# Vertical / portrait video

URL: https://idukki.io/glossary/vertical-portrait-video
Category: Shoppable video
Also called: 9:16 video, portrait shoppable

9:16 aspect ratio video. Outperforms landscape on mobile PDPs by roughly 1.6x conversion lift on the same content because it matches the shopper's native scrolling orientation.

## Related terms

- [Shoppable video](https://idukki.io/glossary/shoppable-video)
- [Reel](https://idukki.io/glossary/reel)
- [Story](https://idukki.io/glossary/story)