# Affirmative consent

URL: https://idukki.io/glossary/affirmative-consent
Category: Legal and compliance
Also called: active opt-in, explicit consent

An active "yes" from the data subject (typed, ticked, tapped), as opposed to passive opt-in or silence. The GDPR standard for commercial reuse of identifiable content.

## Related terms

- [GDPR (UGC compliance)](https://idukki.io/glossary/gdpr)
- [Consent record](https://idukki.io/glossary/consent-record)
- [Auto-DM consent flow](https://idukki.io/glossary/auto-dm-consent-flow)