# Tap-to-shop

URL: https://idukki.io/glossary/tap-to-shop
Category: Shoppable video
Also called: click-to-buy, one-tap purchase

The single-gesture purchase action from any shoppable surface (gallery, video, lookbook). Reduces friction by collapsing discovery and cart-action into one tap.

## Related terms

- [Add-to-cart from video](https://idukki.io/glossary/add-to-cart-from-video)
- [Shoppable video](https://idukki.io/glossary/shoppable-video)