# UGC freshness cadence

URL: https://idukki.io/glossary/ugc-freshness-cadence
Category: UGC operations
Also called: gallery refresh, rotation cadence

How often the on-site gallery is refreshed. Weekly refresh outperforms monthly by 1.8x on sustained conversion lift; galleries left stale past 90 days lose roughly a third of their initial lift.

## Related terms

- [UGC pipeline](https://idukki.io/glossary/ugc-pipeline)