# 7-second window

URL: https://idukki.io/glossary/seven-second-window
Category: AEO and AI search
Also called: attention window

The shopper's pre-scroll attention budget on a PDP, measured at roughly seven seconds before a scroll-or-bounce decision. Pages that surface the buying answer in the first seven seconds dominate conversion AND citation.

## Related terms

- [PDP-as-snippet](https://idukki.io/glossary/pdp-as-snippet)