# ASA / CAP (UK)

URL: https://idukki.io/glossary/asa-cap-uk
Category: Legal and compliance
Pronunciation: A-S-A

The UK Advertising Standards Authority and Committee of Advertising Practice. Sets and enforces disclosure rules on social media advertising, broadly equivalent to FTC Endorsement Guides.

## Related terms

- [FTC Endorsement Guides](https://idukki.io/glossary/ftc-endorsement-guidelines)

Authority reference: https://www.asa.org.uk/