# Dwell time

URL: https://idukki.io/glossary/dwell-time
Category: Metrics
Also called: time on page, session duration

Seconds spent on a page per session. UGC lifts PDP dwell time by a median +31% in our dataset, which correlates with downstream organic search ranking via Google's user-signal model.

## Related terms

- [Watch time](https://idukki.io/glossary/watch-time)
- [CR / Conversion rate](https://idukki.io/glossary/conversion-rate)