# CR / Conversion rate

URL: https://idukki.io/glossary/conversion-rate
Category: Metrics
Also called: conversion rate
Pronunciation: C-R

Sessions that convert to a purchase divided by all sessions. The headline ecommerce metric. UGC adds a median +18% to PDP CR in our 2,400-brand dataset.

## Related terms

- [RPV (revenue per visitor)](https://idukki.io/glossary/rpv)
- [Lift / incremental lift](https://idukki.io/glossary/lift)
- [Holdout test](https://idukki.io/glossary/holdout-test)