# Live shopping / live commerce

URL: https://idukki.io/glossary/live-commerce
Category: Shoppable video
Also called: live shopping, live stream commerce, livestream shopping

Real-time broadcast with synchronous cart actions as products are shown. Conversion rates run 5-15% vs 2-3% for static commerce (McKinsey), but Western audiences are bounded (median 340 concurrent).

## Related terms

- [Shoppable video](https://idukki.io/glossary/shoppable-video)

Authority reference: https://en.wikipedia.org/wiki/Live_streaming_e-commerce