# Shade match

URL: https://idukki.io/glossary/shade-match
Category: Industry-specific

The shopper's "will this work on my skin tone" question. Solved on UGC-enabled PDPs by surfacing swatches filtered by skin-tone tag. Lifts beauty conversion +29% on average (Idukki dataset).

## Related terms

- [Swatch](https://idukki.io/glossary/swatch)
- [Beauty routine](https://idukki.io/glossary/beauty-routine)