# Branded hashtag

URL: https://idukki.io/glossary/branded-hashtag
Category: UGC operations
Also called: campaign hashtag, community hashtag

A branded hashtag is a brand-owned tag (e.g. #MyWestElm) used to aggregate inbound UGC. The right one is short, distinctive, easy to type on mobile, and not already in heavy non-brand use.

## Example

We launched #LiveInIdukki and pulled 1,200 tagged posts in the first 30 days.

## Related terms

- [Inbound capture](https://idukki.io/glossary/inbound-capture)
- [Hashtag tournament](https://idukki.io/glossary/hashtag-tournament)
- [UGC (user-generated content)](https://idukki.io/glossary/ugc)