# PDP (product detail page)

URL: https://idukki.io/glossary/pdp
Category: Metrics
Also called: product detail page, product page
Pronunciation: P-D-P

The page rendering a single product. The single highest-leverage UGC surface (median 18% conversion lift) and the dominant entry point for shoppers arriving from social, search, and AI agents.

## Related terms

- [PDP-as-snippet](https://idukki.io/glossary/pdp-as-snippet)
- [CR / Conversion rate](https://idukki.io/glossary/conversion-rate)