# ROAS (return on ad spend)

URL: https://idukki.io/glossary/roas
Category: Metrics
Pronunciation: ROW-as

Revenue attributed to ad spend divided by the ad spend itself. The headline paid-social metric. UGC creative averages 1.5-2x ROAS over brand-produced creative on the same campaign and spend.

## Related terms

- [AOV (average order value)](https://idukki.io/glossary/aov)
- [CPA (cost per acquisition)](https://idukki.io/glossary/cpa)
- [CPM](https://idukki.io/glossary/cpm)