# Shopping agent

URL: https://idukki.io/glossary/shopping-agent
Category: AEO and AI search

Any AI agent operating in the buying flow. Two shapes worth distinguishing: vertical agents embedded inside one retailer's site, and horizontal agents (ChatGPT Shopping, Perplexity, retailer-app agents) that span retailers.

## Related terms

- [AI shopper](https://idukki.io/glossary/ai-shopper)
- [Agentic commerce](https://idukki.io/glossary/agentic-commerce)