# Meta Pixel / CAPI

URL: https://idukki.io/glossary/meta-pixel-capi
Category: Platforms
Also called: Meta Conversions API, Meta CAPI

Meta's client + server-side event ingestion. Idukki widgets fire impression / engagement / hotspot-click / ATC events to both channels so attribution survives Apple privacy changes.

## Related terms

- [ROAS (return on ad spend)](https://idukki.io/glossary/roas)
- [Instagram Graph API](https://idukki.io/glossary/instagram-graph-api)