# AOV (average order value)

URL: https://idukki.io/glossary/aov
Category: Metrics
Pronunciation: A-O-V

The mean basket value across all orders in a window. The easiest CFO-friendly metric for UGC impact because no causal-attribution argument is required: the same shopper buys a larger basket.

## Related terms

- [RPV (revenue per visitor)](https://idukki.io/glossary/rpv)
- [CR / Conversion rate](https://idukki.io/glossary/conversion-rate)
- [Lift / incremental lift](https://idukki.io/glossary/lift)