# Reel

URL: https://idukki.io/glossary/reel
Category: Social formats
Also called: Instagram Reel, IG Reel

Instagram's vertical short-form video format (up to 90 seconds). Replaced IGTV; the dominant video format on the platform. Ideal source for UGC pulled into PDP gallery walls.

## Related terms

- [Vertical / portrait video](https://idukki.io/glossary/vertical-portrait-video)
- [Reels layout](https://idukki.io/glossary/reels-layout)
- [TikTok Shop](https://idukki.io/glossary/tiktok-shop)

Authority reference: https://en.wikipedia.org/wiki/Instagram#Reels