# Story

URL: https://idukki.io/glossary/story
Category: Social formats
Also called: Instagram Story, IG Story, ephemeral post

A 24-hour ephemeral post format on Instagram, Facebook and TikTok. High velocity, low archival value. Re-shared and reposted Story content is a strong inbound UGC source if captured quickly.

## Related terms

- [Post (social post)](https://idukki.io/glossary/post)
- [Reel](https://idukki.io/glossary/reel)
- [Carousel](https://idukki.io/glossary/carousel)