# Watch time

URL: https://idukki.io/glossary/watch-time
Category: Metrics

Seconds of video played per video impression. A working shoppable-video implementation hits 60%+ of length; below 40% the video is wrong for the audience (length, pacing, or content).

## Related terms

- [Shoppable video](https://idukki.io/glossary/shoppable-video)
- [Dwell time](https://idukki.io/glossary/dwell-time)