# UGC rights management

URL: https://idukki.io/glossary/ugc-rights-management
Category: UGC operations
Also called: rights workflow, permission management, consent capture

UGC rights management is the workflow of requesting, recording and revoking permission to reuse customer content commercially. A valid record names the asset, the scope of use, the duration and the creator's unambiguous yes.

Manual rights tracking scales to roughly 50 pieces per month per FTE. Above that, automated workflows with one-tap consent forms and audit-trail storage are essential. The yes-rate gap between brands is enormous: well-run programmes hit 50-60%; ad-hoc programmes hit 8-15%. GDPR requires revocation to be honoured within roughly 30 days end-to-end including ad-cache and CDN.

## Example

After we moved the consent ask to a one-tap form, yes-rate jumped from 24% to 38% on the same templates.

## Related terms

- [Affirmative consent](https://idukki.io/glossary/affirmative-consent)
- [Right to be forgotten (RTBF)](https://idukki.io/glossary/right-to-be-forgotten)
- [Consent record](https://idukki.io/glossary/consent-record)
- [GDPR (UGC compliance)](https://idukki.io/glossary/gdpr)