# Shoppable video

URL: https://idukki.io/glossary/shoppable-video
Category: Shoppable video
Also called: interactive video, tappable video, tagged video

Shoppable video is video content with embedded, clickable product tags that let viewers add to cart without leaving the player. Lifts PDP conversion by a median +21% over photo-only galleries in considered-purchase categories.

## Example

We embedded a 15-second Reel with three hotspots above the price block and time-to-cart dropped from 38s to 11s.

## Related terms

- [Hotspot (product hotspot)](https://idukki.io/glossary/hotspot)
- [Add-to-cart from video](https://idukki.io/glossary/add-to-cart-from-video)
- [Linear shoppable](https://idukki.io/glossary/linear-shoppable)
- [Interactive hotspot](https://idukki.io/glossary/interactive-hotspot)