{"id":33137,"date":"2025-04-01T16:33:25","date_gmt":"2025-04-01T16:33:25","guid":{"rendered":"https:\/\/idukki.io\/?p=33137"},"modified":"2025-04-20T07:33:09","modified_gmt":"2025-04-20T07:33:09","slug":"track-user-engagement-metrics","status":"publish","type":"post","link":"https:\/\/idukki.io\/de\/ugc\/track-user-engagement-metrics\/","title":{"rendered":"Metrics to analyze and track user engagement with UGC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33137\" class=\"elementor elementor-33137\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-23e6031c e-con-full e-flex e-con e-parent\" data-id=\"23e6031c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-992ea43 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"992ea43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/idukki.io\/de\/resources\/ugc-knowledge-series\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See all Articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7274778a e-con-full e-flex e-con e-child\" data-id=\"7274778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0b5073 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6a0b5073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Metrics to analyze and track user engagement with UGC<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c79a6b8 elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2c79a6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1070\" height=\"600\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Metrics-to-analyze-and-track-user-engagement-with-UGC.webp\" class=\"attachment-full size-full wp-image-33297 not-transparent\" alt=\"Metrics to analyze and track user engagement with UGC\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Metrics-to-analyze-and-track-user-engagement-with-UGC.webp 1070w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Metrics-to-analyze-and-track-user-engagement-with-UGC-300x168.webp 300w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Metrics-to-analyze-and-track-user-engagement-with-UGC-1024x574.webp 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Metrics-to-analyze-and-track-user-engagement-with-UGC-768x431.webp 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"c4d4a4\" style=\"--dominant-color: #c4d4a4\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c785fda e-flex e-con-boxed e-con e-parent\" data-id=\"c785fda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e507237 elementor-hidden-desktop elementor-hidden-tablet elementor-toc--minimized-on-mobile elementor-widget-mobile__width-inherit elementor-widget elementor-widget-table-of-contents\" data-id=\"e507237\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;container&quot;:&quot;#mainBlogContainer&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset_mobile&quot;:70,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tIn This Article\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e507237\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><polygon points=\"12 17.414 3.293 8.707 4.707 7.293 12 14.586 19.293 7.293 20.707 8.707 12 17.414\"><\/polygon><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e507237\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><polygon points=\"12 6.586 3.293 15.293 4.707 16.707 12 9.414 19.293 16.707 20.707 15.293 12 6.586\"><\/polygon><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e507237\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-546ffac e-con-full e-flex e-con e-parent\" data-id=\"546ffac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ada08a0 e-con-full e-flex e-con e-child\" data-id=\"ada08a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fb2be98 e-con-full e-flex e-con e-child\" data-id=\"fb2be98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_offset_mobile&quot;:0,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7bcd3 elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"dd7bcd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/idukki.io\/de\/resources\/ugc-knowledge-series\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See all Articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c59c9 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"82c59c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-321e527 elementor-hidden-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"321e527\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;container&quot;:&quot;#mainBlogContainer&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h6 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__321e527\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fcd0fc1 e-con-full mainBlogContainer e-flex e-con e-child\" data-id=\"fcd0fc1\" data-element_type=\"container\" data-e-type=\"container\" id=\"mainBlogContainer\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01740b5 elementor-widget elementor-widget-text-editor\" data-id=\"01740b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We all know by now that user-generated content is a terrific way to strengthen relationship with your customers. While it can be incredibly powerful for various reasons, you need to utilize some KPI\u2019s to determine just how powerful the content produced by UGC contributors is.<\/span><\/p><p><span style=\"font-weight: 400;\">In this post, we&#8217;ll discuss user engagement metrics to help you understand your return on investment on\u00a0 UGC campaigns. Let&#8217;s dive in.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318e565 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"318e565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8362914 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8362914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Evaluating engagement in UGC campaigns<\/h2><p><span style=\"font-weight: 400;\">User-generated content is an effective tool for building a vibrant and interactive community. By encouraging users to share their experiences or opinions, brands can create a feeling of belonging and collaboration in the community.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In these communities, UGC acts as a catalyst for engagement, sparking conversations and amplifying brand advocacy. To maximize this potential, it\u2019s important to track and evaluate community engagement properly.<\/span><\/p><ol style=\"list-style: disc;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rate of engagement:<\/b><span style=\"font-weight: 400;\"> This includes likes, comments, shares, and reactions to UGC posts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance of hashtags:<\/b><span style=\"font-weight: 400;\"> The number of posts generated from a campaign-specific hashtags<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Growth of community:<\/b><span style=\"font-weight: 400;\"> The increase or decrease in the number of followers, members, or participants during and after the campaign\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sentiment analysis:<\/b><span style=\"font-weight: 400;\"> Checking the tone of the content users produce (negative, positive, or neutral)<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Example: LEGO: Ideas for LEGO.<\/span><\/p><p><span style=\"font-weight: 400;\">Fans of LEGO were encouraged to construct a unique creation and garner public support on the LEGO Ideas website. If the inventor received 10,000 supporters, the LEGO board would decide whether to make it an official LEGO product that could be sold globally.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This advertising has a lot of wonderful aspects, showing how creatively people may use LEGO items. The participants would advertise the idea (and LEGO) online to garner support, broadening the audience base and raising brand awareness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Allowing voters to select an idea also showed what customers desired to see in the stores. By transforming consumer suggestions into a real line of retail goods, this campaign elevated user-generated content to a new level.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b14f96 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"9b14f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"532\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Evaluating-engagement-in-UGC-campaignsLEGO-1.webp\" class=\"attachment-full size-full wp-image-33197 not-transparent\" alt=\"Evaluating engagement in UGC campaigns(LEGO)\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Evaluating-engagement-in-UGC-campaignsLEGO-1.webp 960w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Evaluating-engagement-in-UGC-campaignsLEGO-1-300x166.webp 300w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Evaluating-engagement-in-UGC-campaignsLEGO-1-768x426.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"b5aaaf\" style=\"--dominant-color: #b5aaaf\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f9a20 elementor-widget elementor-widget-text-editor\" data-id=\"29f9a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>UGC in ad campaigns<\/h2><p><span style=\"font-weight: 400;\">UGC has emerged as a potent weapon in advertising efforts because it provides reliability and authenticity that traditional advertisements frequently lack. Brands may demonstrate\u00a0<\/span><\/p><ol style=\"list-style: disc;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">authentic customer experiences,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real perspectives,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and invite prospective customers\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">to interact with their goods or services by including UGC into their ads. Customer reviews, unboxing videos, and creative posts are examples of user-generated content (UGC) that strengthen the emotional bond with\u00a0 audience and increase the impact and engagement of advertisements.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-through rate (CTR): <\/b><span style=\"font-weight: 400;\">The number of people who click on your UGC-based ads\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rate of conversion: <\/b><span style=\"font-weight: 400;\">The number of people who take the intended action after viewing the UGC ad<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mentions and Hashtags:<\/b><span style=\"font-weight: 400;\"> Track the usage of branded hashtags and mentions of your brand across platforms<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6670f5 elementor-widget elementor-widget-text-editor\" data-id=\"f6670f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>UGC for social media campaigns<\/h2><p><span style=\"font-weight: 400;\">By incorporating user-generated content (UGC) into your social media strategy, you can take advantage of your community&#8217;s creativity and experiences. This will boost brand engagement, reach, and trust.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Brands can display content that feels more authentic and less promotional by encouraging users to submit their experiences, reviews, images, or videos.\u00a0 KPI\u2019s to look at here :<\/span><\/p><ol style=\"list-style: disc;\"><li><b>Reach of post:<\/b><span style=\"font-weight: 400;\"> The number of unique users interacting who see the UGC post<\/span><\/li><li><b>Rate of sharing:<\/b><span style=\"font-weight: 400;\"> The percentage of total shares that result in engagement for UGC posts as compared to the sharing rate of non-UGC posts <\/span><span style=\"font-weight: 400;\">The number of times UGC is shared compared to the total number of engagements with other non-UGC posts<\/span><\/li><li><b>Growth rate of followers:<\/b><span style=\"font-weight: 400;\"> The number of followers increased due to the campaign<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Example: Starbucks #WhiteCupContest<\/span><\/p><p><span style=\"font-weight: 400;\">Starbucks, for example, left no stone unturned with their #WhiteCupContest. Starbucks used the hashtag #WhiteCupContest to encourage users to adorn their coffee cups. Customers could have their designs printed on reusable cups and enter to win a $300 gift card in exchange.<\/span><\/p><p><span style=\"font-weight: 400;\">The campaign&#8217;s outcome? Starbucks&#8217; organic reach and brand visibility were enhanced by a plethora of aesthetically pleasing social media posts that were widely shared. The campaign also increased awareness of the company&#8217;s reusable, environmentally friendly cups.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a193d2 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"0a193d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1070\" height=\"600\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/whitecupcontest-1-1.webp\" class=\"attachment-full size-full wp-image-33196 not-transparent\" alt=\"_whitecupcontest (1)\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/whitecupcontest-1-1.webp 1070w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/whitecupcontest-1-1-300x168.webp 300w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/whitecupcontest-1-1-1024x574.webp 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/whitecupcontest-1-1-768x431.webp 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"c9c5d0\" style=\"--dominant-color: #c9c5d0\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45fb46c elementor-widget elementor-widget-text-editor\" data-id=\"45fb46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Tracking UGC for website performance<\/h2><p><span style=\"font-weight: 400;\">By offering new, genuine content that increases engagement, credibility, and search engine visibility, UGC can dramatically improve website performance. Including UGC on your website, such as product images, testimonials, customer reviews, or community forums, promotes engagement, and fosters trust with prospective buyers.<\/span><\/p><p><span style=\"font-weight: 400;\">Because UGC frequently contains keywords and phrases that raise search ranks and enhance website performance overall, it not only boosts user engagement but also aids SEO efforts.<\/span><\/p><ol style=\"list-style: disc;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rate of conversion: <\/b><span style=\"font-weight: 400;\">The number of website visitors who make a purchase after engaging with UGC on product pages\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time on page:<\/b><span style=\"font-weight: 400;\"> The amount of time users spend on a page embedded with UGC<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bounce rate:<\/b><span style=\"font-weight: 400;\"> The amount of time users exit the page without interaction\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO impact: <\/b><span style=\"font-weight: 400;\">The change in the page ranking on Google search results due to UGC.\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Example: Lulus Fan Photos<\/span><\/p><p><span style=\"font-weight: 400;\">An excellent illustration of how UGC on the company website encourages conversion is Lulus Fan Photos. The women&#8217;s clothing brand Lulus includes fan-sourced images and product information on each product page. UGC of this kind goes beyond simple reviews.<\/span><\/p><p><span style=\"font-weight: 400;\">Users can contribute their photo reviews, indicating their body type and size, as seen in the image below, so that others can see how the clothing might appear on them. How did it help? By showing how actual people\u2014including the customers&#8217; contacts\u2014use the items, UGC integration into product pages enables customers to relate to the brand on a personal level, therefore increasing rates of conversion and their time on page.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661e989 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"661e989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1070\" height=\"600\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/lulus_fan_photos-1-1.webp\" class=\"attachment-full size-full wp-image-33195 not-transparent\" alt=\"lulus_fan_photos (1)\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/lulus_fan_photos-1-1.webp 1070w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/lulus_fan_photos-1-1-300x168.webp 300w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/lulus_fan_photos-1-1-1024x574.webp 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/lulus_fan_photos-1-1-768x431.webp 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"dfdbdf\" style=\"--dominant-color: #dfdbdf\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14e300 elementor-widget elementor-widget-text-editor\" data-id=\"e14e300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Measuring UGC for product launch campaigns<\/h2><p><span style=\"font-weight: 400;\">Brands can build trust and authenticity with the target audience by encouraging customers to submit their reviews, unboxing stories, and initial impressions of the new product. Because people naturally share their experiences with friends and followers, UGC can increase the reach of product launch campaigns and generate organic word-of-mouth marketing that supports conventional advertising efforts.<\/span><\/p><ol style=\"list-style: disc;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-launch engagement: <\/b><span style=\"font-weight: 400;\">The number of shares, comments, and impressions of pre-launch posts.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales velocity:<\/b><span style=\"font-weight: 400;\"> The speed of sales in the first week after the product launch, influenced by UGC which can be measured by providing unique promo codes or URLs to influencers or users generating content. This will attribute the sales directly to UGC.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer feedback: <\/b><span style=\"font-weight: 400;\">The quantity and quality of product-specific UGC reviews, encompassing all user-generated feedback post-launch. UGC reviews of unboxing posts.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag usage: <\/b><span style=\"font-weight: 400;\">The number of posts using your product-specific hashtag.\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Example: Apple\u2019s #ShotoniPhone campaign<\/span><\/p><p><span style=\"font-weight: 400;\">In an effort to promote the new iPhone 6s camera, Apple asked iPhone owners to submit their finest images. Users were encouraged to post their finest iPhone photos on social media by using the hashtag #ShotOniPhone.<\/span><\/p><p><span style=\"font-weight: 400;\">The plan was to select the best images and post them online, in Apple stores, and on billboards in other locations. The coolest low-light shots taken by regular people with iPhone lenses were included in that user-generated content (UGC) campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to regaining the trust of skeptics, Apple was able to lower research and production costs and avoid having to redesign the iPhone camera because of all that creative user-generated content. Additionally, Apple gave those customers a sense of exclusivity by integrating their visual assets into a worldwide marketing effort. As a result, #ShotOniPhone has become a stand-alone online movement, and the hashtag has come to represent pride and excellent work.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1f31e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"bf1f31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1070\" height=\"600\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Measuring-UGC-For-Product-Launching-ShotOnIphone-1.webp\" class=\"attachment-full size-full wp-image-33194 not-transparent\" alt=\"Measuring UGC For Product Launching (ShotOnIphone)\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Measuring-UGC-For-Product-Launching-ShotOnIphone-1.webp 1070w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Measuring-UGC-For-Product-Launching-ShotOnIphone-1-300x168.webp 300w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Measuring-UGC-For-Product-Launching-ShotOnIphone-1-1024x574.webp 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/Measuring-UGC-For-Product-Launching-ShotOnIphone-1-768x431.webp 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"ceccd0\" style=\"--dominant-color: #ceccd0\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e028c77 elementor-widget elementor-widget-text-editor\" data-id=\"e028c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Analyzing UGC in influencer collaboration campaigns<\/h2><p><span style=\"font-weight: 400;\">Influencer partnerships offer a special chance to harness the influencer&#8217;s existing following and reputation to promote UGC. Influencers contribute to the creation of genuine, captivating content that appeals to their followers and advances a brand.\u00a0<\/span><\/p><ol style=\"list-style: disc;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rate of engagement: <\/b><span style=\"font-weight: 400;\">Combined user engagement metrics from influencer content, likes, shares, comments, and reactions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach and impressions: <\/b><span style=\"font-weight: 400;\">How many users were influenced by the campaign through the collaboration?\u00a0 To track that, use social media analytics to measure unique views and total displays of UGC, monitor referral traffic and hashtag usage, and analyze engagement metrics to assess influence<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affiliate links or promo codes: <\/b><span style=\"font-weight: 400;\">Conversion rates that you can track through unique influencer codes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follower growth: <\/b><span style=\"font-weight: 400;\">The increase in followers during the influencer campaign\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Example: Glossier<\/span><\/p><p><span style=\"font-weight: 400;\">Glossier hires top Instagram influencers who receive their products before they\u2019re released. Glossier enhances their UGC edge by allowing influencers to publish product reviews and images under the hashtag #glossier. Glossier reaches a wide user base by enticing influencers with a large following to provide UGC.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ca607 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"60ca607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1070\" height=\"600\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/analyzing_ugc_in_influencer_collaboration_campaign_glossier_-1.webp\" class=\"attachment-full size-full wp-image-33193 not-transparent\" alt=\"analyzing_ugc_in_influencer_collaboration_campaign_glossier_\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/analyzing_ugc_in_influencer_collaboration_campaign_glossier_-1.webp 1070w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/analyzing_ugc_in_influencer_collaboration_campaign_glossier_-1-300x168.webp 300w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/analyzing_ugc_in_influencer_collaboration_campaign_glossier_-1-1024x574.webp 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/analyzing_ugc_in_influencer_collaboration_campaign_glossier_-1-768x431.webp 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"c2b4b9\" style=\"--dominant-color: #c2b4b9\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1965ff elementor-widget elementor-widget-text-editor\" data-id=\"b1965ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Metrics for measuring UGC performance in contests and giveaways<\/h2><p><span style=\"font-weight: 400;\">Giveaways and contests are great ways to promote a company or product and encourage UGC. Brands can encourage consumers to produce and distribute images, videos, or creative submissions centered around a certain topic or product by providing rewards like awards or discounts.<\/span><\/p><p><span style=\"font-weight: 400;\">Using user-generated content in freebies and contests frequently boosts brand awareness, audience participation, and engagement. Additionally, it creates a feeling of community when users share their material with friends and followers, increasing the campaign&#8217;s reach and making them feel personally invested in the brand&#8217;s success.<\/span><\/p><ol style=\"list-style: disc;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of entries:<\/b><span style=\"font-weight: 400;\"> Total number of people who apply for the contest\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Virality metrics: <\/b><span style=\"font-weight: 400;\">Total number of shares and mentions driven directly by the contest\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>New follower count: <\/b><span style=\"font-weight: 400;\">The increase in followers during the campaign period\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\"><strong>Example:<\/strong> National Geographic\u2019s #WanderlustContest<\/span><\/p><p><span style=\"font-weight: 400;\">To increase followers and engagement, National Geographic developed a potent UGC campaign: <\/span><span style=\"font-weight: 400;\">to <\/span><span style=\"font-weight: 400;\">join Wanderlust, U.S. residents with public Instagram accounts had to upload a photo and include the campaign hashtag in their comments.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By encouraging users to upload their best nature photos, National Geographic promoted a healthy outdoor lifestyle using the hashtag #WanderlustContest. The winner was awarded a fantastic 7-day trip for two people exploring Yosemite National Park, which boasts some breathtaking landscapes ideal for lovely photos like the ones captured by contestants. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05eaf84 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"05eaf84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1070\" height=\"600\" src=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/metrics_for_measuring_ugc_performance_in_contests_and_giveaways_wanderlust_-1.webp\" class=\"attachment-full size-full wp-image-33192 not-transparent\" alt=\"metrics_for_measuring_ugc_performance_in_contests_and_giveaways_wanderlust_\" srcset=\"https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/metrics_for_measuring_ugc_performance_in_contests_and_giveaways_wanderlust_-1.webp 1070w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/metrics_for_measuring_ugc_performance_in_contests_and_giveaways_wanderlust_-1-300x168.webp 300w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/metrics_for_measuring_ugc_performance_in_contests_and_giveaways_wanderlust_-1-1024x574.webp 1024w, https:\/\/idukki.io\/wp-content\/uploads\/2025\/04\/metrics_for_measuring_ugc_performance_in_contests_and_giveaways_wanderlust_-1-768x431.webp 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" loading=\"eager\" data-has-transparency=\"false\" data-dominant-color=\"88858d\" style=\"--dominant-color: #88858d\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4711ab3 elementor-widget elementor-widget-text-editor\" data-id=\"4711ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Keep track of your UGC with Idukki<\/h2><p><span style=\"font-weight: 400;\">Because of its reach, engagement, and authenticity, user-generated content is a potent tool for contemporary marketers. Brands can learn a lot about their customers&#8217; preferences and actions by monitoring and evaluating the performance of user-generated content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Idukki helps you with these insights. By helping you regularly add new, fresh content to your website, Idukki&#8217;s UGC widgets improve SEO and user engagement. Idukki&#8217;s analytics dashboard monitors UGC performance and offers valuable information on ROI, conversion rates, and sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Want to see how Idukki works? <\/span><span style=\"text-decoration: underline; color: #6449fb;\"><strong><a style=\"color: #6449fb; text-decoration: underline;\" href=\"https:\/\/idukki.io\/?utm_source=ugc&amp;utm_medium=web&amp;utm_campaign=user_engagement_metrics\">Try a demo<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> today. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore various user engagement metrics that help you track the performance of your UGC campaigns. Learn expert tips on how to boost engagement.<\/p>","protected":false},"author":1,"featured_media":33297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[304],"tags":[309],"class_list":["post-33137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ugc","tag-advanced-analytics-and-insights-to-maximize-content-performance"],"_links":{"self":[{"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/posts\/33137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/comments?post=33137"}],"version-history":[{"count":0,"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/posts\/33137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/media\/33297"}],"wp:attachment":[{"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/media?parent=33137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/categories?post=33137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idukki.io\/de\/wp-json\/wp\/v2\/tags?post=33137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}