{"id":27081,"date":"2024-06-04T05:08:21","date_gmt":"2024-06-04T05:08:21","guid":{"rendered":"https:\/\/idukki.io\/?p=27081"},"modified":"2024-11-28T09:37:00","modified_gmt":"2024-11-28T09:37:00","slug":"user-generated-content-101-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/idukki.io\/es\/blog\/user-generated-content-101-everything-you-need-to-know\/","title":{"rendered":"User-Generated Content 101: Everything You Need To Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27081\" class=\"elementor elementor-27081\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-23e6031c e-con-full e-flex e-con e-parent\" data-id=\"23e6031c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7274778a e-con-full e-flex e-con e-child\" data-id=\"7274778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e275b7 elementor-widget elementor-widget-button\" data-id=\"e275b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/idukki.io\/blogs\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0b5073 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6a0b5073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">User-Generated Content 101: Everything You Need To Know<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abd0235 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6abd0235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">There is a seismic shift happening in marketing and customer relationships. Customers are no longer relying only on branded content for decision-making. <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-392288e3 e-con-full e-flex e-con e-child\" data-id=\"392288e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532895c elementor-widget elementor-widget-post-info\" data-id=\"532895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ce564a5 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/5637e28262ddc270464a33aefa0d8daf7946dbfb65871d508ff1d3e94e0ba563?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Rohin Aggarwal\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\"> by<\/span>\n\t\t\t\t\t\t\t\t\t\tRohin Aggarwal\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f7d1e4d elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>junio 4, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7a308a8 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t10 Min\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-754e0a5f e-con-full e-flex e-con e-child\" data-id=\"754e0a5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56924b84 elementor-absolute elementor-hidden-mobile elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"56924b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"290\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/04\/Hand-drawn-arrow.svg\" class=\"attachment-medium size-medium wp-image-5596\" alt=\"idukki\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c79a6b8 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2c79a6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/file.jpg-5-1024x512.png\" class=\"attachment-large size-large wp-image-10392 not-transparent\" alt=\"The Role of UGC in Shoppable Videos: Building Trust and Engagement\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/file.jpg-5-1024x512.png 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/file.jpg-5-300x150.png 300w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/file.jpg-5-768x384.png 768w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/file.jpg-5.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"9b776b\" style=\"--dominant-color: #9b776b\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c785fda e-flex e-con-boxed e-con e-parent\" data-id=\"c785fda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e507237 elementor-hidden-desktop elementor-hidden-tablet elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e507237\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;container&quot;:&quot;#mainBlogContainer&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset_mobile&quot;:70,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tIn This Article\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e507237\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e507237\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e507237\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-546ffac e-con-full e-flex e-con e-parent\" data-id=\"546ffac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fcd0fc1 e-con-full mainBlogContainer e-flex e-con e-child\" data-id=\"fcd0fc1\" data-element_type=\"container\" data-e-type=\"container\" id=\"mainBlogContainer\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dab7f8 elementor-widget elementor-widget-heading\" data-id=\"6dab7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ffd6d elementor-widget elementor-widget-text-editor\" data-id=\"38ffd6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"6hisa\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">There is a seismic shift happening in marketing and customer relationships. Customers are no longer relying only on branded content for decision-making. They are tuning into content created by fellow customers to evaluate a product\/service to make a decision. User Generated Content or consumer-generated content plays a huge role in persuading customers to make a buying decision.<\/p><p id=\"3forl\" class=\"kspe6 DViH7\">Let\u2019s take a closer look at why it is high time for marketers to take it seriously.<\/p><p id=\"614vk\" class=\"kspe6 DViH7\">User-generated content (also known as <em>UGC<\/em> or consumer-generated content) is brand-specific content of diverse formats that are created, published, and moderated by consumers. They could take the form of blogs, videos, images, text reviews, star ratings, audio, etc. UGC is voluntarily published, implying businesses do not incentivize consumers monetarily or non-monetarily for publishing the content.<\/p><p id=\"76v7o\" class=\"kspe6 DViH7\">UGC is usually published on social media, wikis, or product forums where consumers have the facility to express their opinions without any restraint or bias. This trait is what gives UGC more credibility and authenticity. In fact, 85% of consumers are more likely to trust user reviews than brand-sponsored marketing content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf821f elementor-widget elementor-widget-heading\" data-id=\"6cf821f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Generated Content and Content Marketing: A Winning Combination <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fadba1c elementor-widget elementor-widget-text-editor\" data-id=\"fadba1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"1ft6n\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">User-generated content can give a significant boost to your content marketing efforts. In a 2014 study conducted by <a class=\"e-y8t TiTWA\" href=\"https:\/\/www.marketingcharts.com\/brand-related-48502\" target=\"_blank\" rel=\"noreferrer noopener\" data-hook=\"WebLink\"><u>Cohn &amp; Wolfe<\/u><\/a>, it was found that <strong>63% of consumers<\/strong> would rather buy from a company they consider to be authentic over a competitor.<\/p><p id=\"mma3\" class=\"kspe6 DViH7\">Even in 2022, authenticity remains the top priorities for customers. UGC can create an authentic image of the brand in customer eyes across social media and on review websites.<img data-dominant-color=\"a1a19b\" data-has-transparency=\"false\" style=\"--dominant-color: #a1a19b;\" decoding=\"async\" class=\"aligncenter wp-image-10395 size-full not-transparent\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_444c08116c294f5fabe04994f101e1d3mv2.webp\" alt=\"idukki.io\" width=\"696\" height=\"348\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_444c08116c294f5fabe04994f101e1d3mv2.webp 696w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_444c08116c294f5fabe04994f101e1d3mv2-300x150.webp 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p><p id=\"ail2c\" class=\"kspe6 DViH7\">UGC helping marketers achieve their goals would be an understatement. UGC can have a huge influence on the mindset of the customer and win over any fear, uncertainties, or doubts (FUD) that could be stopping them from making a purchase.<\/p><p id=\"d7ihf\" class=\"kspe6 DViH7\">Here are a handful of numbers that showcase the true power of UGC in marketing: Demographically, more Gen Z YouTube viewers prefer UGC to professional videos than older generations. (<a class=\"e-y8t TiTWA\" href=\"https:\/\/www.thinkwithgoogle.com\/feature\/youtube-video-data-watching-habits\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-hook=\"WebLink\"><u>Think with Google, 2020<\/u><\/a>)<\/p><div><blockquote id=\"hmiq\" class=\"vKQzm\">Also Read \u2013 <a class=\"e-y8t TiTWA\" href=\"https:\/\/idukki.io\/blog\/benefits-of-user-generated-content\/\" target=\"_top\" rel=\" noopener\" data-hook=\"WebLink\"><u>Benefits Of User-Generated Content<\/u><\/a><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c5618 elementor-widget elementor-widget-heading\" data-id=\"c3c5618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Reasons Why Marketers Must Use UGC In Their Marketing Strategy <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bedf6 elementor-widget elementor-widget-text-editor\" data-id=\"b0bedf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"5ajns\" class=\"_79Iqi ZybEQ\" dir=\"auto\" data-pm-slice=\"1 1 []\">1. Organic content free of plagiarism<\/h3><p id=\"4o77p\" class=\"kspe6 DViH7\">UGC is created by customers who could be amateur content creators. Their content is original and is free of plagiarism. It also doubles up as organic content that can enrich the online presence of a brand. For example, text reviews carrying the product name and search phrase can help improve the discoverability of the brand through search results.<\/p><h3 id=\"dcib3\" class=\"_79Iqi ZybEQ\" dir=\"auto\">2. Content of various formats<\/h3><p id=\"feln4\" class=\"kspe6 DViH7\">Creating branded visuals that resonate with the brand is a huge challenge for any brand, especially for those with shoestring budgets. With UGC, that challenge is solved. From images to text reviews, it creates a huge repository of the content of diverse formats that can serve all marketing purposes.<\/p><h3 id=\"8k6rf\" class=\"_79Iqi ZybEQ\" dir=\"auto\">3. Delivers high RoI<\/h3><p id=\"e7bch\" class=\"kspe6 DViH7\">User-generated content can deliver RoI even if the business is not spending anything to drive UGC creation. Let\u2019s take the example of Starbucks. The images of Starbucks coffee cups on Instagram alone boost the social identity of the brand. It also increases brand recall significantly. In fact, <a class=\"e-y8t TiTWA\" href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2012\/3\/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness?cs_edgescape_cc=GB\" target=\"_blank\" rel=\"noreferrer noopener\" data-hook=\"WebLink\"><u>Comscore<\/u><\/a> estimates that the value of RoI created for a brand to increase by 28% when a combination of professional marketing content and user-generated content is used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc2acf elementor-widget elementor-widget-heading\" data-id=\"abc2acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Most Common Types Of User-Generated Content <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d252c36 elementor-widget elementor-widget-text-editor\" data-id=\"d252c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"3dcc3\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">In today\u2019s content-driven world, where customers can create and publish content without any restraints, UGC is too common to find. However, UGC in the right format is what helps a business to maximize its brand awareness and also win the confidence of prospective customers.<\/p><p id=\"7v1o0\" class=\"kspe6 DViH7\">For example, a camera company will have to tell stories with images while a book publishing company or an online company will have to take the route of online blogs or newsletters.<\/p><p id=\"eho2j\" class=\"kspe6 DViH7\">Depending on your business type and the customers it serves, here are some common types of UGC you can explore:<\/p><h3 id=\"a2v9e\" class=\"_79Iqi ZybEQ\" dir=\"auto\">Product images<\/h3><p id=\"7uiqc\" class=\"kspe6 DViH7\">Here is an Instagram post from Airbnb that is a repost of an image from one of their customers.<\/p><p id=\"8fqo6\" class=\"kspe6 DViH7\">The image tells a lot about the service that Airbnb is offering visually than text can communicate.<\/p><p id=\"bq3\" class=\"kspe6 DViH7\">Visual UGC like these can work in two ways. First, it gives an actual view of the product or service being offered. Second, it portrays a positive side which can persuade the prospect to consider making a purchase.<\/p><p id=\"267nq\" class=\"kspe6 DViH7\">Source: <a class=\"e-y8t TiTWA\" href=\"https:\/\/www.instagram.com\/p\/CZcFTHytqn4\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener\" data-hook=\"WebLink\"><u>Airbnb \u2013 Instagram<\/u><\/a><\/p><h3 id=\"4jdj5\" class=\"_79Iqi ZybEQ\" dir=\"auto\">Unboxing videos or images<\/h3><p id=\"31qik\" class=\"kspe6 DViH7\">The best example on the internet is the Unboxing Therapy host Lewis Hilsenteger who has close to 18 Million subscribers. Product unboxing has almost come to be regarded as a satisfying experience. Unboxing videos like these often accompany a thorough review of the product.<\/p><p id=\"dpp13\" class=\"kspe6 DViH7\">It is also accompanied by candid comments from the video creator which heightens its engagement. As a result, there is more interest generated for the product.<\/p><div><blockquote id=\"bpjrv\" class=\"vKQzm\"><p>Also Read \u2013 <a class=\"e-y8t TiTWA\" href=\"https:\/\/idukki.io\/user-generated-video-content\/\" target=\"_top\" rel=\" noopener\" data-hook=\"WebLink\"><u>Ultimate Guide To User-Generated Video Content <\/u><\/a><\/p><\/blockquote><\/div><h3 id=\"82chh\" class=\"_79Iqi ZybEQ\" dir=\"auto\">Customer testimonials or reviews<\/h3><p id=\"5t498\" class=\"kspe6 DViH7\">HubSpot the B2B software giant uses customer testimonials to put the spotlight on happy customers. Customer testimonials often use the right keywords that prospects might be looking for. For example, does the product\/service solve the specific problem that it promises to solve? Are the customers who are using it experienced positive results? Does it justify spending the money, etc.<\/p><p id=\"auuvb\" class=\"kspe6 DViH7\">Source: <a class=\"e-y8t TiTWA\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/07\/19\/customer-testimonial-examples\" target=\"_blank\" rel=\"noreferrer noopener\" data-hook=\"WebLink\"><u>Wordstream<\/u><\/a><\/p><h3 id=\"2vmc4\" class=\"_79Iqi ZybEQ\" dir=\"auto\">Community reviews<\/h3><p id=\"4hvl1\" class=\"kspe6 DViH7\">Product Hunt, the most popular community on products, has a review section where customers can upvote and also write a line or two as a review about the product. The power of community has been under-rated in marketing so far. Today, even B2B leaders are relying on community reviews for product purchase decisions. Further, the same platform is being used for product launches.<\/p><p id=\"4bqqg\" class=\"kspe6 DViH7\">The drastic change has been fueled by the visibility and the unbiased opinions that communities can collect from large masses belonging to specific segments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ed83c elementor-widget elementor-widget-heading\" data-id=\"64ed83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Get Your Customers To Create And Publish Consumer-Generated Content <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8277fe elementor-widget elementor-widget-text-editor\" data-id=\"d8277fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"7rmfd\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">There are four main ways to get customers to create and public user-generated content.<\/p><div><ol id=\"nkik70gtjpwkh363325\" class=\"_6jkyu\"><li id=\"nele20gtjpwkh363315\" class=\"w8YfX\" dir=\"auto\"><p id=\"3nhlb\" class=\"kspe6 DViH7\">Nudge customers to create and publish UGC at strategic junctures of the buying journey.<\/p><\/li><li id=\"i0a1m0gtjpwkh363317\" class=\"w8YfX\" dir=\"auto\"><p id=\"feqfn\" class=\"kspe6 DViH7\">Create opportunities for UGC creation<\/p><\/li><li id=\"m7qe40gtjpwkh363319\" class=\"w8YfX\" dir=\"auto\"><p id=\"r0rt\" class=\"kspe6 DViH7\">Incentivize UGC publication with experiences<\/p><\/li><li id=\"n9xi20gtjpwkh363321\" class=\"w8YfX\" dir=\"auto\"><p id=\"3dh4r\" class=\"kspe6 DViH7\">Use post-sales follow-ups<\/p><\/li><li id=\"z1omz0gtjpwkh363323\" class=\"w8YfX\" dir=\"auto\"><p id=\"5kche\" class=\"kspe6 DViH7\">Create a Hashtag campaign to collect UGC<\/p><\/li><\/ol><\/div><p id=\"2i8ni\" class=\"kspe6 DViH7\">Let\u2019s see these pointers in detail.<\/p><h3 id=\"b831d\" class=\"_79Iqi ZybEQ\" dir=\"auto\">1. Nudge users to create UGC<\/h3><p id=\"9rfc2\" class=\"kspe6 DViH7\">Be it giving a product review or responding to a NPS survey, customers won\u2019t take action unless prompted. The same applies to UGC as well. To make customers create UGC, it is necessary to nudge them to create at strategic junctures of the buying journey.<\/p><p id=\"5j1kc\" class=\"kspe6 DViH7\">What constitutes strategic juncture? Any instance where the customer\u2019s engagement with the brand and its product is at its highest can be regarded as a strategic juncture. It may not be the actual product delivery, but could also be a preceding event that gives a moment of delight. For example, Starbucks noting customer names before delivery.<\/p><p id=\"3n7j3\" class=\"kspe6 DViH7\">Typical examples of UGC include, a pic published upon product delivery, a video of the unboxing or the first-time use.<\/p><p id=\"a8bdd\" class=\"kspe6 DViH7\">You can also use seasons and specific days like Friendship day to drive hashtag based social campaigns. Most of the UGC gains momentum and remains alive on the internet due to hashtags.<\/p><h3 id=\"bjop8\" class=\"_79Iqi ZybEQ\" dir=\"auto\">2. Create opportunities for UGC creation<\/h3><p id=\"oplm\" class=\"kspe6 DViH7\">This can be done by including a surprise factor during the product delivery, or a personalization token that makes the customer feel special.<\/p><p id=\"366dd\" class=\"kspe6 DViH7\">Here is how the world\u2019s biggest brand Apple used UGC in a smart way to showcase the camera capabilities of the iPhone. Apple launched the \u201cshotoniPhone\u201d campaign at a time when users were complaining about the inferior quality of Apple phones. The campaign saw pro users and even amateur users showcasing stunning pictures that were shot using the iPhone.<\/p><p id=\"40o82\" class=\"kspe6 DViH7\">The hashtag went viral on social media. Apple also used the same visuals in billboards which again worked well in offline marketing.<\/p><p id=\"4phh0\" class=\"kspe6 DViH7\"><a class=\"e-y8t TiTWA\" href=\"https:\/\/hayleycarter-39668.medium.com\/shotoniphone-a-picture-perfect-campaign-93e54b89bab0\" target=\"_blank\" rel=\"noreferrer noopener\" data-hook=\"WebLink\"><u>Source<\/u><\/a><\/p><p id=\"bmlth\" class=\"kspe6 DViH7\">What can we learn from the campaign? By creating a hashtag, Apple created an opportunity for almost anyone with an iPhone to get their share of publicity and attention. In the process, they also accumulated millions of images that show how capable the iPhone\u2019s camera is.<\/p><h3 id=\"1h4b1\" class=\"_79Iqi ZybEQ\" dir=\"auto\">3. Incentivize UGC publication<\/h3><p id=\"c2oao\" class=\"kspe6 DViH7\">User-generated content is consumer created and managed. However, brands can take some actions to persuade customers to create more UGC. They can also run campaigns to persuade new customers who are not actively creating UGC to create UGC..<\/p><p id=\"9i5ko\" class=\"kspe6 DViH7\">Gamification is one tactic that can help with that. Gamification is the use of scoring, leaderboards, and competition to nudge progress in an activity. Gamification is consumer psychology where consumers are motivated to do something just to experience the thrill and excitement of doing it.<\/p><p id=\"ev05t\" class=\"kspe6 DViH7\">Let\u2019s take the example of contests and polls. Running a photo contest, a hashtag-centered campaign or a quiz can nudge customers to churn out content. GoPro\u2019s \u2018Photo of the day\u2019 is a similar attempt. Other brands like National Geographic and camera manufacturers use the same tactic to show how their customers are using their products.<\/p><p id=\"4ldim\" class=\"kspe6 DViH7\"><a class=\"e-y8t TiTWA\" href=\"https:\/\/twitter.com\/GoPro\/status\/1407322559075471363?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1407322559075471363%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fsproutsocial.com%2Finsights%2Fuser-generated-content-guide%2F\" target=\"_blank\" rel=\"noreferrer noopener\" data-hook=\"WebLink\"><u>Tweet<\/u><\/a><\/p><p id=\"ea82p\" class=\"kspe6 DViH7\">What makes this tactic is that consumers get a thrill from being featured in the official social handles of the brand. It gives them large-scale exposure and also a certain amount of popularity which drives more UGC creation.<\/p><h3 id=\"44i0j\" class=\"_79Iqi ZybEQ\" dir=\"auto\">4. Post-sale follow-ups<\/h3><p id=\"50ad3\" class=\"kspe6 DViH7\">Most users are not active UGC creators. They need a nudge to create a post and publish it. The most opportune comment for the same is after the sale transaction has concluded. It would be perfect to ask a customer to create UGC after giving them enough time to use the product and experience its pros and cons. Depending on the product, the interval could stretch from a few hours to a few weeks.<\/p><p id=\"1cbro\" class=\"kspe6 DViH7\">For example, a Sushi restaurant could ask customers for reviews and feedback right after the meal. A business selling customer sneakers might have to give customers a week or so after delivery to get the right feedback from the customer. Timing the post-sales follow-ups in the right manner can nudge consumers into creating UGC consistently.<\/p><h3 id=\"5qhik\" class=\"_79Iqi ZybEQ\" dir=\"auto\">5. Create a Hashtag campaign to collect UGC<\/h3><p id=\"9gms9\" class=\"kspe6 DViH7\">If you want to increase your brand name recall, brand awareness, and also social media presence within a short span of time, hashtag campaigns are the best tools for that purpose.<img data-dominant-color=\"b7a7a5\" data-has-transparency=\"false\" style=\"--dominant-color: #b7a7a5;\" decoding=\"async\" class=\"aligncenter wp-image-10397 size-full not-transparent\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_8211e9a1e16d437c8cb11fadfb30e5e3mv2.webp\" alt=\"idukki.io\" width=\"696\" height=\"464\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_8211e9a1e16d437c8cb11fadfb30e5e3mv2.webp 696w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_8211e9a1e16d437c8cb11fadfb30e5e3mv2-300x200.webp 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p><p id=\"au557\" class=\"kspe6 DViH7\">Hashtag campaigns work by leveraging a short phrase of term which is appended with the pound or hashtag symbol. Social media algorithms pick up posts that carry the hashtags and showcase them in the newsfeed of users who have shown interest in the hashtag or similar hashtags. Hashtags work really well in social media platforms like Instagram, Twitter, and Facebook. Everytime a user creates and publishes content with your brand\u2019s hashtag, it improves your brand\u2019s visibility.<\/p><p id=\"3l9qk\" class=\"kspe6 DViH7\"><strong>Here are some steps that can help you kickstart your hashtag campaign:<\/strong><\/p><div><ol id=\"ddbk60gtjpwkh363357\" class=\"_6jkyu\"><li id=\"ik1xq0gtjpwkh363349\" class=\"w8YfX\" dir=\"auto\"><p id=\"egjak\" class=\"kspe6 DViH7\">Decide what the campaign should do for you \u2013 brand awareness, increase sales, increase store footfalls, boost online traffic.<\/p><\/li><li id=\"uum3c0gtjpwkh363351\" class=\"w8YfX\" dir=\"auto\"><p id=\"cnhv4\" class=\"kspe6 DViH7\">Choose your hashtag. Shorter and easy to remember hashtags tend to work better for campaigns.<\/p><\/li><li id=\"ylhtf0gtjpwkh363353\" class=\"w8YfX\" dir=\"auto\"><p id=\"4o83i\" class=\"kspe6 DViH7\">Publish quality content relevant to the hashtag. Images, videos, sliders, infographics, etc. around the hashtag theme can make its adoption easier.<\/p><\/li><li id=\"6yq4a0gtjpwkh363355\" class=\"w8YfX\" dir=\"auto\"><p id=\"8sue6\" class=\"kspe6 DViH7\">Promote the hashtag through contests and giveaways.<\/p><\/li><\/ol><p><img data-dominant-color=\"5aa197\" data-has-transparency=\"false\" style=\"--dominant-color: #5aa197;\" decoding=\"async\" class=\"aligncenter wp-image-10396 size-full not-transparent\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_e8d9db79dee944fab7e45ee2eb178513mv2.webp\" alt=\"idukki.io\" width=\"740\" height=\"296\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_e8d9db79dee944fab7e45ee2eb178513mv2.webp 740w, https:\/\/idukki.io\/wp-content\/uploads\/2024\/06\/91192d_e8d9db79dee944fab7e45ee2eb178513mv2-300x120.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8715249 elementor-widget elementor-widget-heading\" data-id=\"8715249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a346d01 elementor-widget elementor-widget-text-editor\" data-id=\"a346d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"6tiui\" class=\"kspe6 DViH7\" data-pm-slice=\"1 1 []\">To sum it up, UGC can be a powerful tool in a marketer\u2019s toolkit. Giving customers the opportunity and the platform to voice their opinions and also content can help the business maximize brand awareness and also achieve its marketing goals.<\/p><p id=\"81fcl\" class=\"kspe6 DViH7\">The good news is, UGC doesn\u2019t always require earmarked resources. It does demand some effort and a focused approach, which if done right, can reap huge dividends for the business.<\/p><p id=\"fhrsq\" class=\"kspe6 DViH7\">#UGC #UGCMarketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ada08a0 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ada08a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fb2be98 e-con-full e-flex e-con e-child\" data-id=\"fb2be98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_offset_mobile&quot;:0,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-321e527 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"321e527\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;container&quot;:&quot;#mainBlogContainer&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tIn This Article\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__321e527\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__321e527\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__321e527\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c1e96b8 e-con-full e-flex e-con e-child\" data-id=\"c1e96b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2189a7d elementor-widget elementor-widget-heading\" data-id=\"2189a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-582e046 e-con-full e-flex e-con e-child\" data-id=\"582e046\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce29db0 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-widget__width-auto elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"ce29db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0567492 elementor-shape-square elementor-widget__width-auto elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"0567492\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"copyURL\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-123a739\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e26e105 elementor-widget elementor-widget-html\" data-id=\"e26e105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\nconst copyBtn = document.getElementById('copyURL');\r\n\r\ncopyBtn.addEventListener('click', () => {\r\n  const url = window.location.href;\r\n  navigator.clipboard.writeText(url).then(() => {\r\n    alert('URL copied successfully!');\r\n  }).catch(() => {\r\n    alert('Error copying URL to clipboard');\r\n  });\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318e565 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"318e565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-26edd7f elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"26edd7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8668247 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8668247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\"><path d=\"M39.1969 21C38.8969 13.7 32.9969 7.69999 25.6969 7.29999C17.5969 6.89999 10.7969 13.4 10.7969 21.5C10.7969 24.5 11.6969 27.3 13.3969 29.7C15.6969 32.9 17.0969 36.4 17.7969 40V43.1C17.7969 44.7 19.0969 46 20.5969 46V46.6C20.5969 47.9 21.6969 49 22.9969 49H27.1969C28.4969 49 29.5969 47.9 29.5969 46.6V46C31.1969 46 32.3969 44.7 32.3969 43.1C32.3969 39.5 32.3969 39.9 32.3969 39.7C32.9969 36.2 34.3969 32.8 36.4969 30C38.2969 27.4 39.2969 24.3 39.1969 21ZM27.8969 46.6C27.8969 47.1 27.4969 47.5 26.9969 47.5H22.7969C22.2969 47.5 21.8969 47.1 21.8969 46.6V46H27.7969V46.6H27.8969ZM30.7969 43.1C30.7969 43.9 30.1969 44.5 29.3969 44.5C26.8969 44.5 22.0969 44.5 20.6969 44.5C19.8969 44.5 19.2969 43.9 19.2969 43.1V40.6H30.8969L30.7969 43.1ZM22.5969 27.2L24.8969 22.8L27.1969 27.2H22.5969ZM27.7969 28.7V39.1H25.7969V28.7H27.7969ZM24.2969 28.7V39.1H22.0969V28.7H24.2969ZM30.7969 39.1H29.2969V28C29.2969 27.9 29.2969 27.7 29.1969 27.6L25.5969 20.9C25.2969 20.4 24.4969 20.4 24.2969 20.9L20.6969 27.6C20.6969 27.7 20.5969 27.8 20.5969 28V39.1H19.0969C18.3969 35.5 16.8969 32.1 14.5969 28.9C13.0969 26.7 12.2969 24.2 12.2969 21.6C12.2969 14.4 18.2969 8.49999 25.5969 8.89999C32.0969 9.19999 37.3969 14.6 37.6969 21.1C37.7969 24 36.8969 26.8 35.1969 29.1C32.9969 32 31.4969 35.5 30.7969 39.1Z\" fill=\"white\"><\/path><path d=\"M22.6956 12.6C19.7956 13.2 17.3956 15.1 16.1956 17.8C15.9956 18.2 16.1956 18.6 16.5956 18.8C16.6956 18.8 16.7956 18.9 16.8956 18.9C17.1956 18.9 17.4956 18.7 17.5956 18.5C18.5956 16.3 20.5956 14.6 22.9956 14.1C23.3956 14 23.6956 13.6 23.5956 13.2C23.4956 12.8 23.0956 12.6 22.6956 12.6Z\" fill=\"white\"><\/path><path d=\"M25.6953 4.9V1.8C25.6953 1.3 25.3953 1 24.9953 1C24.5953 1 24.1953 1.3 24.1953 1.8V5C24.1953 5.4 24.4953 5.8 24.9953 5.8C25.4953 5.8 25.6953 5.4 25.6953 4.9Z\" fill=\"white\"><\/path><path d=\"M15.5978 8.80005C15.8978 8.60005 15.9978 8.10005 15.7978 7.80005L13.8978 5.20005C13.6978 4.90005 13.1978 4.80005 12.8978 5.00005C12.5978 5.20005 12.4978 5.70005 12.6978 6.00005L14.5978 8.60005C14.7978 8.90005 15.1978 9.00005 15.5978 8.80005Z\" fill=\"white\"><\/path><path d=\"M8.79892 17.3C9.19892 17.4 9.59892 17.2 9.69892 16.8C9.79892 16.4 9.59892 16 9.19892 15.9L6.19892 14.9C5.79892 14.8 5.39892 15 5.29892 15.4C5.19892 15.8 5.39892 16.2 5.79892 16.3L8.79892 17.3Z\" fill=\"white\"><\/path><path d=\"M5.99892 28.6H6.19892L9.19892 27.6C9.59892 27.5 9.79892 27 9.69892 26.7C9.59892 26.3 9.09892 26.1 8.79892 26.2L5.79892 27.2C5.39892 27.3 5.19892 27.8 5.29892 28.1C5.39892 28.4 5.69892 28.6 5.99892 28.6Z\" fill=\"white\"><\/path><path d=\"M40.6974 27.4999L43.6974 28.4999C44.0974 28.5999 44.4974 28.3999 44.5974 27.9999C44.6974 27.5999 44.4974 27.1999 44.0974 27.0999L41.0974 26.0999C40.6974 25.9999 40.2974 26.1999 40.1974 26.5999C40.0974 26.9999 40.2974 27.3999 40.6974 27.4999Z\" fill=\"white\"><\/path><path d=\"M41.0974 17.2L44.0974 16.2C44.4974 16.1 44.6974 15.6 44.5974 15.3C44.4974 14.9 43.9974 14.7 43.6974 14.8L40.6974 15.8C40.2974 15.9 40.0974 16.4 40.1974 16.7C40.2974 17.1 40.7974 17.3 41.0974 17.2Z\" fill=\"white\"><\/path><path d=\"M35.4017 8.60002L37.3017 6.00002C37.5017 5.70002 37.5017 5.20002 37.1017 5.00002C36.8017 4.80002 36.3017 4.80002 36.1017 5.20002L34.2017 7.80002C34.0017 8.00002 34.0017 8.50002 34.4017 8.70002C34.7017 9.00002 35.2017 8.90002 35.4017 8.60002Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad56fc1 elementor-widget elementor-widget-heading\" data-id=\"ad56fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Transform your UGC management from a jumbled mess to a work of art.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e5c31 elementor-widget elementor-widget-text-editor\" data-id=\"a7e5c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrates with multiple social media platforms and Get unlimited no. of sources you want to use to capture more media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7480fb e-transform elementor-widget elementor-widget-button\" data-id=\"d7480fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.idukki.io\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df9e233 e-flex e-con-boxed e-con e-parent\" data-id=\"df9e233\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4a4ac5e e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"4a4ac5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a757a06 elementor-widget elementor-widget-heading\" data-id=\"a757a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share Now!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-900a1ef e-con-full e-flex e-con e-child\" data-id=\"900a1ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2474a22 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-widget__width-auto elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"2474a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61e42c elementor-shape-square elementor-widget__width-auto elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d61e42c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"copyURLD\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-repeater-item-123a739\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas 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