# Unboxing

URL: https://idukki.io/glossary/unboxing
Category: Industry-specific

The genre of opening a product on camera, often shot in one take. Highest-engagement UGC format for consumer electronics; closely tied to first-impression conversion lift on PDPs.

## Related terms

- [Demo / use-case video](https://idukki.io/glossary/demo-video)
- [Setup / configuration video](https://idukki.io/glossary/setup-video)
- [Reel](https://idukki.io/glossary/reel)