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How a boutique jewellery brand achieved holiday season sales targets using Idukki's multi-lingual UGC suite
Headquarters
New York
Industry
Jewellery
Buyer Geography
North America & EU
Produits
Various jewellery pieces
Use Cases
Use UGC to achieve flagship
campaign targets in two continents
Challenge
New York-based jewellery brand faced the daunting task of meeting their ambitious sales targets for its holiday campaign while simultaneously establishing its presence in the European market.
Harnessing authentic customer generated content
The period from October to December isn’t just about festivity and gifting, for many retailers, including boutique brands, it’s a critical time that generates at least 40% of their annual revenues. This presents both an opportunity and a challenge, especially for brands expanding into new markets.
This New York based jewellery brand (we’ll refer to them as Brand Bejeweled), was in a similar situation. They had recently entered the European market and were preparing for their flagship holiday campaign, running from September through December. This campaign would not only drive sales but also serve as a litmus test for their brand reception in Europe.
Solution
The UGC strategy
- Leverage visual customer generated content to drive holiday sales in both North America and Europe
- Use UGC platform data to assess campaign performance and understand market preferences in a new geography (Europe)
- Ensure all content meets legal and brand standards across markets, while keeping a check on profane captions.
Outcome
25%
repeat
purchases
20%
increase in
AOV
100%
sales targets achieved in both North
American and European markets
Brand Bejeweled's UGC journey
Key features utilized
- 100% of sales targets met across both markets
- 20% increase in overall average order value
- 25% increase in repeat customers
The future of UGC in jewellery marketing
This case demonstrates that authentic customer content paired with data-driven insights can be key to success during crucial sales periods in the competitive jewellery segment.