# Interactive hotspot

URL: https://idukki.io/glossary/interactive-hotspot
Category: Shoppable video
Also called: always-on hotspots, free-tap shoppable

Product tags persist throughout the video and the viewer can tap any visible item at any moment. Higher production cost than linear but the conversion lift is correspondingly larger for considered purchases.

## Related terms

- [Shoppable video](https://idukki.io/glossary/shoppable-video)
- [Linear shoppable](https://idukki.io/glossary/linear-shoppable)
- [Hotspot (product hotspot)](https://idukki.io/glossary/hotspot)