0 20 20\" fill=\"none\"><path d=\"M18.9391 5.2523L10.1891 0.877296C10.0718 0.818754 9.93344 0.818754 9.81635 0.877296L1.06635 5.2523C0.925104 5.32292 0.835938 5.46709 0.835938 5.625V14.375C0.835938 14.5329 0.925104 14.6771 1.06615 14.7477L9.81615 19.1227C9.8749 19.1521 9.93865 19.1667 10.0026 19.1667C10.0666 19.1667 10.1303 19.1521 10.1891 19.1227L18.9391 14.7477C19.0801 14.6771 19.1693 14.5329 19.1693 14.375V5.625C19.1693 5.46709 19.0801 5.32292 18.9391 5.2523ZM10.0026 1.71584L17.8209 5.625L16.1484 6.46125L8.33031 2.55209L10.0026 1.71584ZM12.8151 8.12792L4.99677 4.21875L7.39844 3.01792L15.2168 6.92709L12.8151 8.12792ZM13.1276 8.90334L15.6276 7.65334V10.7527L14.828 10.1817C14.7374 10.1169 14.6241 10.0913 14.5143 10.1102C14.4045 10.1296 14.3068 10.1919 14.2432 10.2835L13.1276 11.8954V8.90334ZM4.0651 4.68459L11.8832 8.59375L10.0026 9.53417L2.18427 5.625L4.0651 4.68459ZM1.66927 6.29917L9.58594 10.2575V18.0756L1.66927 14.1173V6.29917ZM10.4193 18.0758V10.2575L12.2943 9.32V13.2292C12.2943 13.4115 12.4126 13.5725 12.5866 13.6269C12.6278 13.6398 12.6695 13.6458 12.7109 13.6458C12.8451 13.6458 12.9743 13.5808 13.0536 13.4665L14.688 11.1058L15.8024 11.9017C15.9295 11.9923 16.0966 12.0046 16.2351 11.9329C16.3736 11.8617 16.4609 11.7185 16.4609 11.5625V7.23667L18.3359 6.29917V14.1173L10.4193 18.0758Z\" fill=\"#8C939C\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIndustry\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t Home Improvement &amp; DIY Furniture \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9c4b047 e-con-full e-flex e-con e-child\" data-id=\"9c4b047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d90d965 elementor-widget elementor-widget-image\" data-id=\"d90d965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1578\" height=\"1004\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_91743_leroymerlin.co_.za_.jpeg\" class=\"attachment-full size-full wp-image-33567 not-transparent\" alt=\"\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_91743_leroymerlin.co_.za_.jpeg 1578w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_91743_leroymerlin.co_.za_-300x191.jpeg 300w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_91743_leroymerlin.co_.za_-1024x652.jpeg 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_91743_leroymerlin.co_.za_-768x489.jpeg 768w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_91743_leroymerlin.co_.za_-1536x977.jpeg 1536w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_91743_leroymerlin.co_.za_-18x12.jpeg 18w\" sizes=\"(max-width: 1578px) 100vw, 1578px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"a7937d\" style=\"--dominant-color: #a7937d\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d625fb e-flex e-con-boxed e-con e-parent\" data-id=\"5d625fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afff46e elementor-widget elementor-widget-text-editor\" data-id=\"afff46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-size: 28px; font-style: normal; color: #212121; line-height: 40px;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><strong>Executive Summary<\/strong><\/h2><div><strong>\u00a0<\/strong><\/div><div><p style=\"text-align: left;\">Leroy Merlin, a global leader in the home improvement segment partnered with Idukki.io to harness the power of authentic user-generated content (UGC) across its digital ecosystem.<span style=\"font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p><p style=\"text-align: left;\">Over a one-year period, the strategic implementation of Idukki\u2019s UGC widgets on key pages \u2014including the homepage, product detail pages (PDPs), category pages, and inspiration galleries\u2014has yielded remarkable results.<span style=\"font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p><p style=\"text-align: left;\">This case study details how Leroy Merlin transformed its customer journey, leading to a <b>42% increase in conversion rates<\/b>, a <b>38% boost in add-to-cart actions<\/b>, and the collection of\u00a0over<b> 5,200+ valuable UGC assets<\/b>, cementing its position as a digitally-savvy, customer centric brand.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d98ee6f e-con-full e-flex e-con e-parent\" data-id=\"d98ee6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07ce804 e-con-full e-flex e-con e-child\" data-id=\"07ce804\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb405d elementor-widget elementor-widget-heading\" data-id=\"bdb405d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ecaa5 elementor-widget elementor-widget-text-editor\" data-id=\"33ecaa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Translating In-Store Trust to the Ecommerce Website<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f168c52 elementor-widget elementor-widget-text-editor\" data-id=\"f168c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While renowned for its exceptional in-store experience and customer relationships, Leroy Merlin faced the common retail challenge of replicating that same level of trust and engagement online. The brand recognized that modern consumers seek authenticity before making purchasing decisions online. The primary objectives were to:<\/p><ul><li><strong>Enhance Authenticity &#8211; <\/strong><span style=\"font-style: inherit; font-weight: inherit;\">Move beyond standard product photos to showcase real-life applications and DIY projects from actual customers.\u00a0<\/span><\/li><li>\u00a0<\/li><li><strong>Boost Engagement:<\/strong> Create a more dynamic and interactive online experience that encourages customers to spend more time on the site.<\/li><li><br \/><strong>Increase Conversions:<\/strong> Directly link inspiration to commerce by making user generated content shoppable.<\/li><li><br \/><strong>Scale Content Creation:<\/strong> Efficiently collect, manage, and display a high volume of <br \/>customer content without manual overload.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-36679d2 e-con-full e-flex e-con e-child\" data-id=\"36679d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad8cfc elementor-widget elementor-widget-heading\" data-id=\"9ad8cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3a20c elementor-widget elementor-widget-text-editor\" data-id=\"cc3a20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A Strategic UGC Implementation with Idukki.<\/strong><\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Leroy Merlin chose Idukki for its comprehensive, no-code platform that allows for seamless collection, moderation, and display of UGC. The solution was rolled out strategically across the website to maximize impact at every stage of the customer journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5de7e2 elementor-widget elementor-widget-heading\" data-id=\"d5de7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key aspects of the implementation included<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44effed elementor-widget__width-initial eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"44effed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"44effed\" id=\"eael-data-table-wrapper-44effed\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-44effed\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Page Type<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"sorting\" id=\"\" colspan=\"70%\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Idukki Widget Implementation<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tHomepage\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tA dynamic Shoppable Videos gallery to immediately showcase popular products in real life setting and influence impulse buys\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tProduct Detail Pages \n(PDPs)\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tUGC widgets displaying customer photos and videos using the specific product, \nproviding powerful social proof.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tCategory Pages\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tCategory specific pages featuring curated UGC to inspire new projects and drive \ntraffic to relevant product page.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tInspiration Galleries\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tInspirational carousels showing a variety of customer projects to aid product \ndiscovery.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c31b8ca e-con-full e-flex e-con e-child\" data-id=\"c31b8ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3edd102 elementor-widget elementor-widget-heading\" data-id=\"3edd102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-29d79f8 e-con-full e-flex e-con e-child\" data-id=\"29d79f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59434d1 elementor-position-inline-end elementor-mobile-position-inline-end elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"59434d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  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66.0439 2.50903 64.5567C3.37356 63.0621 5.27836 62.5568 6.7655 63.4138C8.25264 64.2711 8.76541 66.1759 7.90114 67.6703C7.04411 69.1574 5.13905 69.663 3.65191 68.8059ZM5.09512 52.5273C3.87883 51.311 3.87883 49.3403 5.09512 48.1242C6.3114 46.9082 8.2821 46.9082 9.49813 48.1242C10.7141 49.3405 10.7141 51.3112 9.49813 52.5273C8.28185 53.7435 6.31114 53.7435 5.09512 52.5273Z\" fill=\"#F2E9ED\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t5200+\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUGC assets library\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4814712 e-con-full e-flex e-con e-parent\" data-id=\"4814712\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8a084 elementor-widget elementor-widget-text-editor\" data-id=\"ab8a084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-size: 28px; font-style: normal; color: #212121; line-height: 40px;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><strong>The Results: A Year of Transformative Growth<\/strong><\/h3><p style=\"text-align: left;\"><b style=\"font-style: inherit;\">Unprecedented Lift in Key Metrics<\/b><span style=\"font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p><div><p style=\"text-align: left;\"><span style=\"font-style: inherit; font-weight: inherit;\">The integration of Idukki\u2019s widgets led to a substantial increase in user engagement and conversion metrics.<\/span><br \/><b style=\"font-style: inherit;\"><br \/><\/b><b style=\"font-style: inherit;\">Performance by Page Type<\/b><\/p><p style=\"text-align: left;\"><span style=\"font-style: inherit; font-weight: inherit;\">The impact was felt across all pages where Idukki was implemented, with PDPs and Inspiration Pages seeing the most dramatic increases in engagement and conversion.<\/span><\/p><p style=\"text-align: left;\"><strong>Explosive UGC Collection<\/strong><\/p><p style=\"text-align: left;\">Idukki\u2019s platform enabled Leroy Merlin to build a massive library of authentic content, growing from a few hundred to over 5,200 assets in just 12 months. This content now serves as a powerful marketing engine for the brand.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5569d26 elementor-widget elementor-widget-image\" data-id=\"5569d26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_10332_-1024x603.jpeg\" class=\"attachment-large size-large wp-image-33576 not-transparent\" alt=\"\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_10332_-1024x603.jpeg 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_10332_-300x177.jpeg 300w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_10332_-768x452.jpeg 768w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_10332_-18x12.jpeg 18w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_10332_.jpeg 1357w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"e4e9e4\" style=\"--dominant-color: #e4e9e4\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758604d elementor-widget elementor-widget-text-editor\" data-id=\"758604d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Conclusion: People Trust People<\/h3><p>The success of the Leroy Merlin and Idukki partnership validates a simple but powerful truth: people trust people. By placing authentic customer stories at the heart of its e-commerce strategy, Leroy Merlin has not only enhanced its digital presence but also deepened its relationship with its customers.\u00a0Idukki provided the technology, but Leroy Merlin\u2019s customers provided the magic!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bc85115 e-grid e-con-boxed e-con e-parent\" data-id=\"bc85115\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a17e775 elementor-widget elementor-widget-image\" data-id=\"a17e775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93311_leroymerlin.co_.za_-1024x610.jpeg\" class=\"attachment-large size-large wp-image-33569 not-transparent\" alt=\"\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93311_leroymerlin.co_.za_-1024x610.jpeg 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93311_leroymerlin.co_.za_-300x179.jpeg 300w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93311_leroymerlin.co_.za_-768x457.jpeg 768w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93311_leroymerlin.co_.za_-18x12.jpeg 18w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93311_leroymerlin.co_.za_.jpeg 1453w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"acab93\" style=\"--dominant-color: #acab93\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97dba5 elementor-widget elementor-widget-image\" data-id=\"a97dba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93436_leroymerlin.co_.za_-1024x681.jpeg\" class=\"attachment-large size-large wp-image-33568 not-transparent\" alt=\"\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93436_leroymerlin.co_.za_-1024x681.jpeg 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93436_leroymerlin.co_.za_-300x199.jpeg 300w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93436_leroymerlin.co_.za_-768x511.jpeg 768w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93436_leroymerlin.co_.za_-1536x1021.jpeg 1536w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93436_leroymerlin.co_.za_-18x12.jpeg 18w, https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/Screenshot_22-2-2026_93436_leroymerlin.co_.za_.jpeg 1799w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"787875\" style=\"--dominant-color: #787875\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b625e1 e-con-full e-flex e-con e-parent\" data-id=\"6b625e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-255d6fe elementor-widget elementor-widget-image\" data-id=\"255d6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"175\" height=\"105\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2026\/02\/leroymerling_logo.svg\" class=\"attachment-large size-large wp-image-33565\" alt=\"Leroy Merlin Logo for Idukki case Study\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d25b0 elementor-widget elementor-widget-text-editor\" data-id=\"f3d25b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>\u201cOur customers are our biggest advocates. We needed a way to put their creativity and <\/em><em>real-world projects at the forefront of our digital experience. The goal was to build trust <\/em><em>and community , not just an e-commerce site.\u201d<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bc3bc01 e-flex e-con-boxed e-con e-child\" data-id=\"bc3bc01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eaf634 elementor-widget elementor-widget-text-editor\" data-id=\"8eaf634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013Tebogo M<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1374e68 elementor-widget elementor-widget-text-editor\" data-id=\"1374e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Head of Digital, Leroy Merlin<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c42eccd e-con-full e-flex e-con e-parent\" data-id=\"c42eccd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-565bd88 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"565bd88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-627031e e-con-full e-flex e-con e-child\" data-id=\"627031e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70feda8 elementor-widget elementor-widget-heading\" data-id=\"70feda8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le persone si fidano delle persone,  <br>\nnon solo marchi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40edf0a elementor-widget__width-auto elementor-align-center elementor-widget elementor-widget-button\" data-id=\"40edf0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/idukki.io\/it\/try-it-for-free\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07a37a6 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"07a37a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-92ad07a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"92ad07a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Back How Leroy Merlin Added Over $700K into its carts with Idukki\u2019s UGC widgets Headquarters South Africa Use Cases UGC [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2965,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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