# Time-to-first-cart-click

URL: https://idukki.io/glossary/time-to-first-cart-click
Category: Metrics

Seconds from PDP land to the first add-to-cart tap. Shoppable video drops this from a median 38 seconds (static gallery) to 11 seconds.

## Related terms

- [Shoppable video](https://idukki.io/glossary/shoppable-video)
- [PDP (product detail page)](https://idukki.io/glossary/pdp)