# RPV (revenue per visitor)

URL: https://idukki.io/glossary/rpv
Category: Metrics
Pronunciation: R-P-V

Total revenue divided by total sessions. The compound metric (conversion times AOV) that the CFO actually cares about. UGC programmes lift RPV by a median 44% on the page-level cohort.

## Related terms

- [CR / Conversion rate](https://idukki.io/glossary/conversion-rate)
- [AOV (average order value)](https://idukki.io/glossary/aov)