# OOTD (Outfit of the day)

URL: https://idukki.io/glossary/ootd
Category: Industry-specific
Pronunciation: O-O-T-D

A daily styled-outfit post format, often tagged #OOTD. Long-running format on Instagram and TikTok; one of the easiest hashtag inbound-capture sources for fashion brands.

## Related terms

- [Fit check / fit pic](https://idukki.io/glossary/fit-check)
- [Branded hashtag](https://idukki.io/glossary/branded-hashtag)