# Swatch

URL: https://idukki.io/glossary/swatch
Category: Industry-specific
Also called: shade swatch, colour swatch

A close-up photo or video of a product applied to skin (foundation, blush, lipstick) showing the actual colour on a real skin tone. Critical for shade-match-driven categories.

## Related terms

- [Shade match](https://idukki.io/glossary/shade-match)
- [Beauty routine](https://idukki.io/glossary/beauty-routine)